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The interrelationship between the factors influencing retail selection behavior and FMCG market network
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August 21, 2020
https://doi.org/10.47282/ECONOMICA/2019/10/2/4091
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Copyright (c) 2019 Faculty of Economics and Business of John von Neumann University
This work is licensed under a Creative Commons Attribution 4.0 International License.
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Pénzes, I. R., & Pólya, Éva. (2020). The interrelationship between the factors influencing retail selection behavior and FMCG market network. Economica, 10(2), 77-82. https://doi.org/10.47282/ECONOMICA/2019/10/2/4091
Abstract
From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making