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• GAMIFICATION, AS A NEW STRATEGIC TOOL FOR HR

  Tibor Czeily

  Krisztina Dajnoki

  Views:

  785

  Globalization changed employee preferences, advances in technology, changes that make organizations face new challenges. Existing human resource management systems need to be reviewed or even new ones need to be created. “My hobby is my job, my job is my hobby,” says the saying, but how is it possible to attract a potential workforce and keep it afterward? Gamification is one of the possible answers of HR to this issue. Generation X, Y, and Z employees show significant differences compared to their predecessors, therefore innovative solutions are needed to maintain a long-term, productive, and loyal working relationship and satisfaction. The aim of this study was to explore the history of the development of gamification, the increase in its popularity, and its causes. After describing the methods of gamification, it presents the field of application of gamification based on domestic and international literature. Based on the research results, it can be concluded that well-applied gaming can be an effective solution in the fields of health preservation, education, learning, motivation, business, marketing, and human resource management.

• The Comparison of Aircrafts’ Maintenance Strategies from the Viewpoint of Change Management

  228-234

  József Tóth

  Views:

  92

  A new aircraft has appeared at the flying troops of the Hungarian Defence Forces which also brought about the emergence of a new maintenance strategy. The new strategy meant a switch of the operating technology at the same time, and it also posed a set of management problems, especially in certain stages of the conversion process. The morphostatic or morphogenetic nature of the change has been brought up as a fundamental question; the successful realization of this change requires various management procedures. In the present study I make an attempt to compare the two operation strategies that are simultaneously present, from which it may emerge that what processes are affected by the changes and at what level they are affected. In my view the usefulness of the analysis lies in the fact that the efficiency of integrating a new aircraft into the system may considerably increase in the future.

• The Development of Business in Various Regions with the Use of Marketing Tools

  63-70

  Anna Látečková

  Petra Šalagová

  Zuzana Bigasová

  Views:

  103

  In present day Slovakia, a huge emphasis is put on the development of business in individual regions, by which employment and economic expansion is guaranteed. One of the methods how businessmen from stagnant regions can improve their economics is marketing and the appropriate use of marketing tools. In the given paper we present possibilities for development and improvement businesses in less developed regions by the means of marketing activities. The research was realised in chosen enterprises from the field of gastronomy and it concentrated on the use of marketing tools. In the end we propose the results of the research, suggestions and references out of which we consider the effective use of marketing tools to be the most important, especially marketing communication and also information-communication technologies that should be used more by managers.

• Methodological paradigm shift in teaching foreign languages at college

  46-50

  Szekeresné Pinczés Erzsébet

  Views:

  98

  It is not easy to bridge the gap between the labour market expectations and our students’ foreign language competence. It is a real challenge for the language teacher, and at the same time, it is a permanent motivation for innovation and perfection. I wish to present how blended learning in its broad sense has been used at English language teaching at the college. I do believe that both language learning and life-long language practice can be made more effective and more
  enjoyable by changing methodological concepts, exploiting ICT, applying tasks that enhance communicative competence.

• The comparison between the environmental performance index of the wood-gas as an alternative fuel and the life cycle assessment rate of the lpg, and gasoline-powered vehicles

  35-44

  István Bodnár

  Views:

  1017

  This paper presents the Life Cycle Assessment of the wood gas powered car. I have compared the results with the data of the gas powered cars. The wood gas powered cars will be presented from their invention up to this day. I will describe in detail the chemical composition of different types of trees, the heating value and the reaction equations of gasification. I have made a cost analysis and I have concluded that if wood gas is used as petrol, the costs can be reduced significantly.