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  • Strategic planning in agribusiness
    23-27
    Views:
    129

    Agricultural businesses operate in a complex and dynamic environment, with many challenges and opportunities. It is therefore essential for these businesses to have a strategic plan. It is a critical process that helps businesses navigate in a complex and uncertain environment and achieve long-term goals and objectives. In this article, we have conducted a bibliometric analysis of academic journals to investigate the extent to which strategic planning is a researched topic in agribusiness enterprises. We found that there is no concentrated research, with only three keywords appearing in the literature with at least five repetitions. Even of the two repetitions, only 22 were found. The clustering of keywords helps to identify research directions. The results of a survey of 134 enterprises were then presented. The majority of enterprises do not have a long-term plan or even a written vision. We found that SWOT analysis is still the most common planning method among the companies surveyed. It was also found that there is no difference between industries in this respect. Significant differences were only found in relation to company size, with all large companies having a strategic plan and the vast majority of SMEs not. Only 17 out of 132 firms have a plan longer than three years, and 32 do not have any plan at all. Strategic planning can help to address many of the challenges in the agribusiness area, and it is therefore proposed to improve the proportion of firms planning through knowledge transfer.

  • Changes in Managerial Functions in Agriculture
    64-71
    Views:
    72

    Managerial activity is a process constituted by well separable functions, tasks. The functions and the content of managerial activity are influenced by several factors.
    This multi-sided affectedness focused our attention on the analysis of management tasks. We aimed to formulate responses for the questions how and to what extent the activities and tasks of organizations define the tasks and functions at the given organization. On the basis of interview surveys, we analyzed the following managerial tasks: functions concerning information, communication, planning, decision-making, organization, control. The interviewed had to rank the factors influencing management tasks on a scale ranging from one to five. On the basis of the activities and tasks of organizations, we defined three types. The scope of this study does not allow us to publish all the results related to the above-mentioned managerial functions, so we can only present some, which are of interest.
    Our findings suggest that the realization of certain management functions is influenced by several factors. Without striving for completeness, we could only evaluate 9-11 factors per function. The evaluation of information sources is considerably differentiated in terms of the activities, tasks of organizations. In the assessment of plans, the potentials for realization and repetition were judged differently, whereas non-organization changes and individual planning similarly. The findings of impact factors in decision making are largely different, as well in terms of organizational activities, but all the interviewed ranked the interests of the organization high. Analysis on control indicated that managers attributed higher importance to issues of content than to methodological ones.
    Our investigations follow Fayol’s classical groups based on managerial tasks. We studied the following five tasks in the process of management: information tasks, planning, decision-making, instructions and control. We performed our studies with the inclusion of agricultural organization managers, with questionnaire surveys. The interviewed were asked to qualify the impact factors on the five investigated management tasks on a scale ranging from 1-5. We identified the following company groups: small company, medium company and large company.
    We performed our analysis on the basis of company sizes as well, seeking to formulate responses on how size influences the qualification of the investigated factors.
    Our findings suggest that the interviewed company managers attribute higher than average roles to the tasks of the management process. The qualification, ranking of management tasks are considerably influenced by company sizes. Relationships and venues are important in the implementation of information tasks, whereas the viability of plans is essential in the process of planning. Usefulness and company interests are highlighted in decision-making. In the case of instructions and decision-making, we stressed the significance of content elements as opposed to formal ones.

  • The significance of local meteorological stations in research planning
    87-91
    Views:
    186

    The goal of research planning is to optimize human and material resources while maximizing efficiency. If there are databases that can be used as a substitute for own data collection, effective research can be facilitated by reallocating resources. In the case of environmental studies, the knowledge of the climatic conditions of the study period is known to be a key factor in research planning process.

     In the present study, the data of our meteorological station in our research area (known as “Szamárháti Tanya”, Kesznyéten, Hungary) was compared with the measurements of meteorological stations operated by the competent water authority. Stations were taken into the study within a 10 and 20 km radius over a period of 21 months, to determine which provided more relevant data from the area.

    During the evaluation of results, the relationship between the local and regional weather stations were determined, and deductions were made from the obtained results to support the decision which of the targeted investigations could be of greater benefit. 

  • Procurement as enterprise function at vegetable and fruit processing companies
    228-235
    Views:
    62

    The first main element of the supply chain is procurement; which has a great influence on the quality of products and services. The most important role of the procurement is the purchase of inputs which are necessary for the operation of companies. This includes procurement planning and the development of procurement strategy, so procurement is a process that is even more than simply buying raw materials. The functions of procurement are the selection of suitable suppliers, contracting, controlling and improvement of suppliers, and coordination of activities with other parts of the company.
    Planning of procurement, strategy formulation, supplier selection and evaluation, monitoring of the procurement process, and modification of original plan are important tasks of entrepreneurial procurement. The importance of procurement in a business organization is reflected by its position in the hierarchy of the firm. There are subjective and objective methods to select suppliers accomplishing their tasks on time and with good quality. Efficient purchasing management activity contributes to an increased competitiveness of the enterprise. The aim of this publication is to describe the procurement activities, to examine supplier selection and evaluation methods, to determine the position of procurement in the organization, and to prove the strategic importance of procurement.

  • Ecological Factors in Settlement Marketing Projection for Balmazujvaros
    9-14
    Views:
    79

    Marketing is a crucial tool for regional and local governments, and should be better employed before Hungary joins the European Union.
    In my article I refer to the five-step process of environmental and situational analyses indispensable for a strategic plan, which serves as the basis for a marketing concept for a settlement. Furthermore, I present the necessity of the macro, mezo and local levels of environmental analyses. This part of my article is aimed at clarifying the notion of ecological marketing. My objective is to discuss its relation to settlement marketing.
    The second part of my article investigated the emergence of ecological factors in settlement marketing, in its process, using the example of Balmazújváros. I presented the correlation between Balmazújváros and Hortobágy National Park, from which I investigated primarily important areas focusing on the protection and development of natural values.
    In the course of strategic planning and the everyday operation of the town, ecological aspects have to be highlighted, and this process needs the development of the appropriate system of institutions and relationships. Now we can only see certain elements of environmental protection in the strategic settlement planning of Balmazújváros, and we seek to further enhance this process in the future.

  • Effect of facility location on haulage efficiency
    204-209
    Views:
    76

    In the 21st century, every economic sector must use the chances of evolution, technical and technological acquisitions, due to the level of competitiveness on the market. Such a sector as agriculture, where technology and the ideology of production are changing and adapting very slow to global expectations, by taking maximum advantage of opportunities, is a more central question. The greatest problems of Hungarian agriculture’s competitiveness are that this sector is very weak in capital and production costs make producers uncompetitive on the market. We can remedy this situation by using sources logically, purposefully and system approached. Logistics can provide the most useful assistance in such efforts.
    In agricultural logistics, there is a great deal of uncovered territory. The aim is to transplant methods that are working correctly in other sectors into the agricultural sector, while maintaining development. One of the most important areas is transport logistics and material movement. Methods of analyzing and planning transportation and material movement found in professional literature do not take into account the specific needs of agricultural production. My aim is to examine the effect of facility location in the running of an enterprise. Through the results, I make suggestions for modifying the currently used logistic method and suggest further methods of examination. The effect of agro-specific needs must be examined in carrying out innovations and making logistical planning methods reliable.

  • The possibilities of biomass utilization in the field of spatial development
    59-63
    Views:
    63

    By joining the European Union, Hungary made a commitment to increasingly utilize renewable energy sources. Keeping in view the agricultural circumstances of Hungary, we can state that biomass utilization has, overall, the greatest range of possibilities to use its products as ‘energy sources’. Biomass raw materials are useful in meeting emission control regulations for environment protection and to reduce climate change. The role of biomass production in spatial and rural development and in rural employment, and also in the decrease of Hungary’s energy dependence, supports development in biomass energy use. My aim in studying biomass utilization is the creation of a micro-regional level, decentralised, agro-energetic system-model for the use of plant and animal biomass for energy purposes, whether naturally or by anthropogenic activity, on agro- and sylvicultural areas, and on animal breeding farms. This model simulation method serves as a planning base for policy-makers during the spatial planning processes. The examination is presently in the stage of data collection. The collection of the basic data of the examination area and the purchase of the necessary equipment, materials and maps has already started. Contact has been made with local stakeholders, municipalities, municipality associations and micro-region managers.

  • Landscape tools to support the educational use of school grounds
    63-72
    Views:
    21

    Recent years have seen an increasing emphasis on child-friendly concepts in landscape architecture and urban planning, as well as a growing emphasis on school grounds and environmental education, both in terms of pedagogy and landscape design. School grounds provide places for active engagement with the environment, for experiencing what is taught in class, and, are therefore of particular importance for education and for building children's connection with nature. The aim of this research is to develop a set of landscape architecture tools that can be used to promote child-friendly and education-centered design of school grounds. The research collects and organises the different school ground features, drawing on literature research, and the analysis of the Framework Curriculum. The toolkit presented in this paper lists and evaluates each feature according to its function, its relevance to school subjects and the specific knowledge or skills it can help to acquire, its space requirements and feasibility. To conclude, school grounds offer opportunities for teaching almost any subject and can therefore be linked to educational activities in multiple ways. The results of this research are to be developed into design guidelines in order to be used by designers and teachers alike, to help develop school grounds contributing to the well-being and environmental awareness of new generations.

  • The Aalborg process and its Hungarian connections
    5-14
    Views:
    75

    The four European Conferences on Sustainable Cities and Towns gave birth to documents that are important from the point of view of local sustainability. These are, in chronological order, the Aalborg Charter – 1994 Aalborg, the Lisbon Action Plan – 1996 Lisbon, the Hannover Call – 2000 Hannover, and the Aalborg Commitments – 2004 Aalborg. Throughout the process, the emphasis gradually moved from planning to the implementation of plans.
    Today, there are more than 2000 signatories of the Aalborg
    1A tanulmány az OTKA T-046704 sz. pályázatának támogatásával készült.
    Charter. The cutting edge of the process are Italy and Spain, the municipalities of these two countries add up to 80 per cent of all signatories. In both countries, the national commitment is given, but there is not a body that could coordinate the activities related to sustainability, so local governments play the major role in it. The constitutions of these two countries also pass on some duties that are relevant from the point of view of sustainability within the competence of local governments, and allow resources to implement them. In the case of the United Kingdom, the commitment of the national government, and especially the Prime Minister, is the major factor in the movement towards local sustainability.
    The former socialist countries in Europe, as well as Hungary are relatively underdeveloped economically, so the social and environmental pillars of sustainable development are pushed into the background behind the economical pillar. As a result of the lack of national commitment, there is no guidance and there are no case studies available, so only a small part of local governments are informed of this important international movement, and so are committed to it. The lack of resources is also a problem. The consequence of all this is that there are 35 municipalities from the Eastern European countries that joined the EU in 2004, and only four from Hungary – to mention by name Aba, Kecskemét, Monor and Nagykanizsa – that signed the Aalborg Charter.

  • Azoxystrobin resistance of Botrytis cinerea Pers.:Fr. isolates
    56-63
    Views:
    92

    Fungicide resistance is one of the most important problems endangering the effectivity of practical plant protection today. The frequent and subsequent usage of specific fungicides results the emergence of resistant fungal populations. This threatens is especially high in case of Botrytis cinerea Pers.:Fr. being an endemic pathogen with frequent infection. Nowadays the main method of protection as against Botrytis cinerea is the application of chemical fungicides chemicals. Therefore, a better knowledge of local populations is necessary for the planning of the protection procedures.
    Based on the results of our examinations we may establish that the growth of the examined samples showed a significant difference under in vitro circumstances, which shows a great deal of variability of the Botrytis cinerea populations in Hungary. Twenty-five Botrytis cinerea samples from different hosts were analyzed in this study. High resistance was found towards azoxistrobin in seven cases, and low resistance in eight cases.
    It was also proved, that the B. cinerea is able to bypass the inhibition site of the azoxistrobin via the alternative oxidase. The presence of this altermative mitocondrial electrotransport route considerably reduces the effectivity of the chemical. 

  • Estabilishing Plant Production Systems by Optimising the Crop Structure
    82-84
    Views:
    61

    In our days, ecologiacal and economic models of agricultural application are of ever increasing significance. These provide an opportunity for more accurate planning, and thus can favourably influence the efficiency and the economic situation of the given enterprise. The relevant literature divides models according to various criteria. The most common is the division between optimising and non-optimising models. Non-olptimising models generally endeavour to make the best use of technological lines, of machine capacity, while optimising models are used to optimise revenues returns from sales; or occasionally, production costs. In our case revenue and returns from sales were optimised. The models examined consists of several modules. These are the following: plant cultivation modules, evaluations (assessment of situation, conception plan, complex corporate evaluation), supplementary sheets (sheets and charts for ancillary plant production, general costs of operation, summary and crops structure optimisation). With the help of the model annual plans of plant cultivation can be made an optimal crop structure may be planned with the resources of the enterprise taken into consideration, and thereby it becomes possible to define the largest net revenue on a corporate level.

  • The examination of the profit-making capacity of the wooden chip-based large-scale product path
    21-26
    Views:
    108

    Heating with wooden chips would provide a significantly cheaper energy production alternative for the local governments in heating their facilities and in district heating as well. The raw material should be available in the appropriate quality, quantity and at the right time. This type of heating requires the well-organized and joint work of the forestry, transporting, processing and receiving plants. This activity might be realized in the form of non-profit clusters. In order not to suffer any losses, the participants of the product path should carry out a very careful planning regarding the factors appearing in heating with wood but missing from gas heating. One such critical element is the transportation distance which might make the basically cost-efficient wooden chip-based heating process significantly more expensive.

    One of the main findings of my paper is that the transportation distance should be at most 23 kilometers for the wooden chips to be worth (economical) using against gas. From the viewpoint of practical use, this can be interpreted as the distance between the forestry and heatproducing units. By determining the constant and varying costs of transporting and chopping and from calculating the initial contribution, I concluded that the profit-making capacity of the product path would be sufficient for an energy-related investment. According to my calculations, by remaining within the economical transporting distance of 23 kilometers, such long-term savings might be achieved compared to gas heating which would partly cover the establishment of a biomass-based power plant or heating plant.

  • Tourism and sustainability in Hungary
    135-143
    Views:
    80

    Sustainable development is a very popular conception since many years. In practice there could be many difficulties.
    Economic, social and ecological systems are too complex to see all the consequences clearly. After all, sustainable criteria are indispensable for responsible planning.
    Tourism is one of the world’s dynamically developing economic sectors. But according to this development, we have to confront with a lot of negative effects, like air pollution, or mass. With globalization, the opportunities for tourism increase: thanks to modern transport, places which were too far to be accessible before are now able to be reached. But there are consequences to this expansion. Unfortunately, growth e.g. in air transport causes considerable environmental damage.
    In today’s fast-paced world, the sanctity of nature, a soundproof environment, clean air and rural life have become increasingly important. With the growth of demand and tourism globalized, these values can damage or disappear in a short time.  So, in tourism, it is vital to project development plans with sustainable principles.
    Just as other countries, in Hungary, the development of sustainable tourism is slowly becoming a priority. Fortunately, in plans for the next few years, there appear more concrete ideas on ways to make sustainable tourism grow.
    In my study, I assess Hungary’s position in sustainable tourism, examining how sustainable tourism indicators fit in sustainable development indicators and how can we measure aims of sustainable tourism.

  • A simplified growing model for mixed black locust (Robinia pseudoacacia L.) and poplar (Populus spp.) plantations in the Danube-Tisza Interfluve
    97-100
    Views:
    95

    This study presents a static model of mixed black locust (Robinia pseudoacacia L.) plantation stand structures for inventory stand structures between 10 and 40 years of age. Due to its local character, the model can be advantageous in planning tending operations, making structural factor predictions for the standing stock (main stand) after tending cuts, and preparing local wood production and silvicultural models. The model data presented in this paper show that poplars account for 55–62 % of the volume per hectare due to their faster growth rate in mixed black locust and poplar plantations. Maintaining the black locust part of the stand necessitates harvesting the poplars by the age of 10 at the latest.

  • Estimation of the vine-shoot yield in the Gyöngyös district
    21-26
    Views:
    107

    Every year, a significant amount of vineyard prunings is generated in Hungary. Instead of utilization them, it is burned directly on the field in spite of the limitations of legalization highly pollute the environment in recent decades. The vineyard pruning itself or with other by-products from pomology and forestry can be significant amount of fuel source. However, before the planning to utilization the essential task is to estimate the potential. This study examine that how many vineyard is generated in the micro-region of Gyöngyös in every year on appointed vineyard.

    In order to vine-branch potential calculate more accurate data was necessary so the products had to be determined for all plant. Thus, the biomass resource and the utilization become plannable. As the result of the experiment we can estimate that 1,5 t/ha vineyard pruning are generated. It means more than 9 thousand tons pruning in the micro-region of Gyöngyös. This amount can be convert into fuel source more than 150 thousand GJ heating value.

    The results evince that the vineyard pruning is important fuel source in every year in the micro-region of Gyöngyös. Further usage is suggested for other regions in other size.

  • The Importance of Environmental Research of the Great Hungarian Plain
    9-16
    Views:
    64

    The research of the Great Hungarian Plain has been going on for a long time and there are a lot of information could be used by environmental protection too. The connection between the two topics are diversified, that is why it is necessary to choose a few subject to explain. The chosen subjects are:
    The protection of the geological media cannot be solved, either practically and legally, with the protection of the separated elements of that, just if we see it as a system.
    The prevention, which is the most effective (and also the most inexpensive) way of environmental protection, can be supported by the compilation of vulnerability- and risk maps (i.e. risk of inland water, erosion vulnerability, deflation vulnerability, contamination sensibility).
    Survey on the environmental state containing indispensable geological information for the optimal land use and country planning of a region, county or settlement.
    Marking out of the possible areas for waste depositing.

  • Cultural landscape on the border: érmellék
    197-200
    Views:
    100

    Cultural landscapes are haunting topic of the european spatial development. Cultural landscapes as cultural heritage determine the local and regional identity. The study shows the role and the significance of the cultural landscape by the help of UNESCO World Heritage Convention, the European Spatial Development Perspective and the European Landscape Convention. The article speaks about how can we maintain and develop cross border landscapes and cultural landscapes and through introducing Érmellék it would like to draw attention to the fact that landscape level planning and development of common landscape politics are one of the main interests of Hungary. That kind of politics play an important role not only in maintaining landscapes but in the regional economic development.

  • Research of the interrelations between actors and strategic goals in decision making
    71-75
    Views:
    53

    management, although there are many chiseled methodologies plenty of professional literature. 
    The problem is more complex in strategic planning of regional communities – societies – of different range. These societies are very diverse, and accordingly the strategic goal setting can, and has to be very different than the strategic goal setting of enterprises.
    The group of methods for morphologic and structural analysis and the computer based MACTOR program could be used.
    The output data are presented in a large number of matrixes, vectors, graphs and histogram’s, which describe very fair the possible scenarios for preparation and decision making about
    strategic plans.

  • Energy forests or vineyards?
    237-240
    Views:
    67

    This paper primarily aims at giving an introduction to an alternative opportunity for vineyards owners many of whom have come to a
    decision about elimination of their vineyards. The paper is focusing on the Mátra wine-region as a study area, which is the largest mountain
    wine region in Hungary where more than one third of supported clearing of vineyards have been implemented in the last few years. The
    abandoning of vineyards is explicable in more than one way such as very small average size of land or the increasing mean age of owners
    etc. The fundamental reason is the chronic doubtfulness of the grape and wine market and the low level of overall profitability of production.
    Grape production has a long tradition in this region, thus the disappearance of vineyards caused serious problems in land use through the
    absolute lack of plans for the future. The popularity of biomass production in the press and the biofuel resultant from vine stocks raise
    interest for short rotation forestry within a group of farmers. Short rotation forestry offers a new chance for some farmers to cut oneself adrift
    from the harmful effects of the market of agricultural products.

  • Vegetable production based on waste heat in closed greenhouses considering economic usage and competitiveness of the European Union
    41-44
    Views:
    114

    The study investigates two professional fields; the questions of vegetable production in greenhouses, the necessary steam supply and heat regulations. The actuality of this investigation is provided by the planning of a combined cycle power plant of 2400 MW in Hungary. According to the plans the steam developing by generating electricity in the power plant can be used to intensify the vegetable production. In my current study I present the experiences and results gathered as member of the research and development team led by Mr. Dr. Sinórós-Szabó.

  • Virtual Appliances for geospatial data management and processing in the Integrated Land Management System (ILMS)
    59-62
    Views:
    94

    Virtualization is increasingly taking on a key role in various system architectures which follow new platform concepts like Software as a Service (SaaS). This trend addresses more instant and short-term environments and comes with new methods and strategies for the distribution of mainly complex application stacks not only in large IT infrastructures. The paper presents how a so called Virtual Appliance can be set up in order to operate in virtual server environments using hypervisor software like Oracle Virtual-Box. Using the example of two server-side components within the Integrated Land Management System (ILMS), it will be shown that the use of state-of-the-art methods, standardized tools and interfaces on servers enables different aspects of environmental system management, analysis and planning.

  • Efficiency evaluation of service marketing at a Hungarian telecommunication company
    41-47
    Views:
    130

    The article discusses the marketing effectivity of a communication service at a Hungarian telecommunication company. The main target is to establish economic effectivity of the enchanced promotion of the service. The basic metholodogy was the comparison of a new marketing plan and real figures of the planned period. The results of 2005 and 2006 show a very
    positive financial effectivity of the surplus communication. Based on the results a further promotion is suggested.

  • Angle-count sampling method for estimating forest stand volume – a practical approach
    99-102
    Views:
    143

    Point sampling, which is also known as angle-count sampling (ACS), can be considered an efficient way of estimating the basal area and volume of forest stands. It is possible to use it in forest management: providing more accurate estimates (precision <10%) of  site and stand characteristics needed for management planning. 20 black locust (Robinina pseudoacacia L.) stands were selected at final cutting age to determine the regeneration criteria based on their total volume. It was verified that at P=5% there was no difference between the main volume values of stands indicated in the relevant forest plans as well as calculated by the ACS method.

     

  • Examination of the current and idel organisational culture and leadership elements at the municipalities of the North Great Plain region
    117-125
    Views:
    126

    The connection between organizational culture and leadership has been examined by several researchers (Schein, Schmircik, Bass) and it is proven that there is a link between them. The leader shapes the organizational culture and at the same time the organizational culture shapes the leader too. The middle managers of local governments place the major emphasis on the dimension of goal orientation for the future. From the leadership perspective they find charismatic, goal and team oriented leadership necessary for the future.

    The local governments have to answer the challenges of the rapidly changing environment. Quick responses and adjustments are only possible if the leader possesses a clear future vision and not only sets short-term goals but plans for the future and estimates the necessities on the long run. It is important to have a leadership with utmost dedication to the organization and to the objectives of the organization. The leaders must raise the interests of the employees, involve them in the process of setting goals and in finding ways to meet those goals, and that the employees should no longer strive to realize their own personal ambitions but focus on the common objectives. This brought transformational leadership to light.

    The leader establishes and shapes the organizational culture but the individuals and teams working for the organization have impact on the organizational culture as well. This becomes apparent in the organizational culture as middle managers would place the major emphasis on performance orientation. Performance orientation is a dominant motivation based on excellence, hard work, pre-calculated risk, fore planning, goal orientation and regular feedback, which shapes the leadership too, as the leader has to change as well, in order to run the organization.

    Scheins’ standpoint reflects the best the relationship between the organizational culture and the leadership. Schein claims that organizational culture and leadership are interwoven phenomena, as the leader shapes the culture but after a while the organizational culture itself shapes the leader too.

  • Surveys of residents’ attitudes to tourism development
    220-227
    Views:
    92

    Tourism has an important role in the various development plans and strategies around the world. It has also become an important component of rural development programs, as rural communities experiencing serious economic downturns often consider tourism to be a possible way of development. The expected positive economic and social impacts may not occur and negative tendencies are reinforced if communities do not support or even oppose tourism development. For this reason, it is highly important for planners and decision-makers to understand how the public perceives the tourism industry.
    In the international literature there is a growing number of studies about residents’ attitudes toward tourism development. In the present study I review the social and economic factors that influence the attitudes of residents and communities, as well as demonstrate the typologies that were created on the basis of the results. Finally, I summarize the theoretical models that are used to interpret the results of the investigations.