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Modern communication strategies and business relationship development in higher education: experiences of corporate partners of the University of Debrecen
24-32Views:113The quality of communication channels in the B2B sector plays a fundamental role in determining the success of collaborations. With the rapid advancement of digitalization, it has become inevitable for higher education institutions to rethink and modernize their communication practices with business partners. The aim of our research was to map the currently used communication tools and processes, with a particular focus on how well they meet the expectations of today’s business environment and how they could be improved in the future.
Through semi-structured interviews conducted with the corporate partners of the University of Debrecen, we gained deeper insight into how inter-institutional communication works in practice, what challenges arise, and what development needs are identified by the stakeholders involved. The findings highlighted that, although existing tools are often functional, there is a clear demand for a consciously designed, innovative, and flexible communication system.
Our research is future-oriented: our goal is to formulate development proposals that support higher education institutions in building more dynamic, technologically supported, yet human-centered communication with their partners. These modern communication models could not only enhance institutional competitiveness but also provide students with more valuable and authentic networks for engaging with the business sector.
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Opportunities and preconditions of foreign language-taught study programs With a special focus on small Hungarian colleges
6-16Views:263In many countries of the world and also in Hungary many higher education institutions develop international – mainly English-taught – study programmes. Such programmes offer many benefits for the institutions and their management, their faculty, their students and their administrative staff. One is a stable and increasing income that improves the HEI’s financial stability, the stability of the institution itself and the security of jobs. Many of the benefits origin from
internationalisation. Standards and requirements are high on the international education market, the HIEs have to develop a premium education. This requires an adequate organisational framework, high-quality infrastructure and all participants must be trained. Meeting the challenge offers development opportunities and ensures high quality for all participants. Small countryside colleges in Hungary cannot increase the number of their students domestically, the only way out is international education. -
The impact of participation in Scientific Students’ Association conferences among students in the detep program
57-69Views:258The importance of talent management has always been crucial in higher education. There are many benefits for institutions in identifying, supporting and developing talented students. Not only do students benefit from this process, but universities can also benefit from the proper functioning of talent management. In our study, we investigated the participation of students from the University of Debrecen’s Talent Management Program (DETEP) in the Scientific Students’ Associations Conferences. The target group of our questionnaire survey consisted of students of the program who had previously participated in TDK (n=128). The results show that the number and the rate of participation in TDK is higher in faculties with more DETEP students, which may be due to the longer duration of the training. More talented students have multiple TDK participation. Respondents are more likely to engage in TDK participation consciously and are more likely to think about a research career if their reasons for TDK participation include the intention to apply for a PhD and to publish. Based on the results, the following suggestions for improvement were made: increasing the number of information materials on the TDK movement and research careers, the use of TDK promotion programs (lectures by former (O)TDK participants and successful supervisors, Peer Support Program, workshops, competence development trainings, creatives and "I was a TDK participant too" short films) and the introduction of an honorarium system.
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The key to rural development, startup - a new and innovative environmental solutions business search engine
135-142Views:267In the 21st century is a difficult task that just completed a tertiary education institution whether it can be college or university. The theoretical part of the school to learn their profession, but it is possible that the future work over the years to acquire the practice. Environmental and agricultural development specialists’ undoubtedly great expertise, which is great emphasis on research, and the resulting innovation that is present several areas. With the new technologies work more effective, energy efficient and become more conscious. By a recent graduate professionals startup business can achieve even greater success, not only in his country but also abroad supports not only the Hungarian economy by this, but also enhances the reputation of the country. Institution of higher education in the region Szolnok completed by 100 persons completed a quantitative research, which is very interesting information can be obtained.
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Facilitate for Talented Students in Higher Educai on by Counceling Psychology Methodology
40-54Views:250Personality development and learning support are the fi elds of the psychological counselling, which can help to every student in the higher educai on, and are pari cularly important for the talented young people. The unfolding of the genius means the complex development of the personality, the explorai on and the conscious and direci onal development of the strengths and weaknesses. This is not a trouble free process and it is also not a simply task to take on the
external viewer posii on. The counsellor can help to the students and can produce the chance for the development to the genius young people with the method of the personality development and the learning support. -
Erasmus+ student flow analysis with the gravity model
Views:298This study aims to examine Erasmus student flows between the 33 Erasmus+ programme countries using a gravity model. The regression analysis quantifies the impact of the factors influencing decisions on the country choice in 2018. The results suggest that the costs embodied by geographical distance and cultural differences significantly diminish the intensity of bilateral student mobility. The research also shows that students prefer to choose a country with reputable, high-quality universities, while tourist attractions do not increase the attractiveness of the host country.
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Pedagogical Implications of Teaching English for Science and Technology
164-171Views:288Teaching English for Specific Purposes (ESP) has traditionally been context-driven, focusing on the special field in which the language is expected to be used; needs-responsive, trying to define language learners’ needs and adapt teaching practices to these needs; and finally learner-centred, in a sense that teaching
processes and learners activities have been highly influenced by the desired learning outcomes. However, due to recent global changes the conventional ways of teaching have been challenged. The paper lists some of the most intriguing pedagogical challenges for ESP practitioners and also recommends
possible solutions to meet them, partly from overviewing related academic literature, partly from successful practical implementations. Pedagogical issues raised by the internationalisation of higher education are also investigated by the author and some preliminary results of empirical research about learning styles are presented. -
The Current State of the Educational Service Market in Ukraine
72-74Views:226The level of educai onal service development is the precursor of economic status and social well-being of society. The issue of improving the system of teri ary educai on in Ukraine and the quality of vocai onal training poses an important socioeconomic problem, the solui on of which is possible on condii on of complying with the socioeconomic requirements of market economy.
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Doctor-patient and health team communication in the Visegrad countries – narrative review
45-56Views:455The study aimed to explore and compare preferences for doctor-patient communication and communication within healthcare teams in the Visegrad countries (Poland, the Czech Republic, Slovakia, and Hungary) through a general literature review. While each of these countries has independent studies on these topics, a comparative analysis using a single validated questionnaire was conducted by Bányai et al. (2021). Their research showed that factors like gender, age, education, and poor health status influence how patients perceive the quality of communication with doctors in all four countries. The study also found that communication within healthcare teams faces challenges due to personal, referral, and system-related barriers. Improving communication skills is crucial in preventing burnout and depersonalization among healthcare workers, and a well-designed communication training process can foster positive attitudes, particularly among specialist nurses. Independent researches from the four countries shows that patients value clear, accurate information about their illness, treatment options, and the effectiveness of care. Patient satisfaction was higher when they received good treatment along with straightforward information about their condition and clear explanations for their relatives. However, the communication skills of healthcare staff were seen as a weakness, and such skills were often not part of their training. To create a more patient-centered healthcare system, effective human resources programs need to be developed, and further research in health communication is necessary. The study suggests using the PPOS (Patient-Practitioner Orientation Scale) questionnaire to assess and compare healthcare professionals' attitudes towards communication across different levels of healthcare in these countries.
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SWOT analysis on management information system of University of Debrecen
55-60Views:535In 2009, an SAP-based management information system (MIS) has been implemented at University of Debrecen (UD). After the introduction of the system, in 2014, MIS Centre – the organisation responsible for operation – has been established. The MIS of UD operates functionally, however, it has wider range of uses and the opportunities offered by the system have not yet been fully exploited. In our paper, SWOT analysis was used to present the currently unused functions of MIS and based on the results, we propose suggestion for development.