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• New generations – new trends in the spa industry

  21-26

  Anita Mondok

  Views:

  385

  Today's tourism market is a scene of rapid changes that equally affect the demand and the supply side. In the spa industry market, due to the presence of both wellness and medical services, a wide range of generations appear as consumers, with different expectations toward the service providers. Therefore, the changes taking place in the present and the upcoming years are worth exploring, which, in addition to the changes in consumer habits, visualize the expansion of consumer needs. Current article attempts to describe the expected spa services by examining the nature of generations and identifying future changes that can be predicted. The author primarily tries to summarize the market trends that contribute significant changes, using international and national secondary resources and the professional experience gained in the industry.

• Experience seeking behaviour of generation X and Y in Hungarian health tourism

  47-56

  Boglárka Fűz

  Szilvia Boros

  Views:

  137

  In tourism there is an increasing demand for those medical and wellness supplies that offer enyojable experience. The appearance of television had huge influence on the formation of leisure time amongst X generation (born between 1965 and 1976). The aim of the present study was to compare generation X and Y according to experience seeking behaviour. We supposed that Y generation is more involved in wellness tourism and active recreation than the older X
  generation. The sample consisted of 275 persons. X (n= 60) and Y (n = 89) was questionned on the internet. X (n = 84) and Y (n = 42) was questionned in Barack Thermal Hotel & Spa****. We used own, non-valid questionnaires. Amongst generation X, there were 33 persons who primarily wanted relaxation and time off. 16 persons chose recreation, 9 had medical purposes and 2 persons wanted to have amusements. Amongst generation Y, there were 55 persons who
  primarily wanted relaxation and time off. 16 persons chose recreation, 1 had medical purposes and 17 persons wanted to have amusements. We did not find statistically significant differences between generation X and Y in the aspect of active recreation and wellness tourism. Further research required to differentiate experience seeking behaviour amongst generations.

• Could be Restored the Presti ge of the Organic Socilal Institution? High school students’ opininons about marriage and family in Jász-Nagykun-Szolnok County

  23-28

  Julianna Örsi

  Views:

  86

  The research examines the family and the marriage from young generati on’s perspective. On one hand, opinions of today’s young people before mate choice refl ect the status of nowadays family, habits; on the other hand they predict the behavior of the next generati on in relation with family founding.

• SUPPLY MANAGEMENT IN TOURISM WITH GENERATION SPECIFICITY

  Márta Kóródi

  Views:

  150

  Both tourist service providers and tourism developers it is becoming increasingly important to take into account the generational aspects. Generation’s problem is classically related to the activity of human resource management as a factor for employees involved in providing personal services appearing an integral part of the supply. The second one, but not the secondary aspect is related to the generational characteristics of demand that should be reflected in the supply of services. Generational demand characteristics are identified by a primary, question-based method, and the supply was analysed by observation generations’
  specific tourist products. Comparing the obtained results leads to the conclusion about the adaptation to the generation needs.