Articles
Efficiency evaluation of service marketing at a Hungarian telecommunication company
Published:
2009-06-05
https://doi.org/10.34101/actaagrar/33/2850
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Kalmár, K., & Kárpáti, L. (2009). Efficiency evaluation of service marketing at a Hungarian telecommunication company. Acta Agraria Debreceniensis, 33, 41-47. https://doi.org/10.34101/actaagrar/33/2850
Abstract
The article discusses the marketing effectivity of a communication service at a Hungarian telecommunication company. The main target is to establish economic effectivity of the enchanced promotion of the service. The basic metholodogy was the comparison of a new marketing plan and real figures of the planned period. The results of 2005 and 2006 show a very
positive financial effectivity of the surplus communication. Based on the results a further promotion is suggested.