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• INFLUENCING FACTORS OF THE PRODUCT CHOICE ON THE ALCOHOL FREE BEVERAGE MARKET

  Kata Földi

  Ágota Kovács

  Views:

  105

  We performed a customer motivation research with a focus group interview method,
  applying the Censydiam modell, on the excessively competitive and saturated alcohol free
  beverage market. Our objective is, through disclosing factors (advantages and
  disadvantages), influencing alcohol free beverage drink choice, to share our new product
  development recommendation with a market expansion and thus an increased customer
  satisfaction will be possible.

• The interrelationship between the factors influencing retail selection behavior and FMCG market network

  77-82

  Ibolya Rózsa Pénzes

  Éva Pólya

  Views:

  199

  From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making

• FACTORS AFFECTING THE STRATEGY FORMULATION PROCESS OF COMPANIES ECONOMIC GROWTH SOCIAL DEVELOPMENT SUSTAINABILITY AND COMPETITIVENESS

  39-48

  Éva Mester

  Róbert Tóth

  Imre Túróczi

  Views:

  225

  The study has thoroughly presented the classic and new trends of economic gr owth, and on this basis, it can be stated that this is a complex system, and its analysis is almost always relevant, mostly because of the rapidly changing global systems and networks of contacts. The economic growth is extremely important in the 21st cent ury as well, but with a new approach. Two very important factors appear: sustainability and social development. Albeit the economic growth and
  the social development are in the opposite directions, not serving the basic idea of sustainable development at all. In this study, we aimed at portraying the complexity of this system and the range of factors influencing it.