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• SUPPLY MANAGEMENT IN TOURISM WITH GENERATION SPECIFICITY

  Márta Kóródi

  Views:

  150

  Both tourist service providers and tourism developers it is becoming increasingly important to take into account the generational aspects. Generation’s problem is classically related to the activity of human resource management as a factor for employees involved in providing personal services appearing an integral part of the supply. The second one, but not the secondary aspect is related to the generational characteristics of demand that should be reflected in the supply of services. Generational demand characteristics are identified by a primary, question-based method, and the supply was analysed by observation generations’
  specific tourist products. Comparing the obtained results leads to the conclusion about the adaptation to the generation needs.

• Guesthouse catering facility as an experience generator in electronic communication of hungarian rural tourism supply

  15-20

  Márta Kóródi

  Róbertné Bakos

  Views:

  120

  Based on the model of tourism experience components, the experience basis and experience generators allow the creation of experience promises, the formation of experience imagination and the realization of experience. The catering facilities of rural tourism cannot be considered as a part of the experience basis from the point of view of supply due to the legislative framework i.e. the limited availability of catering services. At the same time, demand considers as an essential supply element the countryside flavours, the tasting of traditional gastronomy in terms of both the endowment and the availability and from the professional point of view, the appearance of a supply element in rural tourism in Hungary is unquestionable. The exploratory research covers the entire range of qualified accommodation based on the FATOSZ (Hungarian National Association of Rural and Agrotourism) electronic communication database, analyses the experience promises based on the aspects developed according to the topic, identifying their experience basis or experience generator characteristics, looking for the relationship between quality and the gastronomic experiences.

• DIFFERENTIAL SUPPLY MANAGEMENT IN TOURISM - HOTEL PRODUCTS FOR SENIORS

  44-51

  Márta Kóródi

  Views:

  120

  Differential hotel product strategies include segment-specific programs. The senior age group has always been important for hotels. They have the off-season demand, predictable and well-known needs, their satisfaction is easily accessible. The research is looking for the answer to the question of whether the hotels have the opportunity of acquire the senior segment and what are the special features of the products recommended for them. Parts related to the topic of tourism marketing literature have been reduced to the accommodation services in the secondary information processing section of this paper. This is followed by the identification of the segment's booking and residence habits. Primary analysis of supply will be by observation of collecting and comparing the hotels' offerings to senior guests.

• The Youth Tourism Motivations Based on Interviews French and English Students

  240-245

  Márta Kóródi

  Views:

  119

  The study summarizes the results of two short term research study visits, and the outline of the situation of the Hungarian topic. The results of surveys conducted among students of higher educational institutes of the three cities in the three countries (Bordeaux – France, Durham – United Kingdom, Szolnok – Hungary) are presented is comparison with highlighted of similarities and differences. The identified variations of costumer’s habits are useful for development of supply.

• Catering in the Dining Cars of the Future

  87-92

  Mária Fodor

  Hajnalka Fekete

  Rita Csáki

  Brigitta Nagy

  Emese Nyilas Tünde

  Andrea Balogh

  Ágnes Bíró

  Bence Gellért

  Róbertné Bakos

  Views:

  37

  The examination of catering has become an importantissue for MÁV, the Hungarian Railways again. It plays an extremely outstanding role during longer trips, but it can also increase the comfort of passengers during shorter trips. Numerous good examples can be found worldwide, which can be adopted by Hungary. The present examination and research have started at the request of MÁV Zrt. Railway is the second most significant way of transport, aft er the airlines. However in order to be able to keep this position, railway has to widen its range of services, such as dining cars. We are trying to support the reform of dining cars considering all the relevant professional viewpoints.

• The Labour Market Study of Women Participating in Adult Education in Miskolc

  260-270

  Dávid Hajdú

  Gábor Koncz

  Views:

  115

  In our study we would like to present the effect of adult education on the situation of women in the labour market in the subregion of Miskolc. During our research we developed several hypotheses that we proved by analysing the literature, by statistical data, and a questionnaire on this subject. Women over the age of 18, who are economically active and are living in the subregion of Miskolc were selected for the research. Altogether 200 people completed the questionnaire. We used IBM SPSS Statistics 20 and Microsoft Excel 2007 software to examine the data. The aim of our research was to prove that regarding the inhabitants of the subregion of Miskolc adult education is not effective enough to change the situation of women in the labour market. The results of the questionnaire showed the interest in adult education, but supply does not meet demand, since the state either does not support the education or the unemployed or the job-seeker cannot find a suitable education that would match her qualifications. We would like to recommend solutions for the development of this area, for the decrease of unemployment, for the improvement of the situation of women in the labour market and for increasing the efficiency of adult education.
  
  

• Differential supply management by age in hotel tourism products

  27-33

  Márta Kóródi

  Views:

  145

  In the development of hotel product strategies, the proportion of diversification and differentiation is a major decision that the hotel offers a wider range of services, which will help to find most suitable for guests, or narrows down its targeted segments and provides them with specific supply elements. One segmentation aspect could be the age of guests. The most prominent and identifiable age group in the supply is the senior, which has always been important for hotels. They have the off-season demand, predictable and well-known needs, their satisfaction is easily accessible. The research is looking for the answer to the question of whether the hotels have the opportunity of acquire the senior segment and what are the special features of the products recommended for them. Parts related to the topic of tourism marketing literature have been reduced to the accommodation services in the secondary information processing section of this paper. This is followed by the identification of the segment's booking and residence habits. Primary analysis of supply will be by observation of collecting and comparing the hotels' offerings to senior guests