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  • Towards a new national sustainable development strategy – findings of in-depth interviews
    39-46
    Views:
    104

    Hungary’s new national sustainable development strategy is expected to be drawn up by 2012 and social debate for discussion has already been under way. This document provides the basis of all other strategies, programs and plans. I prepared a survey by the method of structured in-depth interviews to explore the opinion of experts engaged in environmental issues and strategy development about sustainable development, the situation of the Hungarian strategy adopted in 2007 and applied indicators. The picture is highly diverse: there is a lack of unified viewpoint even about the concept of sustainability. However, the definition of a common, jointly adopted concept is the first stage in strategy development. Precisely formulated objectives and their related indicators are required for a strategy to fulfill its role – this is the theoretical part of strategic thinking.

  • Hungary’s employment policy from the point of view joining the European Union
    189-197
    Views:
    62

    What is a place of work? Is it a commitment to work, or continuous pressure under work, or hunting for income? This article is a brief review about the main milestones of the employment history of the European Union and Hungary. In 1989, the Social Charta about the social principles of employee was issued. In 1997 the employment policy became the part of the acquis communautaire. Finally, in 1998, the European
    Employment Strategy was developed, which contains the community employment guidelines. In the year of millennium, the new long term concept of the EU, the Lisbon Strategy was approved. In this document the EU was targeted as the most dynamic and competitive knowledge-based economy in the World till 2010. The Tens joint to the EU in 2004, and a bit later it became clear, that the EU is light-armed against some of the world economy challenges. As a consequence, many objectives of the Strategy could not be reached. Recently member states of the EU have to develop the national action plan for employment year by year. The hungarian plans were developed as well, but the wrong labour market’s parameters haven’t been changed since 2004.

  • Cohesion and competitiveness of the European Union at strategic level
    29-33
    Views:
    98

    After the relaunchment of the Lisbon strategy, the cohesion policy of the EU concentrates even stronger on the establishment of the knowledge based economy, on R&D activities and innovations. In the first chapter I demonstrate the funds division of the convergence and regional competitiveness targets in the financial perspective between 2007–2013. The first sheet shows unambiguously that the new member states from Middle-Eastern Europe and the Mediterranean countries spend their funds on convergence and cohesion issues. The situation is contrary in the highly developed Western-European countries, in the core regions, where decisive part of the funds are spent on competitiveness issues. In the second chapter of the study I present the Europe 2020 strategy of the EU, that is a crucial paradigm change in the European strategy-making. While the Lisbon strategy focused on the social cohesion of the European Union, the Europe 2020 strategy strives the fostering of the European competitiveness. In the third part of the study I make a comparison how the funds-allocation altered during the two financial perspectives.

  • Establishment the strategy of the food retail companies
    53-58
    Views:
    68

    In this article I have reviewed the SWOT analysis of the two company-group, such as the Hungarian SME and the multinational company. In this frame we have got ready the so called cross-table of the two company-group. These cross-tables have showed, which opportunities they can exploit on the base of their strengths, and which threats will be intensified by their weaknesses. On the base of these results we have found out, that the SME’s realize defensive strategy, while the multinational companies realize outbreaking strategy.

  • Regional innovation: State of the art in the Észak-alföld region
    139-143
    Views:
    81

    Innovation and innovation performance is gaining increasing importance in European policy, as the targets determined by the Lisbon priorities related to innovation seem to be still far away from the reality in some European countries and at EU level as well. Although the economic crisis determined the priorities of economic development and made it more complicated to dedicate more budget of Research and Development, one of the five ambitious objectives of the EU’s growth strategy for the coming decade: Europe 2020: A strategy for smart, sustainable and inclusive growth is still focusing on innovation. As the Lisbon Strategy determined the paths for national targets in the given areas, Europe 2020 will be adopted as well by the Member States. 
    In this context, the current work would like to give a short overview how Lisbon Strategy effected the national and regional innovation system in Hungary and will analyze its impact on Észak-Alföld’s region Research, Development and Innovation performance in the recent years and the transition of regional innovation governance system.

  • The ain impacts of the Lisbon Strategy on tobacco growing
    80-87
    Views:
    65

    The Lisbon Strategy of the EU promises a more competitive Europe with more and better workplaces, in addition to sustainability.
    Tobacco production is one of the most controversial industries of the agricultural sphere in the European Union. This crop is a „leader” of the world’s economic growth, a promoter of globalisation and has been an economic channel between America and Europe for more than 500 years. It is also a motor of technical development, due to its inducing effect on profitability and work efficiency. The tax competition of the states and the increase in consumption have become such a self-inducing system in which the increase of production created an increasing number of jobs, especially in tobacco growing, where the replacement of manual labour was much slower than the increase of the demand for raw material. The fact that smoking is becoming general should be handled as a social demand, though its health risks cannot be denied. However, the extreme objection to smoking cannot be accepted, especially not when it evokes social strains and concludes that people smoke because of tobacco production, al though the real situation is the opposite: People smoke in Europe, so the tobacco should be grown here, as is in our economic interest.
    There is a contradiction between the strategic objectives and the roles of the industry which should be ceased urgently. Al thong aim is the creation of jobs, stopping tobacco growing could result in unexpected agro-social disadvantages. Rejection of the industry’s sustainability questions the realization of the keystones of the strategy. Competitiveness, sustainability and social cohesion should be implemented as a unit of the strategy also in tobacco growing.

  • Conceptions regarding sustainable agriculture – the national sustainable development strategy
    42-51
    Views:
    72

    The task of the national sustainable development strategy is to provide a long term conception for the economy and society, so that this might function and develop in harmony with the environment. Creating the conditions for sustainable agricultural production requires the elaboration and implementation of long-term programs spanning generations. The objective is to find a compromise between the conceptions appearing in the long-term and the short-term programs.
    In Hungary, several principles, conceptions and proposals have been suggested regarding sustainable agriculture. In the present study, I intend to systematize the above mentioned principles and conceptions, and compare them to the conceptions regarding agriculture in the national strategies of the EU member states. Furthermore, I examine to what extent the agricultural policy of the European Union supports the conceptions regarding agriculture in the strategies. This topic deserves special attention, as the Hungarian national sustainable development strategy is being prepared and is supposed to be finished by the end of 2005.

  • Bioreactor in the service of sustainable development
    111-118
    Views:
    126

    The control of our relationship with our environment is one of the greatest challenges of the 21st century. This has an effect on the economic and social processes and the human activities. All of these are included in a new developmental strategy: the strategy of sustainable development.
    The strategy of sustainable development prevails by the new technologies and it is realized on high-tech level as the fermentation manipulation of organic materials, biogas production and production of “green” electric current. 
    One of Europe’s largest bioreactors has been established in Nyírbátor in Hungary at first (chief executive: Mihály Petis).

  • Renewable energy strategy in Hungary
    101-104
    Views:
    131

    The price of energy determinates our daily life. It is very necessary that we make energy strategy such as effective in everyday life, furthermore appoint a predictable development path. In these energy strategies the renewable energy and the energy efficiency is highlighted. This article describes about relevant pledges from recent years and possible improvements.

  • Analyzing the Competitiveness of Balmazujvaros on the Basis of a SWOT-Analysis, Emphasizing Tourism
    262-271
    Views:
    99

    My study examined the competitiveness of Balmazujvaros, in regard to tourism. The town is situated in the Northern Great Plain region, in Hajdu-Bihar county, 22 km from Debrecen, together with Egyek, Hortobagy and Tiszacsege joined the statistical subregion of Balmazujvaros. Comparing with the neighbouring settlements, it has similar geographical features and posesses thermal water that was determined to be medicinal, which is a feature of the region. Balmazujvaros as a typical country town as it has a dominant agricultural character. It gained town status in 1989. Part of the town is situated in the National Park of Hortobagy.
    The first part of my study is to determine the number of rival settlements from the viewpoint of tourism. I will analyze the results of a questionnaire given to tourists in Balmazujvaros between June 15 August 31 2003, and introduce the primary results. The SWOT analysis will show the primary and secondary information and the examination of the results.
    If we take into account the strengths, weaknesses, opportunities and threats of this town, we can make the following conclusion: tourism is an opportunity with a well-developed infrastructure, a third sector, subsidies and improved local interest. A sound and well-defined marketing strategy is essential for Balmazujvaros, in order to overwhelm its strong rivals

  • Greenhouse gas emissions and Europe 2020 strategy
    241-244
    Views:
    58

    Common Agricultural Policy has identified three priority areas for action to protect and enhance rural heritage: (i) the preservation and development of natural farming and traditional agricultural landscapes; (ii) water management and sustainable use and (iii) dealing with climate change. Measures of Rural Development Plan in EU countries promote the development of agricultural practices for preserving the environment and safeguarding the countryside. This is achieved by targeting rural development and promoting environmental friendly, sustainable practices, like agri-environment schemes. Farmers are encouraged to continue playing a positive role in the maintenance of the countryside and the environment. Changes in total emission between 1990
    and 2007 do not show any correlation with the total GHG emission. GHG emission was reduced in Hungary, Slovakia, Lithuania, Czech Republic, Romania, Poland, Estonia and Bulgaria, where GHG efficiency is low.

  • On the Knowledge of University Students About the Strategies of National Sustainable Development
    232-240
    Views:
    87

    The definition of sustainable development has a past which spans two decades. Today it is evident that the three pillars of sustainable development – environment, economy and society – have a strong correspondence and equally effect on every people. The UN’s Environment and Development Conference in 1992 declared the requirement in the document of Objectives for the XXI. century, that governments should prepare national sustainable development strategies. The World Conference of Sustainable Development in August 2002 made a stronger decision: „the states should make immediate steps forward … defining and preparing their national sustainable development, and for the purpose to start its realization until 2005”. Most of the countries fulfilled these requirements, and the Hungarian government promises to prepare its national strategy by the end of 2004.
    The aim of my study is to survey the knowledge of university students about the above mentioned process and generally about the topic of sustainable development. The selection of the target group is justified by the importance of young intelligentsia in the future. In order to examine their knowledge, I prepared a questionnaire and from the emerging primary data, my conclusion and statements have been deducted by a processing-analysing course, on the bases of which I made my suggestions.

  • Procurement as enterprise function at vegetable and fruit processing companies
    228-235
    Views:
    62

    The first main element of the supply chain is procurement; which has a great influence on the quality of products and services. The most important role of the procurement is the purchase of inputs which are necessary for the operation of companies. This includes procurement planning and the development of procurement strategy, so procurement is a process that is even more than simply buying raw materials. The functions of procurement are the selection of suitable suppliers, contracting, controlling and improvement of suppliers, and coordination of activities with other parts of the company.
    Planning of procurement, strategy formulation, supplier selection and evaluation, monitoring of the procurement process, and modification of original plan are important tasks of entrepreneurial procurement. The importance of procurement in a business organization is reflected by its position in the hierarchy of the firm. There are subjective and objective methods to select suppliers accomplishing their tasks on time and with good quality. Efficient purchasing management activity contributes to an increased competitiveness of the enterprise. The aim of this publication is to describe the procurement activities, to examine supplier selection and evaluation methods, to determine the position of procurement in the organization, and to prove the strategic importance of procurement.

  • A study of product strategy priorities at the small enterprises of the North-Alföld Region
    55-64
    Views:
    69

    Through a non-representative sample of the small enterprises of the North-Alföld Region, this paper studies the product strategic priorities enabling us to make a detailed typology of small
    enterprises. According to the relevant technical literature, the types of small enterprises have typical strategic priorities. Obviously, each group can be characterised with certain strategic
    priorities, which are sharply distinct from each other. These priority features are shown in the form of characteristic features in the enterprise’s marketing activities, market behaviour (product policy, innovation attitude, technology, price policy). This paper studies the enterprises of the sample through the role of production technology, material quality, low price and branding endeavours affecting product positioning.

  • Rural tourism in Hungarian development strategies
    194-203
    Views:
    159

    Rural tourism was a popular sector of tourism development in the last few years. The importance of this sector means that it can be developed on its own or together with other tourist sectors.
    The future of rural tourism depends on the supports of the national plans and strategies and the sales systems to keep on the market. In this study, I analyze how the Hungarian National Tourism Development Strategy deals with rural tourism and sustainable tourism. I also analyze how the big Hungarian travel agencies’ sales help rural tourism to advertise lodgings, and raise the number of sales. For the future, I analyze the opportunity of using travel agencies to sell rural tourism products.

  • Agri-Environmental Issues in the National Sustainable Development Strategy of the Member States of the Enlarged EU
    346-353
    Views:
    75

    In preparation for the World Summit on Sustainable Development (Johannesburg), almost all EU member-states and some accession countries presented their national strategies for sustainable development (NSSD) during the summer of 2002. Along with other countries, Hungary is only now setting up this important document. Everywhere during the last decade, as in the EU countries, the intention was to involve the environmental problems into other political questions (agricultural, energy and transport policy, etc.). Today the strategy-builders have given up the sectoral view because of difficulties and setbacks, and use a view aiming the problem.
    Agri-environmental issues appear as the elements of sustainability in the national strategies. For example, in accordance with the danger of global warming, the emission of green-house gasses of agriculture; in line with eco-efficiency, the production of renewable raw materials and energy sources originating from agriculture, and, in relation to changing lifestyle, food-safety and the future of biological agriculture will be disputed. With this study, I investigate the main characteristics of sustainable development strategies at both the EU level and at the level of the different member states from an agri-environmental point of view.

  • Food Safety in EU Higher Education
    188-197
    Views:
    75

    Under the aegis of the Lisbon Strategy, special attention is paid to education and areas left untouched by the European integration process. Human capital and research inputs were identified as major driving forces for long-term development. The European Union is keen on meeting its target of boosting research spending to 3% of GDP by 2010. In order to contribute towards his goal, the European Commission has set aside an amount
    which is double the budget of the 7th Framework Programme. Accordingly, preferences were given to research and development projects encouraging competitiveness in the food industry and other initiatives, such as the European Technology Platforms. Major obstacles to innovation in Hungary are: lack of funds, weakness of research network, poor structural relations. Better utilization of our comparative advantages should be targeted in order to have the Hungarian food industry become a driving force sector. This is to be promoted by the newly transformed food
    engineer training (as a result of the Bologna Declaration) which can adapt better to the changing requirements of the labour market. Food science and related research could become determining factors for the food economy by setting up accredited training systems and enhancing food safety education and training in Hungary. 

  • Integrated development strategy of the catchment area of the Tisza river
    31-36
    Views:
    180

    The main challenge for mankind has always been to eliminate the borders of its living space, as well as to explore and discover its new faces. Contemporary literature strengthens this postulate. It is the preference of the experts of various fields in spatial analysis is to consider space to be repairable, changeable and organisable. In accordance with this axiom, the five affected countries in the catchment area of the Tisza river (Hungary, Romania, Ukraine, Slovakia and Serbia) worked out an integrated, mutual standpoint to support the problems of the catchment area and to exploit its opportunities with the aim to support transnational cooperation. They laid great emphasis on the existing resources which could become the driving force behind regional development directions. This study contains the summarised outcomes of the TICAD project (SEE/A 638/4.2./X) which was drawn up as a result of cooperation between renowned institutions of the five affected countries within the South East Europe Transnational Cooperation Programme (lead partner: VÁTI, Hungary).

  • A review on the trend of livestock breeds in Laos
    227-237
    Views:
    306

    When the livestock sector is considered an essential role in farmers' livelihood, and local breeds are still the critical component of animal breeding in Laos. Thus, there is a need to review the previous, current situation and prospects for Laos' livestock production. It aimed to study the different traits among the existing dominant local and improved livestock breeds (cattle, pig, and goat) and a more in-depth study on the livestock sector's previous evolving and prospects. Our findings revealed that the general trend of livestock population in Laos increased year-by-year for over 45 years, except for 1995 to 2000. It was decreased by almost 22% due to the new national strategy on economic revolution.  The first foreign breeds were introduced into Laos, i.e., Large White, Landrace, and Duroc in 1980, Red Sindhi bulls in 1998, the frozen semen of Red Brahman 2003, and Bach Thao goats between 2001 to 2003. Unfortunately, many data are still not precise for introducing other foreign breeds like Boer goats, Thai Grey and Red Brahman. There were many missing data on the improvement of livestock breeds in Laos, including the local and improved breeds' reproductive and productive performance, which needs more study and research. We conclude that the semi-complex farm operation should be applied to improve livestock breeding and their productions in Laos.

     

  • Will there be a horticultural triangle (cluster)? Thoughts about the reconstruction of the Hungarian horticulture between two European regions
    21-27
    Views:
    99

    The authors of this study seek the answer to the question how to develop, in the first decade or decades of the 21st century, the university-level
    horticultural scientific training, the horticultural innovation and the scientific co-operation between companies and universities in Debrecen and
    in the North Great Plain Region and – in a wider sense – in Hungary to a standard being competitive even in European terms. With the synthesis
    of the prospects of past, present and future, they drew the following conclusions. The reconstruction of agriculture, horticulture and food industry
    is a part of reforming Hungary's countryside. Horticulture, producing high added value, will be able to decisively contribute to the plan whereas
    the value presently produced in an agriculturally cultivated area of 1,000 euros/hectare can reach 2,000 to 3,000 euros in the next two decades.
    A necessary and indispensable precondition to achieving this is the strengthening of the innovation output of the Hungarian horticultural sector.
    Despite the numerous technical criticisms formulated in connection with the serious problems of Hungarian agricultural and horticultural
    scientific innovation, no progress has been made in this field for the past one and a half decade. The scientific research of this topic hardly
    continued or did not continue at all, the up-to-date surveys and in-depth analyses were missing. The objective, basic principles and tasks of the
    Act CXXXIV of 2004 (TTI) enacted concerning research-development and technological innovation are clear and progressive. The co-operation
    between the National Research Technology Office and the Hungarian Academy of Sciences, the setting up of the Innovation Fund are heartening
    opportunities. These – along with the new Higher Education Bill to be passed – may as well be suitable for restarting the Hungarian agricultural
    and horticultural scientific innovation. In our opinion, this requires a new, well-considered national agricultural programme, which can be
    conceived in the framework of the "Ferenc Entz National Horticultural Plan" proposed by us for horticulture. In the most eastern Hungarian
    university knowledge centre, at the University of Debrecen, the continuing of the horticultural scientific innovation strategy started in the last
    decade may be the focal point and generator of the development of the so-called "Hungarian Horticultural Triangle”, or "Hungarian
    Horticultural Cluster". This region comprises the Northern and Southern Great Plain Regions and the area between the Danube and Tisza
    Rivers. Here, about 70 to 75% of the total Hungarian horticultural commodity stock is produced. The objective of the HORT-INNOTECH
    DEBRECEN programme planned in 2004 by the University of Debrecen, Centre of Agricultural Science is to establish the horticultural scientific
    research-development and technological innovation structure and knowledge base of the Hungarian Horticultural Triangle / Hungarian
    Horticultural Cluster. In harmony with this, the objectives are to bring about competitive, new horticultural products, to improve the conditions
    of utilising them, to enhance the competitiveness of enterprises based on technological innovation, to make use of the research-development and
    innovation opportunities available in the regions in an efficient manner, to as full extent as possible, to encourage the creation of places of
    employment producing high added value in the field of horticulture, to improve the technical skills of those employed in horticultural researchdevelopment and to promote their enhanced recognition by the society.

  • Supplementary botanical examinations for modelling the grass production of the great pasture of Hajdúbagos
    17-21
    Views:
    59

    Our botanical survey at the great pasture of Hajdúbagos is a part of a broad research that aims to predict the production of the grass at the given area. As the mentioned pasture is a nature conservation area, the usage of artificial fertilizers or other classic grassland management methods in its handling are prohibited. Thus grazing is an important tool for the management of this area, however the not suitably regulated grazing order and the poorly calculated carrying capacity cause serious problems at some parts of the pasture. The prediction of the grass yield is essential to
    avoid both over- and both under-grazing and for determining the optimal number of the grazing animal stock and the grazing method, thus the most suitable management strategy.
    The potential grass yield is easily calculable with a computer model that will be established as a basis for determining the grass production. For the sake of getting an accurate view of the plant associations of the pasture, we created examination quadrates and determined all plant species found in the quadrates. After plant determination, we compiled a coenological table in which we marked besides the scientific name and families, the life forms of each species that refer to the structure, morphology and thus the adaptability of plants to their environment. We determined the
    TWR, so the thermoclimate, water and soil reaction values, the nature conservation values, as well as the covering values of each plant species (DB), and the total coverage of the examination quadrates (B%).
    According to the covering values, grasses proved to be characteristic plants at the examined pasture, thus we need to consider them influential in calculating the animal carrying capacity and with the rest of the information, we need to supply the model.
    The life forms and TWR indicators, all together with the nature conservation values provide further important data to the development of the management suggestion of the protected pasture. By examining these values to different parts of the area, we could get an exact view on the measure of the degradation effects. This promotes the determination of grazing methods and the forming of the boundaries of certain pasture sections, to avoid  those harmful anthropogenic effects that seriously endanger this extensive sandy pasture. 

  • When and what quantity shall we buy? Optimal cereal – acquisition strategies
    175-181
    Views:
    61

    For farm products, it is typical that goods appear in a certain period of time in gross; therefore, from the viewpoint of forestallers/users, it is an important question how much and when to buy and for growers how much and when to sell. Among the costs that have affects on income, we have to emphasize stockkeeping costs (i.e. cost of tied-up capital, ordering costs) and acquisition costs. The last one is very important, because we can
    notice great divergences in prices for cereals associated with the significant seasonal factors for a given year, so acquisition prices affect substantially the evolution of our costs.
    We can establish the strategies in two steps: setting up 2 models and interconnecting them. One means the strategies that differ from each other in ordering quantities and these comparative analyses. This model contains the analyses of seasonal effects and also the results that we apply in the model. The other one is a dynamical mathematical programming model which – by considering alternative investments – helps us to choose from the strategies in the previously mentioned model that one, which assures us maximum income. 

  • The structure of tertiary education, training and research potential influencing factors
    49-53
    Views:
    129

    Nowadays more and more pronounced demand for tertiary education appears as an output of the labor market and the real labor market needs coordination of intention. A necessary condition for the long-term sector strategies, conscious coordination. In Hungary – the sector management level – headed tertiary education training structure and the transformation of the institutional network. There is a close relationship between training supply and research and development potential, as an institution typically the same disciplinary education and research base continues. Based on this, we assume that the structure of the training may influence the development of the restructuring of the research and development potential as well. The institutional network reorganization (merger, liquidation, establishment of new institutions) is expected to result in a former spatial structure of tertiary education in the modification, which in itself is a training and research supply spatial rearrangement may apply. Against this background, questions have been raised as to how the objectives in the current tertiary education strategy for economic operators serving the needs of each territorial unit, how the institution fits into network transformation of economic structure and labor market needs of the regions.

    In order for the Hungarian tertiary education can meet the requirement for industry standards, an essential part of the structure of industries, and the changes occurring in the economic structure, trends and industry relations in the investigation. On the other hand, we do not ignore those factors are not, which have a determining influence on the tertiary education institutions in training and R&D supply. As part of this study in tertiary education institutions will be examined possible factors influencing education, research and development demand and supply, which gets a prominent role in the economic structure of relations between the territorial dimension in the evolution of discount factors and the nature of particular sectors.

  • Spatially Continuous GIS Analysis of Sampling Points Based on Yield and Quality Analysis of Sugar Beet (Beta vulgaris L.)
    56-61
    Views:
    107

    The homogeneity of a study area of 20x20 m used for beetroot production in North-West Hungary was analysed with geo-statistical methods on the basis of measured plant and soil parameters. Based on variogram calculations (Equation 1 and 2), the yield surface showed homogeneity in North-South direction. Considering the results, decrease of sampling distance to 17 m can be suggested. The direction of the variability of yield (Figure 1) could be modelled with a direction variogram based on analysis of the variogram surface. In the study, developed methodological processes are presented for the analysis of spatial relationship between measured production and soil parameters. 5 spatial evaluation methods for yield surface were compared (Table 1). On the basis of the analysed methods, it can be stated that different methods (LP, RBF) should be used when the reasons for locally extreme yields are in focus than in case when the yield surface of the whole area is estimated (IDW, GP). Using adequate parameters the kriging method is applicable for both functions. Similarly to the results of an ordinary Pearson correlation analysis, spatial correlation analysis was shown using soil pH and Cu concentration data. The results of cross variogram analysis (Equation 2) and the North-South direction of the variogram surface showed negative correlation (Figure 3). Based on simulation calculations, decrease of 30% in sampling points resulted in increase of 12% in error for the total sample number considering Cu concentration. The method provides a tool to decrease the cost of sampling and sample analyses of spatially correlating features, and to increase the reliability of spatial estimation using a better sampling strategy with the same sample number.

  • Sporting habits of students at the University of debrecen Centre for Agricultural Sciences
    155-162
    Views:
    112

    In 2007, a new sport strategy was implemented, (XXI National Sportstrategy), which analyses the current conditions in recreational sports in Hungary and describes its developmental potentials. Additionally, last year a new concept for university sport was introduced (Hajos Alfred Program), having as its most important goal, to develop the recreational sporting activities within the universities’ environment. The latter is of high importance, as this is the last period, when, on an institutional level, we can establish and enhance the need for physical activity among young generations. In this study recreational sport is analysed in the University of Debrecen Faculty of Applied Economics and Rural Development. The purpose of the study was to analyse data on the sporting habits of the faculty students, their preference of where they like to exercise, within or outside of the university campus, and the reasons which can be found behind these preferences. Moreover, this study aimed to evaluate the service quality offered in university recreational sports. Data collection was completed on a paper based questionnaire, 42 closed-type questions were included and a total of 123 students completed it. Based on the results, college students usually complete their competitive level sport activity when they enter college and they continue this activity on a recreational level. Almost two third of them choose to exercise in places outside of the university campus. For those who choose university facilities for their recreational exercise, they do so because; it is usually cheaper and closer to access. In the service quality results we see, that females are less satisfied with teaching staff quality than males, it may be possible that females need more and more effective implementations in order for the universities to better satisfy their needs for physical activity.