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• Business Rhetoric - The Effectiveness of the Words of Manipulative Focus in Personal Selling

  61-67

  László Újszászi Bogár

  Views:

  184

  On a daily basis we encounter hundreds of sales techniques which are based on the manipulation. Marketing advisors are looking for the most effective tools which lead the client into their preferred direction. In the US there are several studies about this topic. The results of experiments in the US may not be justified by people living in a different culture, such as the Hungarian people. The objective of this research is to examine the findings of the research conducted by the American Sherman-Crawford-McConnel on the basis of research carried out with Hungarian people almost 10 years later. The hypothesis is that rejection in the area of finance with the Hungarians is especially true, but the factor of regret will be less significant after the rejection, in contrast with the US research. The results of my research show that when it comes to financial matters, the technique of focusing on future regret is less effective with Hungarians over 40. This paper gives practical advice to those who want to sell financial products to Hungarian audiences.

• SUSTAINABILITY FAILURE: SOME CAUSES OF INACTION

  1-7

  Attila Lengyel

  Views:

  164

  While the question of sustainability has received more and more attention and publicity in the past decades, all ecosystems services has been constantly deteriorating during the same period. There is an abyss between theory and rhetoric and meaningful and effective action. Our present-day socio-ecological crisis is the result of a distorted world view which in turn is caused by deep psychological mechanisms affecting the individual and the society. Recognizing these underlying mechanisms, making people aware of how they work might help change the suicidal course that the developed societies based on free market capitalism, neoliberal ideology and excessive consumerism has been on in the last two hundred years. This paper aims to discuss some of the obstacles that seem to have been hindering effective action.

• A BIZTONSÁG ÉRTÉKE ÉS ÁRA

  1-6

  Gabriella Hima

  Views:

  104

  This paper highlights the philosophical and sociological aspects of safety and the economic aspects of security. Although catastrophic potential inherent in (post-)modern risks is not the main cause of the rise of security debates nowadays, these have only gone viral as universal societal problems in the late 20th and the early 21st centuries. Actually, political discourse has always operated with the safety concept from the Roman rhetors to modern state leadership, often using it for manipulative purposes. Security-focused policy campaigns target the ancient, visceral fear of deaths like magic, rites, and religions providing false promises to satisfy our desire for safety. However, this desire shares the utopian character with such notions like freedom, equality or justice: all of them are unattainable. No government or institution can guarantee our safety but our security. While safety is a public or private good which is not for sale as it only has an ideal value, security is a common ware which has its price. Security is the economic aspect of safety. It is a commonplace that safety is costly, but lack of safety could be even more costly. Measuring costs of lacking safety and willingness-to-pay for security measures are crucial for the economic aspects of  safety.