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Economica

Vol. 17 No. 1-2 (2026)
Articles

Does length matter? – The impact of keyword length and search volume on seo performance in the example of a hotel

Published:
2026-06-16
DOI Linkhttps://doi.org/10.47282/economica/2026/17/1-2/15991
Authors
Fruzsina Nagy,
Marietta Kiss
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pdf (Hungarian)
Keywords
search engine optimization keyword analysis SEO quantitative analysis
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Copyright (c) 2026 Fruzsina Nagy, Dr. Kiss Marietta

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How To Cite
Selected Style: APA
Nagy, F., & Kiss, M. (2026). Does length matter? – The impact of keyword length and search volume on seo performance in the example of a hotel. Economica, 17(1-2), 110-124. https://doi.org/10.47282/economica/2026/17/1-2/15991
Abstract

The aim of this study is to examine the search engine optimization (SEO) keywords that influence the online visibility of a hotel in Debrecen, with particular attention to the structural characteristics (length), search volume, and estimated organic traffic of the keywords, as well as the relationships between them. The quantitative analysis was based on a database of 695 Hungarian keywords collected from the Semrush platform. The data were analyzed using multivariate statistical methods – correlation tests, analysis of variance, linear regression, and curve fitting. According to our results, keyword length is not significantly related to traffic or search volume. However, search volume has a weak but statistically significant positive relationship with organic traffic, meaning that more searched keywords typically generate more organic traffic. However, the low explanatory power of the regression models suggests that the variables examined alone are only very limited in their ability to predict traffic. The results have practical implications in the fields of content optimization and keyword research.

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