dEjournals Home Page
Competitio
Online ready Current Most Read Archives Search
Register Login

Competitio

Vol. 24 No. 1-2 (2025)
PhD student papers

Traditional companies in the platform ecosystem

Published:
2025-12-19
DOI Linkhttps://doi.org/10.21845/comp/2025/1-2/9
Authors
Miklós Szanyi,
Katalin Bundi,
Mansiya Samambet
View
PDF (Hungarian)
Keywords
platform economy platform ecosystem networks postal services CEP platform business model
License

Copyright (c) 2025 Miklós Szanyi, Katalin Bundi, Mansiya Samambet

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How To Cite
Selected Style: APA
Szanyi, M., Bundi, K., & Samambet, M. (2025). Traditional companies in the platform ecosystem. Competitio, 24(1-2), 167-189. https://doi.org/10.21845/comp/2025/1-2/9
Received 2025-06-12
Accepted 2025-10-31
Published 2025-12-19
Abstract

There is rich literature about platform companies and their user-clients. Less attention was paid for auxiliary service providers of the platform ecosystems, for example the providers of logistics services. Universal postal service providers found themselves in competitive environment after the market liberalization of the early 2010s. Parallel, they joined the quickly booming platform ecosystems, especially online trade with their CEP service. This study discusses this dynamic adjustment process through the example of Hungarian Post. The research used besides secondary sources, information gathered from interviews with managers of Hungarian Post. The research results enrich the literature on the platform economy. The authors’ main finding was that the logistics activity was adjusted to the requirements of the platform economy. Postal service providers also started applying platform business models. In broader sense this illustrates how the evolving new techno-economic paradigm’s business model and organization alters the activity of firms in more traditional markets.

JEL codes: F68, K21, K34, L14

References
  1. Ács, Z., Song, A., Szerb, L., Audretsch, D. & Komlósi, É. (2021). The Evolution of the Global Digital Platform Economy: 1971–2021. Small Business Economics, 57, 1629-1659. DOI: https://doi.org/10.1007/s11187-021-00561-x
  2. Barabási, A. (2006). A hálózatok tudománya: a társadalomtól a webig. Magyar Tudomány, (167)11, 1298-1308.
  3. Baumol, W., Panzar, J. & Willig, R. (1982). Contestable Markets and the Theory of Industry Structure. San Diego: Harcourt Brace Jovanovich https://www.jstor.org/stable/2724913
  4. BMW Group (2024). BMW Group Data Ecosystem. October. https://www.bmwgroup.com/en/innovation/connected-car/data-ecosystem.html
  5. Borders, K., Balladares, S., Barake, M. & Baselgia, E. (2023). Digital Service Taxes. EUTAX Observatory. https://hal.science/hal-04148205v1
  6. EC (2009): Post. Comprehensive sector analysis of emerging competences and economic activities in the European Union. DG for Employment, Social Affairs and Equal Opportunities, Unit F3. https://ec.europa.eu/restructuringandjobs
  7. EC (2022): Antitrust: Commission sends Staement of Objections to Meta over abusive practices benefiting Facebook Marketplace. EC Press.. https://ec.europa.eu/commission/presscorner/detail/en/ip_22_7728
  8. EP (2016): Report on the application of the Postal Services Directive. Committee on Transpost and Tourism https://eur-lex.europa.eu/legal-content/EN/TXT/HTML/?uri=CELEX:52021DC0674
  9. Farkas, É. & Petrovics, M. (2012). Az ügyfélcentrikus szervezeti kultúra fejlesztése: a Magyar Posta példája. Competitio 11(2), 143-158. DOI: https://doi.org/10.21845/comp/2012/2/9
  10. Hagel, J. (2015). The power of platforms. In Canning, M. & Kelly, E. (szerk.). Business ecosystems come of age (pp. 79-90). Westlake, TX: Deloitte University Press.
  11. Infotér (2012). A Magyar Posta felkészül a piacnyitásra. https://infoter.eu/hirek/a-magyar-posta-felkeszul-a-piacnyitasra.
  12. IPC (2015). Global Postal Industry Report 2015. https://www.ipc.be/sector-data/reports-library/ipc-reports-brochures/gpir2015
  13. IPC (2022). Global Postal Industry Report 2022. https://www.ipc.be/services/markets-and-regulations/market-intelligence/global-postal-industry-report
  14. Kenney, M., Bearson, D. & Zysman, J. (2019). The Platform Economy Matures: Pervasive Power, Private Regulation, and Dependent Entrepreneurs. BRIE Working Paper. https://brie.berkeley.edu/sites/default/files/platform_economy_matures_final.pdf
  15. Mlčúchova, M. (2022a). Data Value Chain in Platform Business Models. Scientific Papers of the University of Pardubice Series D 30(3) DOI: 10.46585/sp30031619
  16. Mlčúchova, M. (2022b). A Review of Platform Business Models. MENDELU Working Papers in Business and Economics, 80(2022) http://ftp.mendelu.cz/RePEc/men/wpaper/80_2022.pdf
  17. Nemeslaki, A., Duma, L. & Szántai T. (2004). e-Business üzleti modellek. Budapest: Adecom
  18. Nemeslaki, A., Urbán, Zs. &Trestyén A. (2008). Alapvető e-business modellek működése és magyarországi elterjedtségük. Vezetéstudomány, 39(12), 4-15. DOI: 10.14267/VEZTUD.2008.12.01
  19. OECD (2018). Tax Challenges Arising from Digitalization – Interim Report. OECD Paris https://www.oecd.org/en/publications/tax-challenges-arising-from-digitalisation-interim-report_9789264293083-en.html
  20. OECD (2025). Pillar One Update from the Co-Chairs of the Inclusive Framework on BEPS, Paris. https://www.oecd.org/en/about/news/announcements/2025/01/pillar-one-update-co-chair-statement-oecd-g20-inclusive-framework-on-beps.html
  21. Okholm, H., Winiarczyk, M., Möller, A. & Nielsen, C. (2010). Main developments in the postal sector (2008-2010). Copenhagen: DG Markt https://www.post-und-telekommunikation.de/PuT/1Fundus/Dokumente/Studien/EU/EU_2010_copenhagenEconomics_Entwicklungen-Postmaerkte_2008-2010-main-developments_en.pdf
  22. Olbert, M. & Spengel, C. (2019). Taxation in the Digital Economy – Recent Policy Developments and the Question of Value Creation. ZEW Discussion Paper. DOI: http://dx.doi.org/10.2139/ssrn.3368092
  23. Pandurics A. (2016). Stratégiai szcenáriók a postai szektorban. Doktori értekezés, Corvinus Egyetem Budapest DOI: 10.14267/phd.2018022
  24. Pelle, A. (2024). Platformgazdaság, digitális piacok és az EU verseny- és piacszabályozása. In: Szanyi, M., Szunomár, Á. – Török, Á. (szerk.). Trendek és töréspontok V. (pp. 65-96.). Budapest: Akadémiai Kiadó.
  25. Pelle, A. & Szanyi M. (2025). A platformgazdaság működése és szabályozása. Külgazdaság 69(9-10), 52-85.
  26. Salminen, J., Sobel-Read, K. B., Viljanen, M., & Eller, K. H. (2022). Digital Platforms as Second-Order Lead Firms: Beyond the Industrial/Digital Divide in Regulating Value Chains. European Review of Private Law, 30(6). https://kluwerlawonline.com/journalarticle/European+Review+of+Private+Law/30.6/ERPL2022049
  27. Vezetéstudomány különszám (2008) Vezetéstudomány 39(12).
Most read articles by the same author(s)