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• A Literature Review of Modern Branding

  63-73

  Krisztián Csák

  Csilla Juhász

  Views:

  558

  In the modern business landscape, branding goes beyond identifying products and services; it has become a crucial factor for corporate success. The leadership branding, and employer branding emerges as a key strategic tool in gaining competitive advantage, fostering loyalty, and enhancing engagement. Personal branding, as the conscious presentation of individual values and capabilities, supports leaders in strengthening credibility and trust. Leadership branding encapsulates a leader’s personality and style, serving as an inspiring example within the organization. Moreover, employer branding reflects the corporate culture and workplace values, making the organization attractive to talented employees. The aim of the study is to demonstrate how personal branding, including leadership branding and employer branding, can contribute to the more successful operation of a company, highlighting the synergy between the different levels of branding and their economic and social impacts.

• The Governance of Sports Organizations in Morocco: the Case of the Royal Moroccan Federation of Judo and Related Martial Arts

  38-50

  Omar Hannoun

  Views:

  422

  Governance is crucial for effective sports organization management, particularly as sports organizations increasingly adopt business models. Research inquiries into suitable governance practices in sports have grown, reflecting the evolving landscape of sports management. This qualitative research examined the governance of the Moroccan Judo Federation through semi-structured interviews and analysis using Voyant Tools. Stakeholders, including the vice president, board members, coaches, athletes, referees, technical committee members, and financial manager, provided insights on key aspects of governance. The findings emphasized the importance of strong leadership, effective decision-making processes, transparent governance structures, stakeholder engagement, and ethical conduct. However, challenges were identified in decision-making, stakeholder engagement, conflict resolution, and financial management. Stakeholders highlighted the need for inclusive decision-making processes and transparent and accountable governance practices. By addressing these challenges, the federation can strengthen its governance, support judo's growth, and foster fairness and inclusivity.

• Effect of Heat Input on the Toughness Properties of S690QL Steel during Hardfacing

  1-12

  Gábor Terdik

  Ákos Meilinger

  Views:

  82

  In recent years, the use of high-strength steels in hardfacing process has become increasingly common. One typical industrial example is the case of hydraulic shears used in building demolition operations, where the components are exposed not only to significant abrasive wear but also to intense dynamic loading. The use of quenched and tempered high-strength steel grade S690QL has become particularly widespread in this field, primarily as the base material for the hardfacing applied to the most heavily loaded regions of demolition shears. However, quenched and tempered high-strength steels are highly sensitive to the effects of the welding thermal cycle, which typically cause detrimental changes in the microstructure and mechanical properties of the heat-affected zone. The thermal cycles occurring during hardfacing differ from those typical of fusion welding, and consequently, the structure and mechanical properties of the resulting heat-affected zone may also vary. In addition, the penetration depth of the hardface layer can differ, which may significantly alter the load-bearing cross-section of the high-strength steel and, thus, the in-service behavior of the component. In the experimental work, hardfaced samples were performed on S690QL base material using different levels of heat input, thereby producing varying penetration depths. The aim of the study was to determine the effect of penetration depth on the resistance of the hardfaced component to dynamic loading. The tests were carried out at both +20 °C and –40 °C. The results clearly demonstrated that samples with deeper penetration exhibited reduced toughness at both investigated temperatures. 

• Reduction of Energy Use for Heating in Detached Houses using Passive Technics

  64-76

  Ferenc Kalmár

  Tünde Kalmár

  Views:

  312

  Reduction of energy use in buildings continue to be one of the most important goals in this sector. The aim of our research was to analyse the effects on the heating energy demand of passive technics. In the case of a detached house the energy savings using mass wall, Trombe-Michel wall and sunspace was determined. The calculations have been performed in the case of a building with average thermophysical characteristics and in the case of a building having similar geometry but its external building elements fulfilling the requirements of nearly zero energy buildings. It was proven, that some of the mentioned technics may lead to higher energy demand for heating, so a complex energy analysis has to be carried out before implementing them.

• The Impact of Optical Character Recognition Artificial Intelligence on the Labour Market

  9-16

  Zsolt Krutilla

  Zsófia Riczu

  Views:

  542

  Because of present day information technology, there is neither need to plant complicated computers for more millions price if we would like to process and store big amounts of data, nor modelling them. The microprocessors and CPUs produced nowadays by that kind of technology and calculating capacity could not have been imagined 10 years before. We can store, process and display more and more data. In addition to this level of data processing capacity, programs and applications using machine learning are also gaining ground. During machine learning, biologically inspired simulations are performed by using artificial neural networks to able to solve any kind of problems that can be solved by computers. The development of information technology is causing rapid and radical changes in technology, which require not only the digital adaptation of users, but also the adaptation of certain employment policy and labour market solutions. Artificial intelligence can fundamentally question individual labour law relations: in addition to reducing the living workforce, it forces new employee competencies. This is also indicated by the Supiot report published in 1998, the basic assumption of which was that the social and economic regulatory model on which labour law is based is in crisis.

• Servant, Ethical and Authentic Comparative Analysis of Leadership Styles in the Light of the Challenges of the BANI World

  43-52

  László Kollár

  Anita Pierog

  Views:

  380

  In a globalised and accelerated economy, managers are under increasing pressure to reconcile organisational goals that are independent from human being with the reality of human relationships. The human being, as a being with intellect and senses striving towards happiness, is the focus of positive leadership styles and is their major concern in the field of management theory. In this article, three such positive styles, authentic, servant and ethical leadership principles and their operating conditions are compared using international literature. The literature time span of about two decades shows that the evolution of the ethical leadership literature has slowed down, while the authentic and servant leadership literature has continued to evolve and is still evolving today. The comparative table that appears in this study highlights both commonalities and distinctions, in that, in addition to high moral and ethical standards, the authentic style focuses primarily on the person of the leader, the ethical leader on the ethical standards of the organisation, while the servant leader focuses on the development of the well-being of the subordinate, the other person, even through self-sacrifice.  We intend to use the results of this research to investigate measures of positive styles, preparing the scientific ground for future primary empirical field studies.

• Digitalization Trends and Their Possible Implications to SME Performance: Comparative Study Between Hungary and Azerbaijan

  1-13

  Leyla Mahmudova

  Views:

  381

  This comparative research intends to find similarities and differences in the digitalization level of Hungary and Azerbaijan. Following the state of art in digitalization, further focus is on the digitalization of small and medium enterprises in both countries. The secondary research is done through several international reports and databases collected for years 2018-2022, depending on the availability. The comparison is performed based on four subcategories of digitization areas defined by the European Commission. The study holds its uniqueness due to the absence of comparative research between the mentioned two countries and the indicators used. The results contribute to the awareness, existing knowledge and provide future research insights into digitalization trends of both countries.

• The Impact of a Coronavirus Epidemic on China’s Public Debt Ratio Growth

  151-159

  László Török

  Views:

  424

  Public opinion in the economic profession is strongly preoccupied with the expected negative economic effects of the coronavirus epidemic. Among the consequences, special attention is paid to the increase in the gross debt of the states. Indeed, based on conventional economic knowledge, it is clear to everyone that the economic downturn and the increase in government sector expenditure will directly lead to a sharp rise in government debt. The study aims to predict an increase in China’s government debt ratio using a macroeconomic model. The study will quantify the rate of increase in China’s public debt based on four theoretically possible scenarios for the course of the coronavirus epidemic. I am aware that it is difficult to apply conventional economic knowledge to China’s state-capitalist system. This is explained by the fact that the theories of the socialist economic model do not apply to China either. At the same time, the functioning of China's economy is closer to that of market-based economies, but the country's structure as a whole cannot be integrated into this framework either. But models describing the economic development of developing national economies cannot be applied to the country either. Nonetheless, I attempt to use conventional economic economics to attempt to quantify the impact of the coronavirus epidemic on China’s sovereign debt ratio. China’s public debt growth rates calculated under different outbreak scenarios are different, but none show an increase that would call into question the financing of China’s public debt.

• Effect of the Changes in Bulk Density and Granulometric Properties on the Strength Properties of the Moulding Sand Mixtures

  116-122

  Henrietta Hudák

  László Varga

  Views:

  364

  Foundry technology uses a lot of several natural materials. Sands use for preparing mixtures whereby making moulds or cores. Sand is defined as a granular, refractory major portion of mixture (90 – 98% in dependence on used binder). Sand properties depend on it has chemical and mineralogical composition; mainly particle size distribution and shape of grains and its size and sand surface texture. A comparative measurement of two quartz sand with different surface quality was carried out. Greensand mixtures were prepared to measure their permeability, compressive strength and wet tensile strength. The strength of sand mixtures has two main components. One of them is the cohesion of the binder; the other one is the adhesion between the binder and the foundry sand. The aim of this research is to determine the ratio of cohesion and adhesion within the strength values.

• Development of a Small-Scale Plastic Recycling Technology and a Special Filament Product for 3D Printing

  365-371

  Alaeddine Oussai

  Zoltán Bártfai

  László Kátai

  István Szalkai

  Views:

  605

  In our days, the fight against pollution has become a real challenge for the state. recycling is one of the solutions that is adopted in several nations to reduce the rate of plastic discarded in nature. The amount of plastic waste has been increasing for decades contributing to the environmental pollution that is one of the most serious problem of the mankind. according to the statistics not only the household plastic waste, but the industry discharge is increasing because the utilization of plastic as a raw material is more and more extending. plastic can be found in a lot of products, huge number of bottles, plastic bags, computers, auto parts are sold every day. The current applications for using recycled plastics in fabrication and design are fairly limited, on a small scale, plastics (such as abs, HDPe1, or Pe2t) are shredded and formed into pellets, and then either extruded into lament to be used in existing 3d printers, or injection molded into small parts and pieces of larger components. at a large scale, recycled HDpE is melted into sheets and either used directly as sheets in construction, or then heat formed from a sheet into components for construction. these methods of fabrication using recycled plastics are the norm because of their straightforward processes. nevertheless, each method leaves some complexity to be desired. This paper we study the types of plastics and diagnose the pollution caused by the latter. this allowed us to design and size a recycling station of plastic into filaments for three-dimensional printers. this station which will contribute to the fight against pollution. the station consists of two machines for grinding of the plastic and the other for the extrusion of the desired filaments. we were able to make a theoretical academic study on both machines and also we designed with solidworks 2015. The theoretical study is spread of the mechanical calculations necessary to the design and validation of the structure using the tools. as the prospect of this project, we want to complete the achievement of this station while completing the crusher and extruder mechanically. then switch to electric and electronic parts (introduction of engines, sensors and wiring...). In the case of waste plastics that are recyclable and reusable. the most widely used are polyethylene terephthalate (pet, used for synthetic fibers and water bottles), and second high-density polyethylene (hdpe, used for jugs, bottle caps, water pipes).

• Kinematics and Control of a Planar Cable Robot

  88-95

  Pálma Kapitány

  József Lénárt

  Views:

  272

  This paper deals with the kinematics and control of a planar cable robot [1], which is driven by four DC motors with gear. Cable robots are frequently used e.g., for the motion of cameras in sport halls and stadiums and also in high storage logistical systems [2]. Main goal of this research work is to design and build a test bench with low budget, which can model the motion of real life cable robots.

• Egy világméretű sportesemény, a 2017 Vizes Világbajnokság néhány társadalmi aspektusa a jövő managereinek szemszögéből a felkészülési időszakban

  40-59

  Ágnes Bene

  Mariann Móré

  Views:

  1015

  Hungary hosts the 2017 FINA World Championships and Master’s Championships, one of the world’s largest sport event. Besides exploring the influential factors behind the potential effectivity, this study aims to identify social effects related to the event. Students in higher education today are the next generation of managers and company owners, therefore their attitudes and opinions will be determinative in terms of the decision-making. The empirical research took place in the University of Debrecen, the most populouses University of Hungary, 6 month before the official opening ceremony of the Championships.

• International Financial Reporting Standards Convergence Process for Small and Medium-Sized Entities

  1-12

  Görkem Gök

  Views:

  895

  The "International Financial Reporting Standards (IFRS) Convergence Process for Small and Medium-Sized Entities (SMEs)" seeks to address the unique challenges and requirements faced by smaller businesses in adhering to international accounting and reporting standards. This initiative recognizes that SMEs operate in diverse economic environments and have distinct financial reporting needs compared to larger enterprises. The primary purpose of this convergence process is to enhance the relevance, accessibility, and practicality of IFRS for SMEs, fostering consistency in financial reporting practices across global markets.A project to create accounting standards appropriate for small and medium-sized businesses (SMEs) is being worked on by the International Accounting Standards Board. This abstract provides an overview of the convergence process involving International Financial Reporting Standards (IFRS) for Small and Medium Sized Entities (SMEs). With the global landscape of financial reporting constantly evolving, the integration of IFRS tailored specifically for SMEs marks a pivotal transition towards harmonizing financial reporting practices. This paper examines the essential elements and implications of this convergence, addressing the challenges and benefits faced by SMEs as they align with these international standards. The analysis delves into the driving factors behind the convergence, including the necessity for a unified and transparent financial reporting framework, aiming to facilitate comparability and accessibility of financial information across borders. Furthermore, the abstract discusses the potential impact on SMEs' financial reporting quality, decision-making processes, and access to capital. Through a comprehensive review of the convergence process, this abstract seeks to contribute to the understanding of the significance and implications of adopting IFRS for SMEs, thereby providing valuable insights for practitioners, regulators, and stakeholders in the financial reporting ecosystem.

• A Wounded Soldier Fighting on two Fronts: Civil Society Organizations Initiatives Struggling to Overcome the Pandemic Crisis by Practical Protective Means, Volunteerism, Reporting and Awareness Campaign Discourse

  136-151

  Kushtrim Vllasaj

  Views:

  348

  Given the fact that the covid-19 pandemic virus has had a pervasive impact on almost every sphere of life globally, it is noteworthy to highlight the role and position of the civil society sector, and this paper intends to do so by striking at two matters. Initially, outlining the impact on the functioning and activities of Civil Society Organizations (CSOs), to then proceed with their response to the crisis, through new multifarious initiatives/activities. The analysis was developed by using, essentially, unobtrusive data and direct non-participatory observations of Non-Governmental Organizations (NGOs) in Kosovo that have had initiatives against covid-19. Although CSOs were badly affected by the pandemic as such, and the consequences it brought, whether, through measures and/or neglect from the central level, they still found the resources and willingness to launch initiatives to combat the pandemic in the form or different. All over the country, appeared organizations which among their activities found a place for awareness campaigns, material and financial assistance to citizens in need, production of masks, face shields, and other protective equipment for citizens or health institutions, and providing voluntary assistance as health staff. To link practice with theory, there are presented cases of NGOs that well reflect scholarship ideas such as the need to have a classification of CSOs based on activities, the importance of their IT repertoires, coproduction, and especially the response to the crisis. The importance of this study grounds on the benefit it brings to understanding the role and contribution of CSOs in exceptional times of crisis, especially for a society that underestimates and neglects this sector.

• Simulation Aspects of the High Pressure Die Casting Process

  521-529

  Marianna Bubenkó

  Dániel Molnár

  Views:

  227

  High pressure die casting (HPDC) is a manufacturing process for producing accurately dimensioned, sharply defined, smooth or textured surface metal parts. It is accomplished by injecting liquid metal at fast velocity and under high pressure into reusable steel dies. Compared to other casting processes, die casting is at the top end of both velocity and pressure. The high velocity translates into a very turbulent flow condition. The process is often described as the shortest distance between raw material and the finished product.

• The Possibilities of Additive Manufacturing in Medical Use

  246-253

  Dániel Szabó

  Views:

  247

  Additive Manufacturing has been invented in 1981 at the University of Texas, and to this day it has grown to be the most versatile and promising manufacturing technology in the market, both the industry and health care system has noticed this. Additive Bio-Manufacturing (ABM) techniques, which can be used in health care, are highly in demand, and researches have been going on to make these technologies safer and even more versatile. For more utilization and versatility, special attention is required to develop new materials which can help in increasing the service life, bioactivity, cell growth along with the desired mechanical properties, and to find the right manufacturing parameters for creating optimal products. The aim of this review is to present the available main Additive Manufacturing technologies, and particularly the biomedical usability of Additive Manufacturing.

• Material Stock and Flow Analysis within the Agricultural Building Sector Based on Local Database

  297-320

  Gabriella Hancz

  József Kovács

  Views:

  274

  The purpose of the paper is to analyze on micro level the stream of building materials needed for raising cattle. The scope of the produced material flow chart will cover the inflow and storage of the materials. The overall objective of material flow analysis is to contribute to the data inventory development process which is needed to use these construction materials as secondary raw materials in the future. The assessment is based on a concrete new development in a Hungarian region being carried out nowadays as a development and modernization of an existing cattle raising farm. Driven by the concern of resource depletion, further research on higher level, based on larger database will be needed to verify the estimated national level results for the magnitude of growth of anthropogenic stocks.

• Measuring the Rolling Resistance of Pneumobile in Loaded State

  32-35

  Bence Szeszák

  Tamás Sütő

  Views:

  265

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• Investigating the Effects of Active Cooling in 3D Printing

  39-47

  Péter Ficzere

  Views:

  300

  3D printing is an increasingly widespread manufacturing process. With the development of machines and materials, the technology is becoming more accessible and easier to use. However, the technology's specificities mean that it requires knowledge of manufacturing technology. In some cases, it is necessary to solidify the freshly deposited layers as soon as possible in the event of large overhangs. This can be achieved by active cooling, which in turn can affect the material properties of the part. This research investigates the effects of active cooling during production. 

   

• Urban Transportation Problems and Issues in Homs-Syria: Analytical Study of the Current Condition and Proposing Future Solutions

  30-42

  Saleem Shaheen

  Views:

  579

  Cities in the north middle east are known for their past and old valuable heritage, with a complex master plan of each one. Homs city is Syria is one of them, it has a history dates back to 2000B.C. with a unique formation of the city. However, the urban area of Homs has a very distinctive characteristics, but unfortunately it suffers from the transportation system operated. The congested and unorganized planning process have led the city to a complete mess and disorders, for all categories of its inhabitants. This study analysis the components of the transportation system, and identifies the greatest issues and problems the inhabitants suffer from, by locating the driving forces and the causes of these issues, and generally asses the quality of the system itself. Therefore, a holistic approach is proposed to improve the transportation system, and suggests some key plans to shift the city to a higher level of development. By locating the strength points, and detect the benefits of these strength points and exploit them. By evaluating the road network and create a new system that mitigates the negative environmental impacts (emissions, noise…) and reduce the crowded gathering of inhabitants, which caused a severe stress in their daily life. Overall, an attempt of implementing a new transportation system to contribute in the development process, and opens the possibility to develop other systems of the city in a sustainable framework.

• Development of Efficient Drive Based on Self-help

  147-151

  Géza Németh

  József Péter

  Views:

  201

  The efficiency and the life rating are essential characteristics of mechanical drives. The traction drives with proper geometry can avoid the geometrical slip and their efficiency can exceed that of the gear drives. The elements has hardened steel surfaces, the lubricant is rheopectic. There is no danger for thinning the oil film and consequently for connecting the asperities. The traction drives are relatively noiseless, they are applicable for increasing speed in particular. There are some problems to be solved in friction drive. This is the necessity of clamping force. A simple machine element usually make a constant clamping force, a tensioning mechanism can be too complicated. The ideal solution is a simple design which assure a clamping force that is proportional to the instantaneous external load requirements. The authors suggest a modified machine element – a helical torsion spring, an elastic one, instead of the original, rigid annular wheel – that comprises both the driving and clamping functions, and the latter one is proportional to the external load, so that the principle of self-help operates.

• The Appearance of Dark Triad Among University Students

  579-588

  Mária Ujhelyi

  Views:

  431

  In recent decades, the examination of the so called “Dark Triad” – narcissism Machiavellianism and psychopathy – occupies a prominent place in personality research. These socially undesirable characteristics, which, to some extent are present in everybody, can play an important role in the workplace. Dark Triad members are those, according to the literature who are strong in all three features. In my paper I will present the results of a study I conducted among the students of University of Debrecen Faculty of Economics and Business. I analyse the Dark Triad characteristics of students with the help of a validated measure the Dirty Dozen. In my research I try to find answer to what extent these personality traits appear in the examined sample? Is there any difference depending on the background variables (age, sex, educational programme ...)? Are my results consistent with those described in international research?

• Study on Nonlinear Behavior of Variable Thickness Plates

  72-80

  Lan Hoang That Ton

  Views:

  243

  The analysis of variable-thickness plates is much more complicated than that of uniform-thickness plates because variable coefficients occur in the equations. In reality, this analysis is of great interest in various engineering disciplines, such as civil engineering, aerospace engineering, machine design, and so on. Although there is extensive literature on analyses of plates with constant thickness, a rather limited amount of technical literature is available on the solutions to problems dealing with plates with nonuniform thickness. The reason is that the analytical solutions meet insurmountable difficulties. Besides, the nonlinear analysis process also faces more difficulties than the linear analysis of structures. For these reasons, the nonlinear behavior of variable-thickness plates based on a finite element procedure is presented in this study. Although the topic is not special, it will help the engineer have a specific view of the nonlinear bending of the plate with variable thickness. This survey will be based on the change in geometrical parameters. Numerical solutions are then presented to verify the simplicity of this proposed procedure.

• Cultural diversity, Intercultural Competence, Tolerance and the Economy: a Review

  98-109

  Osama Alhendi

  Views:

  456

  Cultural diversity is generally a controversial topic in the literature. Whereas some studies proved that it has economic benefits, others denied that. However, it is possible to avoid the costs related to that through enhancing each of intercultural competence, on the level of firms, and social tolerance, on the level of economies. To investigate that, the study used literature review analysis. Based on the literature, cultural diversity plays important role in enhancing innovation and entrepreneurship which are necessary for economic development. However, it may result in different challenges such as a lack of trust and conflict. Therefore, it could be feasible to manage and benefit from cultural diversity in the companies through cross-cultural training as well as cultural diversity management. On the other hand, economies can avoid cultural diversity's costs by adopting the policies and institutions which are necessary for enhancing the level of social tolerance among people.

• Some Sources of Misunderstandings in Intercultural Business Communication

  91-101

  Tímea Lázár

  Views:

  1966

  It is always a big challenge for all types of companies anywhere in the world to survive in the globalised and accelerated world. Their primary objective is to stay competitive, keep or even enlarge their market share while keeping their costs at a minimum level. These corporations often cross borders and operate on a multinational level. In order to do that successfully they need flexible workforce: people who have a high level of intercultural competencies and can help their corporations to achieve their aim of profit maximising. It is widely accepted that culture and languages are among the most significant impacts on intercultural communication. In this paper first I am going to interpret intercultural communication and the role of culture and then look at different intercultural skills and the role of languages in intercultural communication. Some areas that might cause problems in intercultural business communication will also be described.