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• The Evolution of Sporting Consumption Habits among Socioeconomically Disadvantaged Children and Adults

  33-43

  Péter Židek

  Views:

  55

  In the manuscript, grounded in secondary research, I present literature reviews and statistics outlining the benefits and constraining factors related to the engagement in sports among socioeconomically disadvantaged individuals. Sports serve as a highly effective tool for facilitating social integration and ensuring equal opportunities. It is crucial to examine the sporting consumption habits of the disadvantaged target group and identify inhibitory factors to assist decision-makers in supporting measures for promoting equal opportunities. To alleviate social disparities, it is essential to establish conditions that guarantee long-term participation for everyone in economic and social life. Recognizing and promptly addressing disadvantages that manifest early in life are key factors for success in later life. Providing support to needy children, expanding their opportunities, and reinforcing a comprehensive system of child protection and well-being are fundamental for their successful integration into society.

• A PASSZÍV SPORTFOGYASZTÁSI SZOKÁSOK VIZSGÁLATA A DEBRECENI EGYETEM GAZDASÁGTUDOMÁNYI KAR HALLGATÓI KÖRÉBEN

  Oláh Bettina

  Views:

  36

  Nowadays healthy lifestyle and physical activity are receiving more and more attention around the world of which regular exercise and proper nutrition are an essential part. Physically active lifestyle plays a significant role in maintaining physical and mental health. The growth of physical activity in the last ten years can be detected both at the domestic and European Union level. Today most of the people spend increased time on active and passive sports activities. Demand for sporting goods, various live sporting events and broadcasts has also increased significantly. The aim of our research is to assess the passive sports consumption habits of young people, around the students of the Faculty of Economics of the University of Debrecen, based on the earlier mentioned facts. The topicality of the topic is unquestionable as the University of Debrecen provides more opportunities for its students to do active and passive sports activities than ever before.

• DISABLED CHILDREN'S SPORT CONSUMP-TION EXPERIENCE IN DISCONTINUED SUP-PLIED ELEMENTS

  21-29

  Nóra Laoues-Czimbalmos

  Anetta Müller

  Éva Bácsné Bába

  Views:

  265

  The proportion of people with disabilities and changed functional work capacity has in-creased not only in the EU, but also in Hungary, with parallel studies showing an increasing trend. In our research, we examined the sporting habits of 8-18 year old children (N = 283) living with disability in the North Great Plain region, and asked about their experience with the supply elements of accessible sports facilities and integrated sports programs.

• HAZAI RENDEZÉSŰ NEMZETKÖZI SPORTESEMÉNYRŐL VALÓ TÁVOLMARADÁS OKAINAK FELTÁRÁSA

  Marton Csiza

  Views:

  179

  The core product of sport companies is the sporting event, while the core product of professional sport is international sporting events. Consumers, both active and passive, are the most important players in sporting events. In my research, I studied passive sport consumers. I wanted to get an idea of what the main reason(s) for not attending the sporting event were and what had the least impact on it. The UEFA 2020 European Football Championship matches in Budapest were the subject of the investigation. The questionnaire was conducted online using the snowball method. The questionnaire was based on previous passive sports consumption questionnaires. Nearly 150 responses were received. Respondents were typically in the 18-25 age group, with an almost equal proportion of men and women. By place of residence, they were mainly urban with average incomes. High ticket prices, high additional costs of participation, limited disposable income, other entertainment alternatives and convenience were cited as the main reasons for not attending. The least influential reason for not attending was the lack of COVID19 immunity card. Based on this pattern, it may be worthwhile to offer additional services in stadiums outside the match, even during halftime (halftime show), which could provide alternative entertainment, raise the quality of the matches, or creating ticket and/or season ticket promotions for women, couples. Almost half of the respondents fully support the organisation of further international sporting events in Hungary.

• Investigation of consumer behavior in social media in the handball

  55-65

  Ákos Pethő

  Views:

  59

  Social media exploded onto the scene roughly two decades ago, revolutionising the way we think about marketing communication and the way we think about information delivery. It has opened doors that were unprecedented. It can also be profitable for sports companies if they can deliver effective marketing communications to their existing and potential customers. To be effective in this environment, it is important to analyse consumer behaviour to identify the real needs of users and to meet those needs. We used an online questionnaire to assess the consumer needs of our respondents and the social media market from a marketing perspective. We conducted a handball specific research, excluding individuals who do not follow handball at any level from the study sample. We also looked at age differences, and device usage. Given our results, it can be stated that thorough market research is important for effective marketing communication by a handball club on different social media platforms.