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• The Examinati on of Buying Habits in the Case of Hungarian Food Products

  24-27

  Éva Pólya

  Melinda Bata

  Views:

  123

  Hungarian customers have become more price sensiti ve and more conscious and their shopping occasions have become bett er planned as a result of the world economic depression. The freshness of the product, the price level, and the choice of goods have remained important aspects when choosing the place of shopping, but the signifi cance of special off ers and price reducti ons has increased for customers. Our research fi ndings show that one goes shopping less
  frequently than a couple of years earlier. The decrease of the frequency of shopping also means that the scope of shops visited has become wider; the customer is willing to go farther for a bargain; the convenience of shopping plays a secondary role. Because of go-around shopping customer royalty has fallen and customer spending has spread thin over shops.

• Women’s Buying Habits in the Case of Cosmeti c Products

  32-34

  Éva Pólya

  Réka Kondacs

  Views:

  89

  In our present study we wish to point out the peculiariti es of women’s cosmeti cs buying habits. In our interview examinati on we have tried to get a closer picture of the characteristi cs of women’s buying habits and their atti tudes to cosmeti cs. The topicality of our research has been supported by several phenomena. On the one hand, the most frequent associati on with women is ‘beauty’; a woman always has to be well-groomed, prett y, and beauti ful according to the expectati ons of society. On the other hand, the appreciati on of the role of the body appears as a general trend in society, which means that each product or service, which serves bodily culture and care, play a more and more important role. Many other authors (Davis-Rigaux 1974, Popcorn- Marigold 2001, Pólya 2012) have already discussed women’s cosmeti cs buying habits, fi rst of all their decision making role within the family, but because of the topicality of the theme we have considered it important to conduct further, empirical examinati on.

• The Effects of Product Placement of Commercial Television Channels on Hungarian Consumers

  32-39

  Éva Dávid

  Sándor Szűcs Róbert

  Views:

  60

  Nowadays consumers can encounter a new adverti sing practi ce. The programmes of Hungarian television channels contain an increasing number of product placements perceived by consumers. Product placement is markedly different from the classical component of marketing-mix, so the opinions on product placement vary from country to country. In our present research we have observes the effects that encourage advertisers to use product placement in their advertising activity. Our goal is to provide a short overview of the influence of product placement on the buying habits of customers.

• The Examinati on of Consumer Behaviour in the Case of Dairy Products

  35-37

  Éva Pólya

  Éva Kovács

  Views:

  67

  In our paper we aimed to examine the milk consuming habits of the Hungarian populati on. We highlight how oft en and what type of dairy products are consumed by the populati on, what are the factors that infl uence their purchasing and consuming habits.

• Examining the effectiveness of online marketing tools among anglers

  68-82

  Norbert Váradi

  Views:

  65

  The use of online marketing tools has now become essential for businesses operating in the commercial sector. In order for businesses to increase their sales volume and brand value of their company, they need a continuous online presence while keeping up with current trends. High-quality, unique content captures the attention of consumers, who later become regular followers of the business not only online, but their personal presence can also be strengthened in physical stores. Using questionnaire research, I assessed the effectiveness of online marketing tools among anglers.