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• The Children’s Role in the Food Purchase Decision-Making Process

  78-86

  Katalin Földi

  Anita Bajdó

  Brigitta Balogh

  Judit Halász

  László Ecsédi

  Views:

  84

  In our present paper we wish to give a closer picture of store, product and brand choice in the food purchase decision-making process. We examined the role played by children in the family purchase decision-making process, especially in store, product and brand choice at daily and big shopping. In our research we applied - apart from bibliography review and secondary research - primary qualitative (deep interview) research. On the basis of our qualitative research findings children play an important role in the family purchase decision-making process, but this role is not dominant. According to our research findings children play a bigger role in the store choice at big shopping and in the product choice when they choose the product for their own consumption.

• INFLUENCING FACTORS OF THE PRODUCT CHOICE ON THE ALCOHOL FREE BEVERAGE MARKET

  Kata Földi

  Ágota Kovács

  Views:

  105

  We performed a customer motivation research with a focus group interview method,
  applying the Censydiam modell, on the excessively competitive and saturated alcohol free
  beverage market. Our objective is, through disclosing factors (advantages and
  disadvantages), influencing alcohol free beverage drink choice, to share our new product
  development recommendation with a market expansion and thus an increased customer
  satisfaction will be possible.

• The Examinati on of Buying Habits in the Case of Hungarian Food Products

  24-27

  Éva Pólya

  Melinda Bata

  Views:

  123

  Hungarian customers have become more price sensiti ve and more conscious and their shopping occasions have become bett er planned as a result of the world economic depression. The freshness of the product, the price level, and the choice of goods have remained important aspects when choosing the place of shopping, but the signifi cance of special off ers and price reducti ons has increased for customers. Our research fi ndings show that one goes shopping less
  frequently than a couple of years earlier. The decrease of the frequency of shopping also means that the scope of shops visited has become wider; the customer is willing to go farther for a bargain; the convenience of shopping plays a secondary role. Because of go-around shopping customer royalty has fallen and customer spending has spread thin over shops.

• The Examinati on of Chocolate Consumpti on in Jászság among Young People in their Twenti es

  82-91

  Annya Mozsár

  Views:

  81

  Nowadays hyper- and supermarkets, which have been opening by the dozen, have been off ering various price ranges and fl avour categories of chocolate for customers. Apart from premium quality chocolate, they also off er their own brands. According to Hungarian manufacturers and retailers in the last couple of years a positi ve shift can be observed towards quality chocolates, fi rst of all chocolate fi gure products made from milk chocolate and exclusive desserts that are
  bought in large quanti ti es despite their high prices. What factors (price, fl avour, and brand) and to what extent infl uence our choice of products? The aim of my paper has been to reveal and analyse the chocolate buying habits of young people in their twenti es.