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ACCESSIBLE TOURISM SERVICES IN THE NORTH GREAT PLAIN REGION
77-81Views:119In the ever-increasing competition between the tourist destinations, the rethinking of the primary and secondary attraction factors (Bácsné et. al., 2018), their re-planning, supplementation, and development are indispensable. This is also true for Hungary and the Northern Great Plain region, where the availability of therapeutic and thermal water is a priority factor (Müller & Könyves, 2006; Müller & Kórik 2009; Michalkó & Rácz 2011; Löwei 2017). The further development towards accessible tourism, even for a long-standing, well-established destination in health tourism is to be considered, in order service providers not only could strengthen their existing position but also open up to new markets and consumer groups (Mosonyi et. al. 2013, Lengyel 2015). The understanding and implementation of strategies for new consumer groups include the product and service evaluation based on individual leisure constraints.
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INVESTIGATION OF DEMAND AND SUPPLY ELEMENTS OF LEISURE SPORTS IN THE HEALTH TOURISM OF NORTHERN GREAT PLAIN REGION
45-54Views:196Nowadays, leisure and recreational trends justify the significant appearance of health-conscious consumers, among whom the need for various recreational sports and fitness services is formulated during their holiday, to which the hotel offerings are adapted. The aim of our research was to analyze leisure sports offerings of hotels in the Northern Great Plain region (n = 39) and the development of hotel guests (n = 141) demand for leisure sports and fitness services. The results of our research confirmed, that 23.4% of the guests are influenced by the recreational- and 19.1% by the sports elements of the hotel offerings. 62.4% of those surveyed find it important to have the possibility for leisure activities during their stay, and 70.2% of them use these services during their stay. Music and dance forms of exercise, outdoor sports (cycling, hiking), and fitness room services have proven to be the most popular. The preference system of males and females differed, in which we could identify a significant difference: while females preferred yoga and the conditioning treadmill, males preferred the use of free weights.
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THE APPEARANCE OF MASSAGE AS A SERVICE CATEGORY IN THE OFFER OF HOTELS IN THE NORTHERN GREAT PLAIN
21-32Views:277Background: Massage is one of the main categories of wellness tourism and is one of the most popular, so it is no accident that it is included in the hotel offerings. Research proves the effectiveness of massage and its benefits in the treatment of various injuries, diseases, reduction of pain, muscle tension, and anxiety. Not only does it have a positive effect on health, but it plays an important role in relaxation, so it is no coincidence that it is one of the most popular wellness services. Hotel guests include massage as an important factor in choosing a destination. Aims: Because of the importance of tourism in the Northern Great Plain, our research looked at the role that massage services play in the supply of elements in the region's 3-5 star hotels. We surveyed 50 hotels (18 three-star, 31 four-star, 1 five-star) through a questionnaire and website analysis for their services and offerings. Results: Our results showed that the majority of the examined hotels have massage services, although to varying degrees. The most common types of massage are refreshing, vitalizing massage, foot massage, Swedish massage, aromatherapy massage, and relaxing, stress-relieving massage, but there are also many special types of massage. Conclusion: The conclusion of our research is that experience, pampering, and health consciousness appears not only in the factors influencing people's choice of the resort but also in the offerings of hotels.
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SWIMMING AS A TOOL FOR PRESERVING AND MAINTAINING HEALTH
35-47Views:508It is worth taking various preventive measures against the sedentary lifestyle, inadequate nutrition, and the harmful effects of stress on health. Swimming can be an excellent tool for this, which people consider to be one of the healthiest sports. How do people feel about this form of movement? Are you aware of the areas in which it is having a multifaceted positive impact? We sought answers to these and similar questions in our research. The study involved 126 people, all over the age of 40. Our method was an online questionnaire. Our results show that the multifaceted, positive effects of swimming are largely known to people, but there are still problem areas that are worth further investigation.