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• Family Roles and the Factors Influencing Purchases in the Case of Detergents

  53-60

  Csaba Varga

  Norbert Stréling

  Anita Domján

  Éva Pólya

  Views:

  78

  In our paper we examined the detergent purchase decisions, consumer behaviour and the Hungarian adult female population’s related role. After reviewing the relevant literature we conducted a field research, the most important findings of which can be found in this article. Our paper focuses not only on the purchase decision roles within the family, but also on the examination of consumer behaviour related to detergent purchase also considering preferences, price sensitivity, and the attitude towards novel detergents. We also expand upon the effects of the external social environment exerted on families.

• Role of Children in the Case of Parental Food Store Choice

  180-187

  Éva Pólya

  Kata Földi

  Views:

  175

  Family as a primary decision making unit of society have a significant role in purchase decision making processes of individuals. It has a significant role in consumer socialization and in the process how children become consumers. It is a frame, within what children learn to behave as consumers, acquire all
  competencies concerning to purchase and consumption, and hence become competent to other consumers. Change of children’s role within the family is in the air in the last period, and this has an effect on purchase decision making processes within the family maybe on food store choice too.