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• INFLUENCING FACTORS OF THE PRODUCT CHOICE ON THE ALCOHOL FREE BEVERAGE MARKET

  Kata Földi

  Ágota Kovács

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  119

  We performed a customer motivation research with a focus group interview method,
  applying the Censydiam modell, on the excessively competitive and saturated alcohol free
  beverage market. Our objective is, through disclosing factors (advantages and
  disadvantages), influencing alcohol free beverage drink choice, to share our new product
  development recommendation with a market expansion and thus an increased customer
  satisfaction will be possible.