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• Economic Restructuring and Labor Market Adaptation in a Regional Context – The Impact of Industrial Investments in Debrecen

  139-154

  Péter Szobonya

  Views:

  134

  This study examines the labour market impacts of the large-scale industrial investments in Debrecen between 2015-2025, with particular focus on the economic transformation generated by BMW, CATL and other multinational corporations. The research aims to explore how the emergence of new high-tech industries transforms the structure of the regional labour market, what competency realignments it produces, and what managerial challenges it poses. The methodological approach combines literature analysis, secondary data collection and expert consultations, focusing on investments in the Southern and Northwestern Economic Zones. The research identified a "dual shock effect" in Debrecen's labor market: the creation of more than 20,000 new jobs generates a quantitative shock, while the industrial structural transformation and the competency expectations of international companies representing high-tech industries result in a qualitative shock. Competition for labour has led to significant wage increases and forces the application of new recruitment and retention strategies, while intercultural leadership and organizational development have also become critical challenges during the implementation of greenfield investments in Debrecen. Debrecen's economic transformation represents an exemplary process for regional development, however, it poses significant adaptation challenges for both employees and companies.

• "Good to be in a good place" - the emergence of well-being in corporate social media communications

  79-90

  Lejla Pelyák

  Krisztina Dajnoki

  Views:

  173

  The constant change in employee expectations encourages employers to place greater emphasis on well-being and its development. Well-being in the workplace and employer branding have become increasingly important in the Hungarian business sector in recent years. The aim of our research is to explore how well-being practices are reflected in the social media communications of Hungarian companies and how they are used for branding purposes. Based on a survey conducted by WhereWeWork.com, Coloplast Hungary, Yettel Magyarország and Mercedes-Benz Manufacturing Hungary ranked among the top 50 most attractive workplaces, so we analyzed these companies using netnographic methods. Our results show that Coloplast's people-centered culture is well reflected in its online content, Mercedes-Benz communicates about recruitment and brand building in a balanced way, while this is less typical of Yettel.