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• Family Roles and the Factors Influencing Purchases in the Case of Detergents

  53-60

  Csaba Varga

  Norbert Stréling

  Anita Domján

  Éva Pólya

  Views:

  78

  In our paper we examined the detergent purchase decisions, consumer behaviour and the Hungarian adult female population’s related role. After reviewing the relevant literature we conducted a field research, the most important findings of which can be found in this article. Our paper focuses not only on the purchase decision roles within the family, but also on the examination of consumer behaviour related to detergent purchase also considering preferences, price sensitivity, and the attitude towards novel detergents. We also expand upon the effects of the external social environment exerted on families.

• CONSCIOUSNESS AND CONSUMER PROTECTION ON THE ONLINE MARKETS

  31-38

  Róbert Sándor Szűcs

  Views:

  190

  The consumer asserts that his or her decisions are consistent and rational. Basically, we must distinguish between real and presumed awareness. Real awareness is rooted in the knowledge of consumer rights, while presumed awareness exists only in the consumer’s belief in himself. The purpose of my research is to assess the level of consumer protection knowledge of the respondents and to draw conclusions about the consumers’ awareness, i.e. to measure awareness in terms of consumer protection on the online markets. I can state that the rules of the 14 day period of withdrawal without stating reasons when shopping
  online and the VAT and customs duty obligations of foreign webshops are less known by online customers.