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The lack of information is often cause of the insufficiency of attributes being developed and appears on the new commodity characterising its utility. Neither own nor other information is presented. For improving this handicap, we endeavoured to praise apple products grown by biological methods and explain their properties as taste, skin, colour, consistency, and size. In addition, we explore the relation between general impression and the individual properties. The scrutiny starts with collecting of primary data on 9 samples taken from biologically grown apple varieties kept over 60–90 days in a store and offered to the consumers. The test is based on an organoleptic assessment (records are registered in a questionnary). The individual judgements are processed and coefficients of correlation between the traits (taste, skin, size, colour) calculated. The validity of the mathematically proved relations is considered to be decisive judging the preferences in consumption of fruits.