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• Doctor-patient and health team communication in the Visegrad countries – narrative review

  45-56

  Éva Julianna Pozsgai

  Klára Bíró

  Views:

  311

  The study aimed to explore and compare preferences for doctor-patient communication and communication within healthcare teams in the Visegrad countries (Poland, the Czech Republic, Slovakia, and Hungary) through a general literature review. While each of these countries has independent studies on these topics, a comparative analysis using a single validated questionnaire was conducted by Bányai et al. (2021). Their research showed that factors like gender, age, education, and poor health status influence how patients perceive the quality of communication with doctors in all four countries. The study also found that communication within healthcare teams faces challenges due to personal, referral, and system-related barriers. Improving communication skills is crucial in preventing burnout and depersonalization among healthcare workers, and a well-designed communication training process can foster positive attitudes, particularly among specialist nurses. Independent researches from the four countries shows that patients value clear, accurate information about their illness, treatment options, and the effectiveness of care. Patient satisfaction was higher when they received good treatment along with straightforward information about their condition and clear explanations for their relatives. However, the communication skills of healthcare staff were seen as a weakness, and such skills were often not part of their training. To create a more patient-centered healthcare system, effective human resources programs need to be developed, and further research in health communication is necessary. The study suggests using the PPOS (Patient-Practitioner Orientation Scale) questionnaire to assess and compare healthcare professionals' attitudes towards communication across different levels of healthcare in these countries.

• Communication Strategy Use in English Conversational Discourse

  61-67

  Zsuzsanna Tóthné Herbst

  Views:

  234

  The ultimate goal of language learners is to communicate efficiently and fluently in the given second language, which is hard work to reach. They are learning the language for long years, and it may happen that theoretically they are familiar with all the grammar intricacies, but practically they are not able to ask for even a glass of water in real situations. The question is whether the use of communication strategies could help to cope with the difficulties by their direct teaching. A few years ago I conducted a research to find out what kind of interactive strategies the learners are using and to provide a full list of them. The publications at that time did not deal with strategies specifically in the teaching material. I used my own list. The latest books, however, put a stress on useful phrases. So the question is whether the fact that they draw attention to strategies in separate sections, will bring significant changes in the learners’  communication.

• Investigation of consumer behavior in social media in the handball

  55-65

  Ákos Pethő

  Christa Sára Pfau

  Views:

  372

  Social media exploded onto the scene roughly two decades ago, revolutionising the way we think about marketing communication and the way we think about information delivery. It has opened doors that were unprecedented. It can also be profitable for sports companies if they can deliver effective marketing communications to their existing and potential customers. To be effective in this environment, it is important to analyse consumer behaviour to identify the real needs of users and to meet those needs. We used an online questionnaire to assess the consumer needs of our respondents and the social media market from a marketing perspective. We conducted a handball specific research, excluding individuals who do not follow handball at any level from the study sample. We also looked at age differences, and device usage. Given our results, it can be stated that thorough market research is important for effective marketing communication by a handball club on different social media platforms.

• Is loyalty measurable? The importance and effective assessment of customer satisfaction

  45-57

  Barbara Zsófia Stefán

  Views:

  39

   Customer satisfaction is one of the key factors of corporate competitiveness and long-term business success in the 21st century. The rapid advancement of digitalization and the increasing expectations of consumers further emphasize the need to measure and improve satisfaction. The aim of this research is to examine which factors influence customer satisfaction in the case of a specific company, and how discrepancies between service quality and customer expectations can be identified. The study focuses on the gap between perceived service quality and customer perception, for which the GAP model and the SERVQUAL scale provided the theoretical and methodological framework. The research is based on both secondary and primary data collection; the primary research was conducted using a questionnaire, measuring customer perceptions across five key dimensions: reliability, responsiveness, assurance, empathy, and tangible elements. The results indicate that the company has a fundamentally strong customer satisfaction base, particularly in terms of employee expertise and the quality of communication. However, areas for improvement were identified regarding the accuracy of information provision and customer communication, which are also relevant from the perspective of service gaps. The study highlights that properly applied measurement models not only enable the assessment of satisfaction levels but also serve as effective tools for the targeted improvement of service quality.

• The Effective Methods of Communication and Dissemination on the Basis of the Experience of the Project

  120-123

  Éva Pólya

  Views:

  145

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• The Development of Business in Various Regions with the Use of Marketing Tools

  63-70

  Anna Látečková

  Petra Šalagová

  Zuzana Bigasová

  Views:

  185

  In present day Slovakia, a huge emphasis is put on the development of business in individual regions, by which employment and economic expansion is guaranteed. One of the methods how businessmen from stagnant regions can improve their economics is marketing and the appropriate use of marketing tools. In the given paper we present possibilities for development and improvement businesses in less developed regions by the means of marketing activities. The research was realised in chosen enterprises from the field of gastronomy and it concentrated on the use of marketing tools. In the end we propose the results of the research, suggestions and references out of which we consider the effective use of marketing tools to be the most important, especially marketing communication and also information-communication technologies that should be used more by managers.