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New Research methods of Sales-Marketing Interfaces
160-183Views:379The energy invested in research in this topic is justified by the fact that the lack of optimal integration between SM (sales-marketing) can negatively affect overall corporate efficiency. The aim of this article is to present possible research methods that can reveal the impact of selected indicators, such as information exchange, coordination, vision and communication, conflicts, on the operation of the SM interface, according to Hungarian and foreign employees of international companies, and how they affect sales and marketing collaboration between pharmaceutical companies (PMC) and non-pharmaceutical companies (NPMC). It also attempts to demonstrate how the Partial Least Square (PLS) path modeling technique can provide valuable information on the consequences of management activity, and how the methods provided by Voyant Tools provide further research through quantitative analysis of qualitative data on the marketing sales interface (SMI), they can open up opportunities. The PLS-PM modeling technique was used to explore the relationships between the selected factors and possible hidden variables. These results clearly demonstrate that there are factors that influence SM collaboration that operate differently in PMCs and NPMCs, and that nationality differences can have a significant impact on how employees evaluate factors that affect SM collaboration. Of the methods we selected by Voyant Tools, the t-SNE (t-Distributed Stochastic Neighbour Embedding) tool proved to be the most sophisticated analysis, allowing the deepest analyzes by exploring relationships between groups of terms. -
Possible ways of IP Commercialisation in the European Higher Education Ecosystem
56-74Views:237Strong links between universities, and companies can play crucial role in promoting taking into practice of ideas that drive the knowledge society, and in raising competitiveness and living standards. In academic terms of IP management, all activities aimed at sharing knowledge generated in research institutions as a knowledge transfer including scientific publishing, conference presentations, collaborative research with external partners, and contract-based clustering activities, such as licensing and spin-offs. In a narrower sense, the IP management means technology transfer is aimed at placing a given technology on the market, and includes any process by which the recovery partner becomes able to produce new products or services. IP with traditional university mission, values, and activities primarily focusing an active university role in entrepreneurship and contracts with private sector for IP commercialization. This paper gives a comprehensive overview about IP management in universities of the European Higher Education System including the following aspects: partnerships (licensing, industry collaborators); IP invention (disclosures, patenting); proof of concept research bridging the gap between lab discoveries and market application (highly innovative R&D to solve practical problems and commercialization research aiming patented technologies towards business exploitations) and commercialization (start-up incubators and strengthening the entrepreneurial attitudes and competencies). The methodology based on secondary research analysing EU, OECD, on-line literature sources and relevant, up-to date statistical data as well. The conclusions and recommendations based on this „desk research” work reflects the authors.
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Effect of the Flow Curve Determination on the Thinning of Drawn Parts
16-25Views:94This study presents the results of finite element simulations based on different variations of the flow curve of DC04 automotive thin sheet. The aim of our research is to investigate how different flow curve equations affect the variation of sheet thickness in cup drawing tests. In order to exclude other influencing factors in the experiment, both the sheet material and the geometric properties of the specimen, as well as the external state factors were considered to be the same in all cases. The finite element simulations were performed using Simufact 2021.1 software. Our results shows that there are no significant differences in wall thicknesses until we reach the zone of double necking, where essential differences are observed.
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Digitalization Trends and Their Possible Implications to SME Performance: Comparative Study Between Hungary and Azerbaijan
1-13Views:170This comparative research intends to find similarities and differences in the digitalization level of Hungary and Azerbaijan. Following the state of art in digitalization, further focus is on the digitalization of small and medium enterprises in both countries. The secondary research is done through several international reports and databases collected for years 2018-2022, depending on the availability. The comparison is performed based on four subcategories of digitization areas defined by the European Commission. The study holds its uniqueness due to the absence of comparative research between the mentioned two countries and the indicators used. The results contribute to the awareness, existing knowledge and provide future research insights into digitalization trends of both countries.
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The Importance of Continuous Organizational Project Risk Management and the Value of Project Management Certificates in the Customers’ Eyes
51-68Views:288In an increasingly complex and volatile business environment, organizational project risk management plays a critical role in determining the chances of project success. Project management has become a common tool in the hands of large organizations for executing development and improving their production cycles in a more carefully planned way. However, the future is often hard to predict, and unexpected events may occur which could have been avoided with the use of the right tools and mindset. This comprehensive research study aims to showcase the importance of continuous risk management in organizations and highlight how risk management contributes to successful project outcomes. By synthesizing information from 59 high-quality publications from Scopus and Web of Science, the research describes various risk mitigation methodologies used across diverse fields, and explores potential obstacles faced by project managers when executing risk management strategies. The primary research of the study builds upon a survey conducted with 181 experienced project managers across various industries to gain deeper insights into their risk management approaches and the constraints they may encounter. Additionally, the study seeks to analyse the value of obtaining project management certificates in relationship with led projects’ length and budget. Employing SPSS, the research presents descriptive statistics, regression, and correlation calculations to further analyse the data gathered. The aim of the research is to draw attention to the significance of continuous risk management, propose effective methodologies, identify and mitigate potential challenges, and shed light on the potential benefits of having certifications in the field of project management. This study aims to present valuable knowledge for both researchers and organizations striving to better understand the field of project risk management strategies through the systematic literature review and quantitative research results presented.
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The Dunning–Kruger Effect in Knowledge Management Examination of BSc Level Business Students
14-21Views:226The Dunning-Kruger effect (DKE) in higher education evaluation is one of the current research areas of psychology, educational science, and management science (in our case). Its importance is that the less prepared one is, the less accurately one can judge what performance is expected of him. What is more, he will err more and will overestimate himself. The present study aims better to understand the phenomenon with new, small-sample empirical results. The study is part of a research series that has been ongoing at the University of Debrecen since 2015. It not only quantitatively expands the literature but also includes the course of Knowledge Management among those examined. During the research, students were asked both before the examination (N = 63) and after the examination (N = 76) to guess how many points they would achieve on a multiple-choice test. It supports the presence of DKE, both in the case of pre-examination and post-examination self-evaluations. Using four multivariate linear regression models, we examined whether the sign value or absolute value of the errors made during the guesses show a correlation - in addition to the available control variables - with the test score. Our results showed that the more accurate the pre-examination and post-examination estimations were, the higher the students' actual score was, while the less they tended to overestimate their preparation. This supports the presence of DKE, both in the case of pre-exam and post-exam self-evaluation.
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Importance of quality indicators in the healthcare – in case of musculoskeletal rehabilitation –
1-11Views:163Nowadays the term of management is so popular. It has an essential role in the professional life, moreover in the every day life too. Creating and using the quality indicators (one of the qualiy management tools) contribute to the improvement of the operation of the healthcare system and to the development of the quality of healthcare services. The aim of the paper is to define service quality and its dimensions in healthcare and to highlight the role of quality indicators. The research calls attention to the absence of indicators measuring the different aspects of quality directly, the difficulties of measuring service quality and the need of establishment of more specific measures in healthcare. A special area of healthcare, there habilitation of musculo skeletal diseases will be discussed. As a research my approach is to define all the indicators that are already used in this area of the healthcare. This examination is extremely important because one of the most commonailments are the musculo skeletal diseases and their number is just increasing.The paper is mostly descriptiv and follows analitical methods based on the international and Hungarian professional studies, informations. To access databases I was helped by the OSAP (National Statistical Data CollectionProgramme). Besides the importance of quality indicators the research calls for the need for more specific measures. On the other hand, the value of the paper lies in collecting the problems, defaults and improving areas of a specific healthcare field.
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An Exploratory Study on the Level of Trust Among Hungarian Food Manufacturer Companies
277-288Views:228The intensification of globalized economic competition is playing an increasingly important role in the lives of companies to determine their true position among their competitors. Food companies are of paramount importance because of their role and weight in the national economy. In Hungary, the food industry plays an important social and economic role and is a world leader in terms of employment and value added. Currently, there are nearly 1100 active food companies in Hungary, so it is worth examining the peculiarities of the role of trust between companies.
There are often contradictory statements in the literature about the effects of Industry 4.0 technologies and the trust placed in IT tools. Therefore, it is a relevant research question to examine whether the characteristics of the role of trust - e.g. staff, suppliers, IT tools and technologies, etc. as confidence levels can have a direct positive impact on the efficiency, profits, liquidity, etc. of the companies in question. development.
During the research, I analyzed the level of trust between the food trading companies, in which I discuss the trust within the industry within the company. My aim is to further enrich my previous research knowledge in this field.
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Some Aspects to the Rehabilitation of the Vernacular Adobe Architecture
1-15Views:216In this paper, we are dealing with the heat-technical modeling, life cycle assessment and the conservation of the vernacular adobe wall house. One of our investigations is directed to the seasonal equalizing property of this wall structure. The reason of this choice of this topic can be found in the fact, that in the old Hungarian folk house construction, the abode wall was popular and a significant fraction of the people living in the countryside are still inhabit these old houses. The Hungarian winter is cold and followed normally by sizzling hot summer. The adobe wall construction is perfect for the local climatic conditions. Due to the on-going global warming up, the ecological importance of these wall constructions is becoming more prominent. Most of these adobe wall constructed houses are already under preservation order, due to their ecological significance and also because they are part of our culture heritage. Their conservation and maintenance problems are briefly described in the paper, too.
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Supplier Evaluation Schemes in Case of Different Research Frameworks
617-624Views:158Performance evaluation is not only important in employer and employee relationships, but also in partnerships between a supply chain’s members. In order to satisfy customers’ needs according to the 7 Rights of logistics, all members of the given chain have to perform properly. To ensure the best performance, supplier evaluation can act as a starting point. Besides continous feedback, supplier evaluation plays an important role in performance development of suppliers. The aim of our research is to develop and introduce innovative supplier evaluation models, which include the advantages of traditional and electronic supplier evaluation forms. In addition to this, these models are visualised, making it easier to understand expectations and information. In this study, the aim is to present two different models the PaTeNt©- SESC (Pató Tetrahedrons of interNational Theory - Supplier Evaluation of Supply Chain) and the Douple Evaluation Platform, based on previous research.
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Economic Effect of the Coronavirus on the Companies Involved in Car and Automotive Parts Trading, and Manufacture of Tires of Hungary, Including Szabolcs-Szatmár-Bereg County, in Respect of 2020
1-12Views:237In Hungary the wake of the first wave of the Covid-19 epidemic (March 2020), caused a decline in demand for goods and services in most sectors. There were sectors (accommodation services, art, recreation, etc.), which were economically severely burdened by the imposition of restrictive measures, and there were some (financial services, communication), which experienced the change positively. In our research, our goal was to assess the changes caused by the Covid-19 epidemic in the property, financial and profitability situation of the companies involved in car and automotive parts trading, and tire manufacturing, in Hungary, and within the country, in Szabolcs-Szatmár-Bereg county. We established three hypotheses: (1) As a result of the spread of coronavirus epidemic, in Hungary and in Szabolcs-Szatmár-Bereg county as well, the profitability of companies of NAICS codes 441 (car and automotive parts trading) and 4231 (wholesale of road vehicles and parts), decreased. (2) The outbreak of the epidemic had a negative impact on the liquidity of companies established in Hungary, including Szabolcs- Szatmár-Bereg county. (3) As a result of the Covid-19 epidemic, the resource structure of Szabolcs-Szatmár-Bereg county companies, analysed in the framework of research work, transformed. To prove or disprove these, secondary research was used. Finally, we put forward conclusions and proposals for the management of the companies active in this industry.
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Investigation of the Luxury Yachts Condition and Their Maintenance
95-105Views:201Surveying the condition of yachts and their maintenance is of great importance for their functionality and efficiency. Finding the right approaches, expertise at different levels, design benchmarking are essential for all yacht maintenance and security, resulting in crew and passenger safety. This report presents an evaluation and expertise in a real environment and documentation of decision-makers for the strength and functionality of a luxury motor yacht. For a good understanding of the problem, detailed photographic material has been documented showing in detail the required technical corrections. The research would be of interest to a wide range of yacht design and industry professionals, academic and research representatives, yacht users and all interested stakeholders.
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A Domestic Investigation of Online Banking
22-32Views:280Nowadays, the spread of digitalization is constantly increasing. The current rising generation is already a “digital native”. As part of digitalisation, mention should be made of the Internet, which has been given a prominent role in our daily lives. We search for information on the Internet, we communicate, we buy. Due to these factors and the pandemic in 2020, internet administration has become a priority. Banks need to constantly adapt to meet their needs, promoting convenient, home banking. In the course of our research, we focused on this continuous adaptation and the resulting improvements. The research focused on the Internet and mobile banks of large Hungarian banks. Sampling took place over 2 periods. Among the primary research tools, we chose document analysis, and netnography. In the research, we compared the functions available on the platforms, the consumer perception of mobile banks and other variables. Based on the results obtained during the research, it can be stated that domestic banks are constantly developing their application along different trends and trying to adapt to changing needs. Serious changes had to be made in the mobile banks of most large banks, even with the permanent elimination of their former mobile banks. Changes can have a strong impact on consumers, who are often more likely to have a negative view of them. Digitalisation is also particularly important in this sector. The study contains the details of the course work prepared for the Scientific Students’ Associations Conference.
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Examination of the Informative Part of the Notes to the Financial Statement Amongst Hungarian Companies Engaged in Sports Activities
108-116Views:203Currently, the role of sports has intensified and changed; by now, it has become a separate area of interest from an originally civil, exercise-based, private leisure activity. In the case of sports-related economic research, both macro- and microeconomic research can be mentioned. Its economic significance, its contribution to employment, national economic income, and consumer spending is involved in macro-level research, while the examination of the functioning of sports services and organizations, and the characteristics of demand and supply are micro-level research activities. One of the reasons for the development of sports activities was the increase in their economic significance, which created a need for their economic analysis. The necessary information can only be obtained from the two fundamental parts of the annual statements (balance sheet and profit and loss account) if the notes on the account contains the information that contribute to the more comprehensive interpretation of the other parts of the annual statement. In our research, we examine whether the notes on the accounts of companies include the information, which could help obtain necessary financial knowledge concerning the partner companies. For the analyses, we used the notes on the accounts of companies, which have sports activity (Hungarian NACE No. 931) as their main line of business. By means of text mining, we analyse the extent to which the notes on the accounts are in conformity with the Accounting Act.
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Entrepreneurial Climate – Management of Women's Entrepreneurship
69-74Views:92Entrepreneurship, which people can have without formal economic education, is a tendency acquired through upbringing in the family, competition in school, implies risk and constant self-affirmation through the acquisition of profits and losses, so that it represents the sum of successes and failures, victory and defeat. In the last thirty years, female entrepreneurship has been developing more and more, especially in less developed countries, the reason for such growth is primarily reflected in the promotion of equality between men and women, the right to education, and the development of democracy. Female entrepreneurship is a significant factor in economic development, so the national economy becomes richer. The subject of this research are the entrepreneurial climate in the Balkans compared to the world in terms of female entrepreneurship, what is the role of the family in starting a small business, as well as its survival and growth. In the study the results of previous research in this area. The research method is based on a comparative analysis of studies dealing with this problem from the territory of Balkans. It can be concluded that in the Balkans, female entrepreneurship is still in its infancy, it is about a very small percentage of female entrepreneurs, although according to research, it is evident that there has been no major progress in the last 15 years. Recommendation In the countries of the Balkans, there is a good entrepreneurial climate for the development of female entrepreneurship, especially because women can work from home, and in the future it is necessary to go in this direction.
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Long Container Dwell Time at Seaport Terminals: An Investigation Study from a Consignee Perspective
Views:486Many companies are concerned about the problem of increasing average dwell time for their import containers at the port of the final destination and therefore incurring additional shipping costs in form of demurrage charges for the port administration and detention charges for the shipping line. Previous studies have addressed this topic by analyzing terminal operations and evaluated its effects on port productivity and competitiveness; however few studies have explicitly explored long container dwell time causes from a consignee perspective. This research aims to identify the causes of long dwell time for the import containers at port storage yards for one of the leading FMCG companies in Jordan. To that end, the data of import containers whose stay at the terminal exceeded the free storage days in the period between 2019 and 2020 were collected by referring to the set of shipping documents and reviewing the correspondences between the consignee and other parties in the supply chain. Based on the timelines that have been analyzed for each case of delay to the collection of shipping documents in consideration with the payment terms, as well as the clearance and delivery timelines, ten causes for the long container dwell time have been identified and classified into three main categories according to the types of flow in the supply chain; five causes related to information flow, two causes related to cash flow, and three causes related to physical flow. The impact of these causes has been evaluated using the demurrage and detention charges as a measure indicator and the findings of this research have also revealed that the causes related to cash flow have a greater impact than the other types of causes.
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Generational Transfer Among Family Businesses on the Fields of Reputation and Organizational Culture – Research Plan
102-108Views:127Aim: The aim of this paper is to generally introduce the topic, themes and relevance of the research on which my PhD thesis will be based. The research will focus on change of generations among Hungarian family businesses and deals with changes of leadership, organizational culture and core values, related to the management/owner succession. The research needs to apply knowledge from four disciplines ‒ PR, organizational culture, economic (family businesses) and leadership ‒ so it is multidisciplinary in nature. Following a current step of the research-process will be presented.
Methodology: The Family Business Barometer results were applied for gaining information about the plans related to the future, generations, and so on of European Family Businesses. Then three Hungarian family businesses were interviewed in the frame of a panel-discussion organized by the Commercial and Industry Chamber in Győr-MosonSopron County. These three family businesses were the Borsodi Műhely, the Biotextima and the Leier.
Findings: All in all between 2013 and 2016 most of the family businesses seemed to be confident about the future. In this aspect just a few family businesses were neutral in this time period. Unfortunately, there were family businesses who had a negative attitude for the future. The deliberate and detailed planning of the handover, the selection of a determined date for handover, the determination of the older generation to really do not interfere in affairs, the cohesive role of the family, family activities, the support from the family could lead to the effective change of generations.
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Improvement of High Strength Automotive Steels Wettability Properties Using CO2 Laser Surface Treatment
422-427Views:168As a result of stricter environmental and safety standards, vehicle manufacturers have to reduce the weight of the vehicles, because 10% weight loss cause 8-10% reduction of fuel consumption. To reduce car’s weight and increase safety, vehicle manufacturers use high-strength steels. Further weight reduction can be achieved by using corresponding bonding technology (soldering, sticking) and optimizing these technologies can increase the strength of the joints. According to literature research, the improvement of interface properties has a large effect on bonding technologies. In order to improve interface properties, we can use multiple surface treatments. In our research we investigate the effects of CO2 laser surface treatment on high strength steels, because CO2 lasers are often used in the vehicle industry. In order to detect the effect of surface treatment, we investigate the wettability of the treated and untreated steels. In our research we measure the surface tension of treated and untreated steels. Our main goal is to improve wettability properties thus the bonding technology. In our research we used DP 600 high strength steel sheet with the thickness of 1 mm. We cut the steel sheet to 25mm wide and 55mm long workpieces. Before the surface treatment, the workpieces had to be cleaned and degreased using methanol. We searched for parameters that do not cause any visible changes on the surfaces. Among the parameters of the treatment we were able to change the output power of the laser. We used contact angle measurement to examine the wettability.
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Price Analysis Practices in the Pig Sector
1-12Views:114The analysis of sales prices has become a particularly important topic in pig production research, including statistical analysis. With globalisation, we can say that today we are talking about a sector constantly exposed to the effects of the world market. It is also worth pointing out that, compared with other sectors, the impact of external regulation and influence is less pronounced. Thus, the aim of the present research was to identify the journal articles published on the subject of price analysis and, on the basis of these, to establish the correlation with the methodologies often used. It examines the spatial location of price analysis. The results obtained show that the practice of price analysis is mainly carried out in the context of market leading countries, usually on the basis of a cross product chain issue. The research shows the emergence in recent years of increasingly sophisticated methodologies that allow more accurate conclusions to be drawn, while also facilitating planning from a practical point of view.
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Applying New Innovative Market Research Methods in the Innovation Process of New Products
56-69Views:243The innovation environment has changed a lot in the recent years, companies and their enterprises concentrating on product- and process innovation have undergone a lot of changes. According to GUPTA et al. (1986) product innovation is a multidisciplinary process. Although, all functional interfaces are important in the product development process, the research and development – marketing interface is one of the most difficult one. In the last two decades the incredibly fast penetration of the internet has more and more effects on the consumer attitudes. It encourages market researchers to apply such methods by which they could get as close as to the consumers to know their attitudes without taking them out of their natural habitat. In this study our aim is to concentrate on the first phase of the product innovation, which is the exploration of insights and attitudes. In this phase we can use the classical, conventional market research techniques if we want to get primary data, such as focus group interviews, questionnaires, in-depth interviews, but there are new methods as well. One of such novel methods is netnography. The biggest advantage of this research method is that the researcher can observe the consumer groups’ state of mind and decision-making mechanisms through publicly available communication sources in their natural environment. In this study it will be analysed how the directions of netnographic researches have changed by the dynamic changes of the internet. Besides, online participants’ attitudes towards healthconscious nutrition are analysed in practice. As a result of this study, special groups could be identified, which can provide a new perspective for the companies operating in this field beside the classical segmentation techniques. These groups can be the ones which draw up latent market requirements, and thus, helping the companies’ innovation processes.
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Numerical Modelling and Simulation of Sheet Metal Forming Process
1-6.Views:163Simulation and modelling of sheet metal forming process are well common today in different industries (automotive, aerospace) and several research centers regarding its huge impact for both on production and reliability of the lifecycle of the equipment, and the quality of the product. However, to obtain the best configuration possible with the inputs parameters to achieve high level of production and increasing the durability of the tools needs some extra methods for the optimization for this problem using mostly finite element method cooperated with iterative algorithms based on Artificial Neural Network (ANN) [1]. Whereas this research is focused on modelling of stamping process of stainless steel AISI 304 to investigate to formability of the material, and studying the influence of the friction factor on the quality of the product as well the energy required for each set configuration.
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Justification for the Olympic Reform Package Based on Good Practice
Views:262The Olympic Games have always been the pinnacle of sport and achievement. The modern Olympics are held every four years, and the venue is chosen from among the cities that apply. In my research, I wanted to find out the reasons for the decline in the popularity of the Games. To answer this question, I looked at 2 successful Olympics (2000 Sydney, 2012 London) in the hope of identifying success factors that could be adapted to other host countries. I conducted secondary research, reviewed related international and national research, and the available economic data. During the document analysis, I found that the expected costs of organising the Olympic have increased significantly over the last two to three decades, and under-planning is a common feature. As a result of the research, I have found that the most important pillars of successful organisation are a proper organising committee, comprehensive opportunity and risk analysis, accurate planning, sustainability in planning, continuous cost control, private sector support, and the work of volunteers.
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Self-developed Controller System –based on Open-Source Applications
97-105Views:106In the University of Debrecen Building Mechatronics Research Centre faced by the application of building automation technology, are tackled by cutting edge research performed at the Research Centre. The embedded device system, the focus of the ongoing project at the Research Centre, is programmable, reconfigurable, and adjustable. The design of an efficient embedded system must meet regulatory requirements, for optimizing building energy efficiency. The system provides solutions for a range of industrial applications, and peaks the interest of building services providers (e.g. SMEs).
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Experimental Investigation on the Properties of Borneo Soft Soil Stabilized with Industrial Waste
25-37Views:225This research aims to investigate the physical and mechanical properties of soft soil stabilized using industrial wastes, namely fly ash and rice husk ash. For this purpose, 6 (six) variations in the composition of fly ash (F), lime (L), and rice husk ash (R) were prepared. The variations in sample composition are SFLR1 (F: 15%, L: 2.5%, R: 5%), SFLR2 (F: 20%, L: 2.5%, R: 5%), SFLR3 (F: 25%, L: 2.5%, R: 5%), SFLR4 (F: 15%, L: 5%, R: 10%), SFLR5 (F: 20%, L: 5%, R: 10%) and SFLR6 (F: 25%, L: 5%, R: 10%). Meanwhile, soft soil was obtained from Banjarmasin City in South Borneo. The sample's physical properties were analyzed using the Atterberg limit test. Moreover, the California Bearing Ratio (CBR) and direct share tests are conducted to assess the sample's mechanical properties. The research results can provide confidence that fly ash, lime, and rice husk ash have the potential to improve the physical and mechanical properties of Borneo soft soil. The results of the Atterberg limit test show that industrial wastes can lower the liquid limit and increase the plastic limit; thus, the soil plasticity index decreases. As for the CBR test results, the untreated soft soil bearing ratio value of 1.4% can be increased to 2.6% after being treated with industrial wastes. In addition, using industrial wastes also decreases the swelling of the soil. Moreover, it can be seen that greater use of fly ash can improve the mechanical properties of the soft soil. However, increasing the composition of lime and rice husk ash can reduce the mechanical properties of the soft soil. Based on the experimental results, it is proposed to use SFLR3 as soil stabilization mixtures.
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Food Industry 4.0 Readiness in Hungary
1-12Views:306In terms of production value, the food industry is the third-largest in Hungary, the first in Hungary in terms of the number of employees, and the first in Europe in the processing industry, as well as a significant user of resources. The research examined the state of art of digitalization readiness, focusing on I4.0 technologies, which supports the management to operate more efficiently the enterprise and to make better decisions. So the focus was on integrated enterprise information systems, management support systems, business intelligence systems, industry 4.0 technologies, and issues related to their application. The analysis based on an online questionnaire survey the request sent to 4.600 enterprises, the response rate was 5% which was representative of the branches of production, covered the Hungarian food and beverage manufacturing sectors in 2019. The companies were asked the most critical technologies in development, going towards Industry 4.0. The research tools were LimeSurvey, Mailing List Server, Excel, Power BI (Desktop, Publishing Server to distribute the results). The used analysing methods were making calculations, pivot tables, models, dasboards. We found that a significant portion of businesses, 78 %, use mobile devices in the manufacturing process. The three most relevant digital technologies are geolocating (GPS, GNSS), cloud computing, and sensor technology. The current level of digitalization and integration cannot be said to be high, but respondents are very optimistic about expectations. Improvements are expected in all areas in the next 2-3 years in terms of digitalisation and integration. Vertical integration involves, first and foremost, cooperation with partners in the supply chain. Horizontal integration means close, real-time connectivity and collaboration within the company. Unfortunately, between 6% and 15% of SMEs (approximately 9% on average) and large enterprises, 36% have a digital strategy. According to the survey, the sector needs significant improvement and creating a digitalization strategy.
