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  • Strategic planning in agribusiness
    23-27
    Views:
    234

    Agricultural businesses operate in a complex and dynamic environment, with many challenges and opportunities. It is therefore essential for these businesses to have a strategic plan. It is a critical process that helps businesses navigate in a complex and uncertain environment and achieve long-term goals and objectives. In this article, we have conducted a bibliometric analysis of academic journals to investigate the extent to which strategic planning is a researched topic in agribusiness enterprises. We found that there is no concentrated research, with only three keywords appearing in the literature with at least five repetitions. Even of the two repetitions, only 22 were found. The clustering of keywords helps to identify research directions. The results of a survey of 134 enterprises were then presented. The majority of enterprises do not have a long-term plan or even a written vision. We found that SWOT analysis is still the most common planning method among the companies surveyed. It was also found that there is no difference between industries in this respect. Significant differences were only found in relation to company size, with all large companies having a strategic plan and the vast majority of SMEs not. Only 17 out of 132 firms have a plan longer than three years, and 32 do not have any plan at all. Strategic planning can help to address many of the challenges in the agribusiness area, and it is therefore proposed to improve the proportion of firms planning through knowledge transfer.

  • Changes in Managerial Functions in Agriculture
    64-71
    Views:
    95

    Managerial activity is a process constituted by well separable functions, tasks. The functions and the content of managerial activity are influenced by several factors.
    This multi-sided affectedness focused our attention on the analysis of management tasks. We aimed to formulate responses for the questions how and to what extent the activities and tasks of organizations define the tasks and functions at the given organization. On the basis of interview surveys, we analyzed the following managerial tasks: functions concerning information, communication, planning, decision-making, organization, control. The interviewed had to rank the factors influencing management tasks on a scale ranging from one to five. On the basis of the activities and tasks of organizations, we defined three types. The scope of this study does not allow us to publish all the results related to the above-mentioned managerial functions, so we can only present some, which are of interest.
    Our findings suggest that the realization of certain management functions is influenced by several factors. Without striving for completeness, we could only evaluate 9-11 factors per function. The evaluation of information sources is considerably differentiated in terms of the activities, tasks of organizations. In the assessment of plans, the potentials for realization and repetition were judged differently, whereas non-organization changes and individual planning similarly. The findings of impact factors in decision making are largely different, as well in terms of organizational activities, but all the interviewed ranked the interests of the organization high. Analysis on control indicated that managers attributed higher importance to issues of content than to methodological ones.
    Our investigations follow Fayol’s classical groups based on managerial tasks. We studied the following five tasks in the process of management: information tasks, planning, decision-making, instructions and control. We performed our studies with the inclusion of agricultural organization managers, with questionnaire surveys. The interviewed were asked to qualify the impact factors on the five investigated management tasks on a scale ranging from 1-5. We identified the following company groups: small company, medium company and large company.
    We performed our analysis on the basis of company sizes as well, seeking to formulate responses on how size influences the qualification of the investigated factors.
    Our findings suggest that the interviewed company managers attribute higher than average roles to the tasks of the management process. The qualification, ranking of management tasks are considerably influenced by company sizes. Relationships and venues are important in the implementation of information tasks, whereas the viability of plans is essential in the process of planning. Usefulness and company interests are highlighted in decision-making. In the case of instructions and decision-making, we stressed the significance of content elements as opposed to formal ones.

  • Thinning and final cutting control in black locust (Robinia pseudoacacia L.) stands: a methodological approach – Short communication
    43-46
    Views:
    8

    Planning, implementing and inspecting forestry operations require more extent application of certain assessment methods. These methods may need to be improved and, in some cases, their simplification is necessary in order to ease their usage in practice. Knowledge and application of auxiliary tables and functions, data on volume and methods to estimate yields are needed for the planning of any kind of forestry operations, depending on the level of planning. The main purpose of this paper is to propose relatively rapid and simple methods to estimate the volume at thinning and final cutting, and the gross above ground volume at the harvest of black locust (Robinia pseudoacacia L.) stands, as well as to introduce tending operation models tailored for black locust. All these measures could be beneficial to forest authorities and foresters who are responsible for planning and production.

  • The significance of local meteorological stations in research planning
    87-91
    Views:
    242

    The goal of research planning is to optimize human and material resources while maximizing efficiency. If there are databases that can be used as a substitute for own data collection, effective research can be facilitated by reallocating resources. In the case of environmental studies, the knowledge of the climatic conditions of the study period is known to be a key factor in research planning process.

     In the present study, the data of our meteorological station in our research area (known as “Szamárháti Tanya”, Kesznyéten, Hungary) was compared with the measurements of meteorological stations operated by the competent water authority. Stations were taken into the study within a 10 and 20 km radius over a period of 21 months, to determine which provided more relevant data from the area.

    During the evaluation of results, the relationship between the local and regional weather stations were determined, and deductions were made from the obtained results to support the decision which of the targeted investigations could be of greater benefit. 

  • Procurement as enterprise function at vegetable and fruit processing companies
    228-235
    Views:
    85

    The first main element of the supply chain is procurement; which has a great influence on the quality of products and services. The most important role of the procurement is the purchase of inputs which are necessary for the operation of companies. This includes procurement planning and the development of procurement strategy, so procurement is a process that is even more than simply buying raw materials. The functions of procurement are the selection of suitable suppliers, contracting, controlling and improvement of suppliers, and coordination of activities with other parts of the company.
    Planning of procurement, strategy formulation, supplier selection and evaluation, monitoring of the procurement process, and modification of original plan are important tasks of entrepreneurial procurement. The importance of procurement in a business organization is reflected by its position in the hierarchy of the firm. There are subjective and objective methods to select suppliers accomplishing their tasks on time and with good quality. Efficient purchasing management activity contributes to an increased competitiveness of the enterprise. The aim of this publication is to describe the procurement activities, to examine supplier selection and evaluation methods, to determine the position of procurement in the organization, and to prove the strategic importance of procurement.

  • Ecological Factors in Settlement Marketing Projection for Balmazujvaros
    9-14
    Views:
    109

    Marketing is a crucial tool for regional and local governments, and should be better employed before Hungary joins the European Union.
    In my article I refer to the five-step process of environmental and situational analyses indispensable for a strategic plan, which serves as the basis for a marketing concept for a settlement. Furthermore, I present the necessity of the macro, mezo and local levels of environmental analyses. This part of my article is aimed at clarifying the notion of ecological marketing. My objective is to discuss its relation to settlement marketing.
    The second part of my article investigated the emergence of ecological factors in settlement marketing, in its process, using the example of Balmazújváros. I presented the correlation between Balmazújváros and Hortobágy National Park, from which I investigated primarily important areas focusing on the protection and development of natural values.
    In the course of strategic planning and the everyday operation of the town, ecological aspects have to be highlighted, and this process needs the development of the appropriate system of institutions and relationships. Now we can only see certain elements of environmental protection in the strategic settlement planning of Balmazújváros, and we seek to further enhance this process in the future.

  • Effect of facility location on haulage efficiency
    204-209
    Views:
    91

    In the 21st century, every economic sector must use the chances of evolution, technical and technological acquisitions, due to the level of competitiveness on the market. Such a sector as agriculture, where technology and the ideology of production are changing and adapting very slow to global expectations, by taking maximum advantage of opportunities, is a more central question. The greatest problems of Hungarian agriculture’s competitiveness are that this sector is very weak in capital and production costs make producers uncompetitive on the market. We can remedy this situation by using sources logically, purposefully and system approached. Logistics can provide the most useful assistance in such efforts.
    In agricultural logistics, there is a great deal of uncovered territory. The aim is to transplant methods that are working correctly in other sectors into the agricultural sector, while maintaining development. One of the most important areas is transport logistics and material movement. Methods of analyzing and planning transportation and material movement found in professional literature do not take into account the specific needs of agricultural production. My aim is to examine the effect of facility location in the running of an enterprise. Through the results, I make suggestions for modifying the currently used logistic method and suggest further methods of examination. The effect of agro-specific needs must be examined in carrying out innovations and making logistical planning methods reliable.

  • The possibilities of biomass utilization in the field of spatial development
    59-63
    Views:
    96

    By joining the European Union, Hungary made a commitment to increasingly utilize renewable energy sources. Keeping in view the agricultural circumstances of Hungary, we can state that biomass utilization has, overall, the greatest range of possibilities to use its products as ‘energy sources’. Biomass raw materials are useful in meeting emission control regulations for environment protection and to reduce climate change. The role of biomass production in spatial and rural development and in rural employment, and also in the decrease of Hungary’s energy dependence, supports development in biomass energy use. My aim in studying biomass utilization is the creation of a micro-regional level, decentralised, agro-energetic system-model for the use of plant and animal biomass for energy purposes, whether naturally or by anthropogenic activity, on agro- and sylvicultural areas, and on animal breeding farms. This model simulation method serves as a planning base for policy-makers during the spatial planning processes. The examination is presently in the stage of data collection. The collection of the basic data of the examination area and the purchase of the necessary equipment, materials and maps has already started. Contact has been made with local stakeholders, municipalities, municipality associations and micro-region managers.

  • Landscape tools to support the educational use of school grounds
    63-72
    Views:
    51

    Recent years have seen an increasing emphasis on child-friendly concepts in landscape architecture and urban planning, as well as a growing emphasis on school grounds and environmental education, both in terms of pedagogy and landscape design. School grounds provide places for active engagement with the environment, for experiencing what is taught in class, and, are therefore of particular importance for education and for building children's connection with nature. The aim of this research is to develop a set of landscape architecture tools that can be used to promote child-friendly and education-centered design of school grounds. The research collects and organises the different school ground features, drawing on literature research, and the analysis of the Framework Curriculum. The toolkit presented in this paper lists and evaluates each feature according to its function, its relevance to school subjects and the specific knowledge or skills it can help to acquire, its space requirements and feasibility. To conclude, school grounds offer opportunities for teaching almost any subject and can therefore be linked to educational activities in multiple ways. The results of this research are to be developed into design guidelines in order to be used by designers and teachers alike, to help develop school grounds contributing to the well-being and environmental awareness of new generations.

  • Cultural landscape on the border: érmellék
    197-200
    Views:
    117

    Cultural landscapes are haunting topic of the european spatial development. Cultural landscapes as cultural heritage determine the local and regional identity. The study shows the role and the significance of the cultural landscape by the help of UNESCO World Heritage Convention, the European Spatial Development Perspective and the European Landscape Convention. The article speaks about how can we maintain and develop cross border landscapes and cultural landscapes and through introducing Érmellék it would like to draw attention to the fact that landscape level planning and development of common landscape politics are one of the main interests of Hungary. That kind of politics play an important role not only in maintaining landscapes but in the regional economic development.

  • Research of the interrelations between actors and strategic goals in decision making
    71-75
    Views:
    86

    management, although there are many chiseled methodologies plenty of professional literature. 
    The problem is more complex in strategic planning of regional communities – societies – of different range. These societies are very diverse, and accordingly the strategic goal setting can, and has to be very different than the strategic goal setting of enterprises.
    The group of methods for morphologic and structural analysis and the computer based MACTOR program could be used.
    The output data are presented in a large number of matrixes, vectors, graphs and histogram’s, which describe very fair the possible scenarios for preparation and decision making about
    strategic plans.

  • Energy forests or vineyards?
    237-240
    Views:
    84

    This paper primarily aims at giving an introduction to an alternative opportunity for vineyards owners many of whom have come to a
    decision about elimination of their vineyards. The paper is focusing on the Mátra wine-region as a study area, which is the largest mountain
    wine region in Hungary where more than one third of supported clearing of vineyards have been implemented in the last few years. The
    abandoning of vineyards is explicable in more than one way such as very small average size of land or the increasing mean age of owners
    etc. The fundamental reason is the chronic doubtfulness of the grape and wine market and the low level of overall profitability of production.
    Grape production has a long tradition in this region, thus the disappearance of vineyards caused serious problems in land use through the
    absolute lack of plans for the future. The popularity of biomass production in the press and the biofuel resultant from vine stocks raise
    interest for short rotation forestry within a group of farmers. Short rotation forestry offers a new chance for some farmers to cut oneself adrift
    from the harmful effects of the market of agricultural products.

  • Vegetable production based on waste heat in closed greenhouses considering economic usage and competitiveness of the European Union
    41-44
    Views:
    131

    The study investigates two professional fields; the questions of vegetable production in greenhouses, the necessary steam supply and heat regulations. The actuality of this investigation is provided by the planning of a combined cycle power plant of 2400 MW in Hungary. According to the plans the steam developing by generating electricity in the power plant can be used to intensify the vegetable production. In my current study I present the experiences and results gathered as member of the research and development team led by Mr. Dr. Sinórós-Szabó.

  • Virtual Appliances for geospatial data management and processing in the Integrated Land Management System (ILMS)
    59-62
    Views:
    114

    Virtualization is increasingly taking on a key role in various system architectures which follow new platform concepts like Software as a Service (SaaS). This trend addresses more instant and short-term environments and comes with new methods and strategies for the distribution of mainly complex application stacks not only in large IT infrastructures. The paper presents how a so called Virtual Appliance can be set up in order to operate in virtual server environments using hypervisor software like Oracle Virtual-Box. Using the example of two server-side components within the Integrated Land Management System (ILMS), it will be shown that the use of state-of-the-art methods, standardized tools and interfaces on servers enables different aspects of environmental system management, analysis and planning.

  • Efficiency evaluation of service marketing at a Hungarian telecommunication company
    41-47
    Views:
    146

    The article discusses the marketing effectivity of a communication service at a Hungarian telecommunication company. The main target is to establish economic effectivity of the enchanced promotion of the service. The basic metholodogy was the comparison of a new marketing plan and real figures of the planned period. The results of 2005 and 2006 show a very
    positive financial effectivity of the surplus communication. Based on the results a further promotion is suggested.

  • Angle-count sampling method for estimating forest stand volume – a practical approach
    99-102
    Views:
    200

    Point sampling, which is also known as angle-count sampling (ACS), can be considered an efficient way of estimating the basal area and volume of forest stands. It is possible to use it in forest management: providing more accurate estimates (precision <10%) of  site and stand characteristics needed for management planning. 20 black locust (Robinina pseudoacacia L.) stands were selected at final cutting age to determine the regeneration criteria based on their total volume. It was verified that at P=5% there was no difference between the main volume values of stands indicated in the relevant forest plans as well as calculated by the ACS method.

     

  • Examination of the current and idel organisational culture and leadership elements at the municipalities of the North Great Plain region
    117-125
    Views:
    179

    The connection between organizational culture and leadership has been examined by several researchers (Schein, Schmircik, Bass) and it is proven that there is a link between them. The leader shapes the organizational culture and at the same time the organizational culture shapes the leader too. The middle managers of local governments place the major emphasis on the dimension of goal orientation for the future. From the leadership perspective they find charismatic, goal and team oriented leadership necessary for the future.

    The local governments have to answer the challenges of the rapidly changing environment. Quick responses and adjustments are only possible if the leader possesses a clear future vision and not only sets short-term goals but plans for the future and estimates the necessities on the long run. It is important to have a leadership with utmost dedication to the organization and to the objectives of the organization. The leaders must raise the interests of the employees, involve them in the process of setting goals and in finding ways to meet those goals, and that the employees should no longer strive to realize their own personal ambitions but focus on the common objectives. This brought transformational leadership to light.

    The leader establishes and shapes the organizational culture but the individuals and teams working for the organization have impact on the organizational culture as well. This becomes apparent in the organizational culture as middle managers would place the major emphasis on performance orientation. Performance orientation is a dominant motivation based on excellence, hard work, pre-calculated risk, fore planning, goal orientation and regular feedback, which shapes the leadership too, as the leader has to change as well, in order to run the organization.

    Scheins’ standpoint reflects the best the relationship between the organizational culture and the leadership. Schein claims that organizational culture and leadership are interwoven phenomena, as the leader shapes the culture but after a while the organizational culture itself shapes the leader too.

  • Surveys of residents’ attitudes to tourism development
    220-227
    Views:
    141

    Tourism has an important role in the various development plans and strategies around the world. It has also become an important component of rural development programs, as rural communities experiencing serious economic downturns often consider tourism to be a possible way of development. The expected positive economic and social impacts may not occur and negative tendencies are reinforced if communities do not support or even oppose tourism development. For this reason, it is highly important for planners and decision-makers to understand how the public perceives the tourism industry.
    In the international literature there is a growing number of studies about residents’ attitudes toward tourism development. In the present study I review the social and economic factors that influence the attitudes of residents and communities, as well as demonstrate the typologies that were created on the basis of the results. Finally, I summarize the theoretical models that are used to interpret the results of the investigations.

  • Land use changes in suburban areas – case study of Lublin
    43-46
    Views:
    110

    The main reason to analyzing the space structure in the Lublin area is to determine the direction and pace of suburbanization in municipalities adjacent to Lublin, distinction factors and motives of population movements to the suburbs, complain rural-urban interaction and multifunctionality of land use. Housing development over the years was accompanied by confusion in planning documents and the law. Changes in regulations on land use in 1994 and 2003 in Poland additionally deepened the negative situation. Local authorities failed to control the spontaneous process of suburbanization, which adversely affected not only the spatial structure of municipalities, but also on local relationship, landscape, land use and the former urban systems. The result are long-term problems associated with incompatibility rural areas to support a growing number of residents, such as failure of the social and technical infrastructure.

  • The Role of the 4M-ECO Agrieconomical Modell in the Crop Cultivation
    170-173
    Views:
    113

    Today, c for agricultural use are of ever increasing significance. These provide an opportunity for more accurate planning, and favourably influence the efficiency and economic performance of given enterprise. The relevant literature divides models according to various criteria. The most common is the division between optimising and non-optimising models. Non-optimising models generally endeavour to make the best use of technological lines, machine capacity, while optimising models are used to optimise revenue returns from sales or, occasionally, production costs. In our case, revenue and returns from sales were optimised. The models examined consist of several modules. Which include the following: plant cultivation modules, evaluations (assessment of situation, conception plan, complex corporate evaluation), supplementary sheets (sheets and charts for ancillary plant production, general costs of operation, summary and crops structure optimisation). With the help of the model, annual a particular can be made for an optimal crop structure the resources of the enterprise. This it becomes possible to define the largest net revenue on a corporate level.

  • Significance of risk assessment metric in audit of financial statements and reports
    215-225
    Views:
    104

    Management and decision-support of today’s businesses require design and application of management reports based and high-end controlling systems. One of the main source of information for controlling systems is financial accounting that should be designed to support planning, controlling and monitoring systems. Financial and accounting information is essential for decision making support of organizations. Therefore
    eligible assurance is needed that these information are true and fair. Internal and external financial audits as assurance qualifiers are linking to the controlling systems through assurance. Weaknesses of and threats to controlling systems shall be recovered and communicated to the management during qualifying process. Recovering of threats should be based on risk analysis, assessment. In this study I would like to present some methods and tools of risk assessment of financial reports, statements and a way on they can be further developed.

  • Food problem and its solution
    19-23
    Views:
    130
    The Globalization processes substantially changed relations between countries. One of main factors of these processes is forming in ХХ century of Worldwide auction organization, which activity provided with swift growth of volumes in trade of food commodities. Thus, the solution for global food problem was found. At the end of the second half of ХХ century the production volumes of agrarian goods in countries with a different level of economic development grew considerably. However, a food crisis 2007–2008 led to the necessity to define factors, which would allow to grow production, converting an agrarian sector into sustainable growing industry, passing ahead the increase of quantity of population.
  • Application of mycorrhizae and rhizobacteria inoculations in the cultivation of processing tomato under water shortage
    111-118
    Views:
    123

    The effect of mycorrhizal fungi and plant growth promoting rhizobacteria on some physiological properties, yield and soluble solid content (Brix) of ‘Uno Rosso’ F1 processing tomato was studied under water scarcity. Inoculation was performed with mycorrhizal fungi (M) and rhizobacteria preparation (PH) at sowing (M1, PH1) and sowing + planting (M2, PH2). The treated and untreated plants were grown with regular irrigation (RI = ET100%), with deficit irrigation (DI = ET50%) and without irrigation (I0). In drought, the canopy temperature of plants inoculated with arbuscular mycorrhizal fungi (M1, M2) decreased significantly, however, the decrease was small in those treated with the bacterium (PH1, PH2), while the SPAD value of the leaves of plants treated only with Phylazonit increased significantly. On two occasions, inoculations (M2, PH2) significantly increased the total yield and marketable yield, however, under water deficiency, a higher rate of green yield was detected than untreated plants. In dry year using deficit irrigation, the one-time inoculation (M1, PH1) provided a more favorable Brix value, while the double treatments reduced the Brix. In moderate water scarcity, the use of mycorrhizal inoculation (M2) is preferable, while under weak water stress, the use of rhizobacteria inoculation (PH2) is more favorable.

  • Opportunities of delineating inland waters and soil moisture with remote sensed data
    95-98
    Views:
    130

    The methodology for delineating water bodies on multispectral remote sensing imagery was examined and evaluated. A supervised approach is tested with the aim to accurately detect inland water, moisturised soil surface and swampy patches on the Landsat TM 7 scene. The goal of this research is to investigate whether the application of remote sensing image interpretation could further refine the possibilities of future soil conductivity measurement research. The methodologies used were the application of supervised classification algorithms based on the training data collected in the area. The achieved overall classification accuracy value of 83.0795% suggests that the methodology could be used as a successful strategy to incorporate remote sensing data interpretation into soil conductivity measurement planning and application. The main conclusion that can be drawn is that processing of multispectral data with further refinement of the presented methodologies can led to very useful outcomes for environmental measurements.

  • The Assessment of Sustainable Tourism
    414-421
    Views:
    157

    Tourism as one of the most significant sectors of the world economy plays an important role in achieving the goals of sustainable development. The fundamental conditions of sustainable development are the proper management of the environmental, social and economic impacts, as well as the well-established planning based on a detailed analysis. Measuring the changes and evaluating the results are tasks carried out by governmental and professional organizations. The first step of the assessment is defining the concept of sustainable tourism. Indicators are the most widely used set of tools for the assessment. Several international organizations have focused on elaborating the most suitable indicators for sustainable tourism development and formulating assessment models based on indicators since the beginning of the 1990s. Neither a generally accepted set of indicators nor a universally applicable assessment method has been put together until now. In the present study a few definitions of sustainable tourism are reviewed, criteria for indicator selection are listed, followed by the presentation of a sustainable tourism model. Finally a recently published assessment procedure based on the Bellagio Principles is summarized.