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• Parallel Organizational and Technology Innovation: Designing Organizations following SOA Principles

  5-19

  György Bögel

  Peter Krauth

  Views:

  173

  Technology development in general and trends and developments in infocommunication technologies in particular have a direct effect on corporate organizational processes. In information system design, Service Oriented Architecture (SOA) provides a set of principles and methodologies for designing software in the form of interoperable services with defined business functionalities. These loosely coupled components can be reused for different purposes, and can be combined with services bought from outside partners and other service providers. The goal of this study is to describe how SOA principles and
  methods can be used for designing business organizations, i.e. socio-technical systems with human and machine components. Part one is a general overview of SOA as it is used in IT, part two explains how IT systems converge with corporate organizations, and part three presents a model for an organization designed and managed following SOA principles. The research project behind this article was initiated by the Hungarian Post.

  Journal of Economic Literature (JEL) classifications: L14, L22, L86, M15

• Features of Knowledge Intensive Business Services from Innovation Aspects

  147-156

  Sandor Nagy

  Views:

  146

  Based on the innovation approach to services this paper defines knowledge intensive business services and gives an overview of their features from innovation perspectives. It finds that different service activities are related to innovation systems to varying extents. Compared to other sectors, services lack stimulative institutional and other formal support systems that may act not only as knowledge centres for companies but could also contribute to both the protection and spread of innovation. In contrast with production, the absence of an efficient protection of intellectual property indicates a significant risk in the service sector, and hinders optimal knowledge transfer and results in waste and duplication in innovation efforts.

  Journal of Economic Literature (JEL) Classification: O31, O32, L84

• Examining the perception of innovative online banking services – a discrete choice experiment among university consumers

  64-91

  Vilmos Lakatos

  Views:

  306

  In our study, we examine consumer preferences for innovative online banking services among students in business and management education. To achieve our research goal, we conducted a discrete choice experiment with the target group. The alternatives of our hypothetical decision situations included in our experiment were characterized by the possibility of ATM smartphone integration, the availability of real-time banking, the availability of NFC payment, and the cost per transaction. Based on our model estimates, we found that all three examined services (ATM smartphone integration, real-time banking, NFC payment) have a positive perception among respondents, while the increase in cost has a negative effect on the respondents’ sense of utility. The results of the latent class model estimated in order to address the preference heterogeneity highlighted the existence of a consumer group with very strong preferences and thus a high willingness to pay (average HUF 70) towards the existence of the NFC service. Male students with a non-Debrecen resident in higher-level vocational training are more likely to be included in this class.

• Strategic directions of international degree mobility – examining the motivation of foreign students studying in Hungary and the factors influencing foreign studies

  3-38

  Elvira Bocskei

  Zoltan Bacs

  Barnabas Kovacs

  Tibor Tarnoczi

  Veronika Fenyves

  Views:

  358

  In the scope of our research, we examined the motivation of foreign students studying in Hungary. The objective of the applied questionnaire survey was to explore the possibilities both on the supply and demand side based on which young people who wish to study outside their home country identify Hungary as a potential destination country. In the first phase of the research, the statistical study of inward student mobility was performed. The image of Hungarian higher education is interesting also because, although the countries sending the most students are still in the neighboring countries (Slovakia, Romania, Serbia and Ukraine), there is a dynamic growth in terms of the number of students from Norway and Asian (China, Iran) and African (Nigeria) (Statistical database of the Office of Education). In the second phase of the research, the questionnaire survey was conducted seeking the answer to the following: what factors played a role in the decision of foreign students to study abroad (when did they decide to study abroad, where did they obtain information, what were the factors that influenced their choice of country and institution, etc.). How satisfied are they with the chosen training, with the organization education and what are their plans following the completion of the training? What prior information was available about training and subsistence expenses, what were the sources of funding, how did the costs of subsistence develop and what were the returns on these expenses, what was the proportion of leisure time and studying, and what were the options of spending leisure time? - How satisfied are they with institutional services (technical equipment, classroom facilities, library service, and institutional programs)? In the present article, we cover the factors influencing foreign studies considering the limitations of the scope.

  Journal of Economic Literature (JEL) codes: I2, J1

• Exploring the awareness of platform-based, demand-driven businesses in Hungary and Romania

  73-100

  Tünde Zita Kovács

  Views:

  35

  Platform-based, demand-driven business models, known as the sharing economy, emerged in the United States in 2008. Their emergence has been made possible by digital development, and their impact can be seen in both economic and social life, in the globalised nature of cooperation models. Since 2016, the European Commission has conducted three surveys on using the sharing economy in the EU Member States. Based on the 2018 survey, this study analyses Hungary's and Romania's relationship with the sharing economy. The survey results show that awareness of the SE is increasing, especially on the consumer side. However, a decreasing trend is observed on the service side. Demographic factors (age, gender, employment status) significantly influence the willingness to provide and use services. Respondents in the two countries are not homogeneous and have different perceptions of the opportunities and threats of the sharing economy.

• Examination of Management of TESCO Hungary's sustainability and community activities

  24-48

  Judit Tessényi

  Norbert Katona

  Views:

  71

  In their fifth sustainability management case study, the authors examine the focus, organizational processes, and operation of TESCO's responsibility and community activities in Hungary. On the one hand they executed analyses of publicly available company reports and internal documents, while on the other hand, they conducted semi-structured interviews with internal and external experts who play a key role in the added CSR activities. In addition to the descriptive presentation of the activities, the authors' work points out that there are many crutial organizational conditions for the effective management of organizational processes related to sustainability and communities, furthermore they highligted the possibilities and limitations of involving external parties and service providers, as well. The value of the case study is enhanced by the fact that no comprehensive case study presenting the sustainability activities of the leading domestic food retail companies has been published recently.

  Journal of Economic Literature (JEL) codes: A13, D6, F6, M14, M19, M38