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• Adaptation of automated control technologies in SMEs

  80-89

  Marcell Juhásu

  Views:

  106

  The spread of automated controlling technologies significantly impacts the operations of small and medium-sized enterprises (SMEs), especially in financial management. These technologies enable companies to manage their finances more efficiently, reduce costs, and enhance competitiveness. The benefits of automation include increased accuracy, reduced manual labor, and faster data processing, which allow managers to make more informed decisions. Through digital transformation, SMEs can access the latest technologies, such as artificial intelligence, cloud solutions, and big data analytics, further boosting the effectiveness of controlling systems. In the future, it will be crucial for SMEs to integrate new technologies like blockchain, IoT, and AI to sustainably improve their performance and competitiveness.

• DIGITALIZATION CHARACTERISTICS OF THE CONTROLLING AREA OF COMMERCIAL ENTERPRISES

  49-59

  Péter Bajnai

  Views:

  329

  One of today’s most important social and economic phenomena is the fourth industrial revolution, the effect of which is that digitalization can significantly transform business processes. The corporate controlling area cannot avoid transformation either, its methods and tools will change. Just as controlling itself, its changes can also differ between sectors, especially in the extremely diverse service sector. The aim of the research is to examine, on a domestic sample, whether there are differences in this respect between companies with a main commercial activity and the rest of the service sector. The data of the questionnaire research conducted with 46 controllers and managers were evaluated by means of cross-tabulations, averages and statistical tests. There are no differences in the digital development of the key performance indicators that form the basis of controller work, in the use of ERP systems, automation solutions and language algorithms. In the commercial group of the sample, the use of business intelligence tools providing advanced planning and analysis options is significantly more common. The two groups of the sample do not differ in terms of the factors encouraging the digitalization of the controlling area, but the companies with a commercial main activity differ in terms of the importance of the factors hindering the process: they are more averse to new technologies, more afraid of their usual positions, but perceive the financial aspects of the development to be less important.

• Modern communication strategies and business relationship development in higher education: experiences of corporate partners of the University of Debrecen

  24-32

  Anikó Ilona Kiss

  Mihály Soós

  Views:

  30

  The quality of communication channels in the B2B sector plays a fundamental role in determining the success of collaborations. With the rapid advancement of digitalization, it has become inevitable for higher education institutions to rethink and modernize their communication practices with business partners. The aim of our research was to map the currently used communication tools and processes, with a particular focus on how well they meet the expectations of today’s business environment and how they could be improved in the future.

  Through semi-structured interviews conducted with the corporate partners of the University of Debrecen, we gained deeper insight into how inter-institutional communication works in practice, what challenges arise, and what development needs are identified by the stakeholders involved. The findings highlighted that, although existing tools are often functional, there is a clear demand for a consciously designed, innovative, and flexible communication system.

  Our research is future-oriented: our goal is to formulate development proposals that support higher education institutions in building more dynamic, technologically supported, yet human-centered communication with their partners. These modern communication models could not only enhance institutional competitiveness but also provide students with more valuable and authentic networks for engaging with the business sector.

• OPPORTUNITIES OF TICKETING SYSTEM IN THE AGE OF DIGITALIZATION

  Vencel Kis

  Elvira Bocskei

  Views:

  201

  Nowadays there are plenty of tools what the firms have in order to achieve problem-solving and their chosen method can refer to the current lifecycle and digital maturity of the organization. The most common application in the case of bigger enterprises is the ticketing system. Apart from the rapid changing technologies some new opportunities can be brought to life like innovative functionalities or even application integrations. Very important aspect the scalability is as people put focus on at the first phase of implementing thus other divisions of the corporation can benefit from its transplantation.

• Potential for using ai in the development of sustainable supply chains

  90-106

  Barnabás Sarkadi

  Erzsébet Buglyó-Nyakas

  Tímea Gál

  Views:

  135

  Logistics processes have an increasingly significant environmental impact, which is partly caused by a lack of knowledge or priority for green logistics. Emissions from transport, energy consumption related to production, storage and material handling, as well as packaging waste are all serious burdens. At the same time, environmentally friendly solutions can improve the image of companies. The goal of a green supply chain is not only to deliver products to the consumer, but also to reduce environmental impact while maintaining efficiency and reliability. Sustainability strategies such as reducing the carbon footprint or increasing energy efficiency are crucial. The topic was examined by systematic literature analysis based on the Web of Science database (2014–2024), using the PRISMA methodology. According to the results, from 2021 onwards, digital technologies (e.g. blockchain, Industry 4.0, artificial intelligence) have come to the fore, which will determine the future of green logistics and further research directions.

• The impact of increasing environmental expectations and forced paperless administration on corporate sustainability

  25-33

  Nikolett Sereg

  Views:

  256

  Current environmental legislation, directives, and expectations of the stakeholders put increasing pressure on companies' sustainability efforts. Such efforts include applying life cycle analysis methods, resource-saving technologies, low-emission practices, and voluntary ecological rules. Digitization facilitates these efforts, and the forced situation created by the COVID-19 pandemic accelerated the digital transformation process even more. Many companies were pressured to find solutions that legally and effectively bypass personal presence. Paper-based administration was restrained, giving hope for the broader spread of entirely paperless businesses. The study aims to present Hungarian companies' incentives for environmental protection and emphasize how paper-free offices are an essential milestone in sustainable development.