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Modern communication strategies and business relationship development in higher education: experiences of corporate partners of the University of Debrecen
24-32Views:102The quality of communication channels in the B2B sector plays a fundamental role in determining the success of collaborations. With the rapid advancement of digitalization, it has become inevitable for higher education institutions to rethink and modernize their communication practices with business partners. The aim of our research was to map the currently used communication tools and processes, with a particular focus on how well they meet the expectations of today’s business environment and how they could be improved in the future.
Through semi-structured interviews conducted with the corporate partners of the University of Debrecen, we gained deeper insight into how inter-institutional communication works in practice, what challenges arise, and what development needs are identified by the stakeholders involved. The findings highlighted that, although existing tools are often functional, there is a clear demand for a consciously designed, innovative, and flexible communication system.
Our research is future-oriented: our goal is to formulate development proposals that support higher education institutions in building more dynamic, technologically supported, yet human-centered communication with their partners. These modern communication models could not only enhance institutional competitiveness but also provide students with more valuable and authentic networks for engaging with the business sector.
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Work value preferences among the members of talent management program
34-43Views:263Work values make individuals interested and guide their behavior permanently, so our investigation is particularly important. Employees choose a workplace where they in accordance with their values. The purpose of our research was to explore the work value of students participating in the Talent Management Program of the University of Debrecen. Among our sub-goals was the investigation of whether intrinsic or extrinsic values are preferred. We conducted our own investigation using a questionnaire method, the Super work value questionnaire. A t-test was used to examine the difference between the rankings of women and men. Among the respondents, social relations, self-realization, variety and safety represent the most value. Aesthetics and control are considered less important. We recommend creating a working environment for employers that is characterized by close human relationships and diversity, where employees can take advantage of the opportunities provided by their creativity.
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International agreements in the area of tourism
143-148Views:240It is not a secret that tourism plays an important role in the development of not just any specific country but the global economy in general. It also promotes urban development in such sensitive areas as coasts and islands, increased water consumption and waste production, fragmentation of habitats and loss of biological diversity. Tourism industry is also one of the reasons behind higher demand for transportation, particularly those types that damage the environment most – personal vehicles and aircraft. “In 2005 in Europe, about 59% of the tourists arrived to their destination by car, 34% by airplane”. According to UNWTO International Tourism Barometer, the international tourism was growing at the rate of 5% in the first nine months of 2013. The key driving force behind this growth is Europe (mainly Central and Eastern Europe) and Asia-Pacific region. Thus, tourism, while playing a truly significant role in the global economy, at the same time causes major damage to the environment. Hence the urgent need to eliminate negative consequences of tourism activities. This can be done by promptly regulating the activities of agents in this area. However, due to the global value of tourism, this process requires not just the local regulators getting involved, but joint effort by many countries. Therefore, international agreements between countries as the primary regulators of tourism activities are becoming increasingly important.
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TÖRÖKORSZÁG ÉS AZ EURÓPAI UNIÓ KAPCSOLATAINAK FEJLŐDÉSE ÉS JÖVŐJE
Views:444Relations between Turkey and the European Union can be traced back to the emergence of the legal predecessors of the EU. Relations are positive in the long term, as there is a gradual approach between the parties. In the short term however, this relationship is also experiencing extreme swings. In the past, gradual approach has been interrupted by military coups and invasions. There was also a problem due to the different approaches to several issues, in which the actors examined the status of Turkey from different perspectives and whether it could even be considered a European country. Today, Turkey is overshadowing its own accession to the European Union because of its regional political interests in the Middle East. With this behavior, Turkey can create significant tensions with neighboring European Union countries or become part of conflicts with a doubtful outcome that will damage its own perception of Europe. The social changes that have started in the country may pave the way for Turkey to enter the European Union in the foreseeable future. However, as it stands, it will take decades. The parties will not terminate their economic relations, change is possible at the political level.
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International interactions in the light of linguistic affinity
Views:321Although international trade economists often highlight the improtance of common currency, FDI flows or other factors in bilateral trade relations, quite few papers focus on the role of languages or linguistic similarities in this respect. The uniqeness and difficulty of this topic lie in its complexity. Analyses generally lean solely on official languages losing useful peaces of information hidden in the fact that a great number of people use other languages in their everyday life. In the absence of common mother tongue bilateral economic interactions can be intensified by foreign languages acquired by a great share of people in both countries. We emphasize that english seems to be the only universal mediator among trading countries in the world. A further aim of this paper using the results of Eurobarometer surveys is to point to the role of linguistic affinity in international economic interactions based on the case of Estonia, Finland and Hungary.
Journal of Economic Literature (JEL) codes: F10; Z10
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Three hundred years of the Hungarian external trade
58-68Views:214The essay would like to describe the development and the history of Hungarian foreign affairs relationship and foreign trade in the last three centuries. The study, which can be used like an educational study-aid, is the result of long tutorial and research career of the author.