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The role of active ageing in the consumer protection

Published:
December 1, 2019
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Selected Style: APA
Bene, A. ., & Balázs, K. (2019). The role of active ageing in the consumer protection. Hungarian Gerontology, 11(37-38), 65-77. https://doi.org/10.47225/MG/11/37-38./7449
Abstract

Worldwide recognized the high prevalence of deceit aimed at elderly individuals (Boush,
Friestad és Wright, 2009; Valant, 2015). Following the active middle-age, aging individuals
perceive several physiological and psychological changes. Naturally, these changes do show
individual differences. The aging generation members’ typical communication related and
social features are to blame for these deceptions, unethical abuse of the vulnerability. Elderly
individuals are more susceptible to persuasion than younger adults (Visser és Krosnick,
1998).
In the present study, we summarize features appeared in the literature which can establish
older people’s vulnerability. Furthermore, we report an interview-based-study, in which the
examinees shared their experiences on suspicious offers.