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After the change of the political system the main looser was in Hungary the fruit-growing branch. The yields varied at high amplitudes, and the production increased slowly in spite of multiple planting activities. The European Union ranked fruit production “loosely” to the products, which allows the extension of its markets. Thus I decided to analyse the economic relations of the period between 2002 and 2008 in order to reveal the main effects of movements. The pictures are the resultants of a heterogeneous population, which cannot be influenced on the level of enterprises. But they are utilised for the recognition of challenges and trends on the level of branches of economy. The immediate costs increased the production monotonously, which cannot be compensated by a thrifty management of the general costs. Thus costs of production increased dramatically, whereas the marketing of products could not realise the values.