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  • The Culture in Everybody
    96-107
    Views:
    97

    The present study searches for the answer to the question: what man means in culture and what culture means in the modern human world. What have people got to do with culture? Does man have any interest in dealing with culture beyond the individual life, politics, and management in those days when man deals with living or getting rich? Is still or yet true that only the educated and virtuous humans should live well?

  • SUSTAINABILITY FAILURE: SOME CAUSES OF INACTION
    1-7
    Views:
    150

    While the question of sustainability has received more and more attention and publicity in the past decades, all ecosystems services has been constantly deteriorating during the same period. There is an abyss between theory and rhetoric and meaningful and effective action. Our present-day socio-ecological crisis is the result of a distorted world view which in turn is caused by deep psychological mechanisms affecting the individual and the society. Recognizing these underlying mechanisms, making people aware of how they work might help change the suicidal course that the developed societies based on free market capitalism, neoliberal ideology and excessive consumerism has been on in the last two hundred years. This paper aims to discuss some of the obstacles that seem to have been hindering effective action.

  • REJTETT GAZDASÁG ÉS A COVID-19 JÁRVÁNY ÖSSZEFÜGGÉSEI
    Views:
    1110

    BeHidden, black, untaxed or shadow economy, all terms mean the same thing, but even though we have several words about the phenomenon, many people do not know what it is, its extent and there are no exact values about how the black economy is developing in Hungary. A black economy is, in short, the part of the economy after which no tax has been paid, so for example, the activity that takes place or the employment takes place in black is unofficial. We talk a lot about it, and the government is also making more and more efforts to whiten the economy. As a result of a number of measures taken, there are rumors that the shadow economy has been reduced. What exactly is a hidden economy? To what extent is the tax-free economy in Hungary? Can the existence of the black economy be completely abolished, can the economy be completely bleached? I am looking for answers to these questions within the framework of this scientific article. What is the impact of the COVID-19 epidemic on the hidden economy and what responses might the government have?

  • Lessons of the Value Assessment
    47-56
    Views:
    90

    IThe students going into vocati onal schools generally present a poor performance in the primary school, they experience much failure, because they have to repeat classes or their study achievements are hardly bett er than 2 (a pass). According to the results of research works, vocati onal school students are exclusively those, who have been forced into this area by the harsh social determining factors. Their value-orientati on/value-selecti on are greatly infl uenced
    by their starti ng point (family environment). Most of the children admitt ed to vocati onal schools come with signifi cant social and educati onal disadvantage. Most of the gypsy pupils suff er from such a failure at the very beginning of their school studies that they drop out. The failures are expressed in their defi ciency in studies but the sensiti vity, the lack of ability to tolerate failures are also important in case of the gypsy children. Sti ll, the further educati on is the channel of social mobility. Major questi ons of the assessment: can the underprivileged situati on of these young roma people be eliminated using this unique value training programme applying its various teaching mean; will the secondary citi zen feeling be reduced or eliminated through collecti ve work and learning the instruments and methods to be used for promoti ng personal advancement; will the value-programme solve the existi ng confl icts between the young ones, who treat the school as a strange insti tute and the teachers, who consider the young ones who disapprove of the existence of school if they mutually accept the status of being diff erent; will the special value training programme provide enough knowledge to give chance for the parti cipants to be
    competi ti ve on their life. The answer of the four-years assessment is that these young roma ones can be changed.

  • Vermicomposting of communal sewage sludge
    52-60
    Views:
    120

    The proper management of communal sewage sludge is a priority aim in today’s environmental protection. Among the possible technologies one environmentally sustainable sludge treatment technology can be the vermicomposting of communal sewage sludge. Before the successful operational level vermicomposting is absolutely necessary to investigate the process of vermicomposting in laboratory controlled conditions. In our studies vermicomposting of communal sewage sludge was carried out by comparing two earthworm populations in laboratory. During 6-week experimental period the temperature (with soil thermometer) and the redox potential (with ORP portable device) were measured every other day. The weekly, measured, basis parameters were the compost visual appearance, color and smell, pH (H2O), dry matter content, organic matter content, EC (conductivity), from which the total salt content can be calculated, total nitrogen content, phosphorus content (P2O5), potassium content (K2O), calcium and magnesium content, humus content (H%), determining the humus quality according to Hargitai’s method and dehydrogenase enzyme activity. It can be concluded from the results that the vermicomposting of studied communal sewage sludge has started and keeps going. The basic physical and chemical parameters (e.g. temperature, humus quality and quantity) support the changes. The results of humus quality and quantity which are priority variables of agriculture use show average increasing despite the initial recession. The changes of the important chemical parameters (nitrogen, phosphorus, potassium) in nutrient management were developed favorably. In our presentation the previous laboratory results are described.

  • Netnographic study of the conscious internet appearance of hungarian and regional public transport companies
    1-12
    Views:
    135

    There has been intense competition between companies in recent years to hire and retain employees. During the coronavirus epidemic, this competition intensified. In response to the changes in the labour market, this challenge on the part of employers requires new methods, and employer branding has increasingly come to the fore. With the reorganization of the communication channels, online appearance came to the fore, including the use of social networking sites for employers and employees. The subject of my study is the employer branding of companies interested in the public transport on the Internet, primarily on social media sites, including the popular Instagram site. The purpose of the study is to present the importance of employer branding in the online space, the topics that can be displayed on social media sites and the given reactions, and the effectiveness and impact of online appearance. In my research, I used the method of netnography to reveal the differences and similarities in the appearance of social enterprises, the subjects of my investigation were international and domestic transport companies. Based on the research results, it can be concluded that social enterprises are using social networking sites more and more widely and with increasing intensity in many topics, including employer branding, but effectiveness can be increased with a targeted appearance, since social topics and the display of content related to responsibility elicit measurable reactions. They also discovered that social media is a suitable interface for presenting company activities and creating an identity as a tool.

  • INVESTIGATION OF ETHNOCENTRIC BEHAVIOR USING THE CETSCALE MODEL
    Views:
    80

    Nowadays, the protection of the local economy and society is strongly supported not only at the level of nations, but also at the global level. Our study was based on the CETSCALE model of Shimp and Sharma (1987), based on Sumner's (1906) concept of ethnocentrism. The consumer questionnaire survey was conducted in the fall of 2021 as part of an omnibus research on a representative sample (N=1000). The sample reflects the composition of the basic population in terms of gender, age, settlement type and regions. In the course of the research, in addition to descriptive statistical methods, factor and cluster analysis were performed in order to reveal the consumer segments formed along the lines of domestic ethnocentric values. Since in 2014 we already analyzed this set of statements in the framework of a representative large-scale study, we also had the opportunity to compare it with the results of seven years earlier. According to our expectations, the 2020 epidemic increased the commitment to Hungarian products. However, our preliminary assumption was not confirmed, during the analyzes it was revealed that there was no significant change compared to the previous state. Along the lines of the CETSCALE statements, it was possible to identify two factors and with their help to separate three segments, which were named Nationalist, Patriotic and Cosmopolitan based on their alignment with the value groups. It is in the fundamental interest of the actors of the domestic economy that the patriotic behavior is strengthened in the future, for which a strategy must be developed.