Search

Search Results

• Incorporating Blended Learning in Teaching English for Specific Purposes

  158-163

  Mária Czellér

  Zita Hajdu

  Views:

  116

  As a result of the prevalent use of the Internet, teaching foreign languages can get a new perspective. This paper presents how teachers can incorporate the Internet in teaching English for specific purposes. First, a brief historical background of language learning methods is given, and then the focus shifts to a new
  language learning project applying blended learning at the University of Debrecen. The paper also shows how traditional classroom activities can be combined with online methods to make language learning more enjoyable.

• The Present and Future of e-Language Learning as Reflected in slovake.eu, the multilingual website for the Slovak language

  105-114

  Réka Kovács

  Views:

  81

  Slovake.eu is described as an example for an online, multifunctional, free website teaching a small language. The website is multilingual and includes a forum, a media library, additionally facts about Slovakia and the language. Several terms have been suggested to describe online language tuition and e-learning, which is testimony to the vibrant development of the field. The most general term is e-learning, which refers to learning helped by electronic tools, especially via the Internet. Online language tuition consists of lessons designed to help achieve a specific level of competence. Although nowadays many language-learning tools are available on the Internet, according to a survey I conducted only around half of the people asked are using or have used them before. Saving money and time is given as the main reasons for e-learning. Online tuition can be successful and efficient if it is offered for free or low-priced but in good quality.

• The development of an agricultural trade portal and the marketing of the Social Media

  122-126

  Tamás Kovács

  Views:

  90

  In conclusion, it can be said that with the rise of the Internet/Mobile Internet and the advent of smart devices, it is only possible to keep pace by being visible online. In my opinion, with the use of Social Media a sustainable sales growth can be achieved at minimum cost both short and long term. With the help of Google Analytics, we are always up to date with the success of the company's marketing campaign. Finally, I want to develop a mobile version, Facebook application or renew the web store.

• The Analysis of Four Star Wellness Hotels’ Websites in Gyula

  67-73

  Zsolt Marti ncsek

  Views:

  27

  Nowadays people have been browsing the websites of accommodati ons before travelling to gather more informati on. A good website can be a good source of informati on and a good adverti sing tool if it is well-structured and easily understandable. That is the reason why resorts need to concentrate not only on their services but also on their own websites. My research study has two disti ncti ve parts. In the fi rst part I introduce the fi ndings of my questi onnaire-based survey focusing on the use of hotel websites by guests. Then in the second part I analyze and classify the websites of the four hotels in questi on. I also assess the
  structure and the content of hotel websites; and fi nd out possibiliti es for their development and improvement.

• Netnographic study of the conscious internet appearance of hungarian and regional public transport companies

  1-12

  Attila Farkas

  Views:

  143

  There has been intense competition between companies in recent years to hire and retain employees. During the coronavirus epidemic, this competition intensified. In response to the changes in the labour market, this challenge on the part of employers requires new methods, and employer branding has increasingly come to the fore. With the reorganization of the communication channels, online appearance came to the fore, including the use of social networking sites for employers and employees. The subject of my study is the employer branding of companies interested in the public transport on the Internet, primarily on social media sites, including the popular Instagram site. The purpose of the study is to present the importance of employer branding in the online space, the topics that can be displayed on social media sites and the given reactions, and the effectiveness and impact of online appearance. In my research, I used the method of netnography to reveal the differences and similarities in the appearance of social enterprises, the subjects of my investigation were international and domestic transport companies. Based on the research results, it can be concluded that social enterprises are using social networking sites more and more widely and with increasing intensity in many topics, including employer branding, but effectiveness can be increased with a targeted appearance, since social topics and the display of content related to responsibility elicit measurable reactions. They also discovered that social media is a suitable interface for presenting company activities and creating an identity as a tool.

• Online facilities for German language learning

  101-112

  Beáta Busi

  Views:

  103

  Our fast-moving, globalised society is trying to use the achievements of scientific and technological developments in all fields of life in order to make people’s lives easier and provide them with more flexibility. This is why e-learning has also entered the teaching-learning process, foreign language teaching included. By using this method, students can manage their own time or even save money (no travelling costs, fixed times). The teacher’s presence is not absolutely
  necessary as students can check the exercises and tasks performed through the internet. This is the ideal method for lifelong learning. The seminar called ’Online facilities in German language learning’ started at Bethlen István College for Advanced Studies is aimed at improving the efficiency of language learning and making it more enjoyable for students. A summary of the teaching and research work related to the seminar is given below.

• Experience seeking behaviour of generation X and Y in Hungarian health tourism

  47-56

  Boglárka Fűz

  Szilvia Boros

  Views:

  141

  In tourism there is an increasing demand for those medical and wellness supplies that offer enyojable experience. The appearance of television had huge influence on the formation of leisure time amongst X generation (born between 1965 and 1976). The aim of the present study was to compare generation X and Y according to experience seeking behaviour. We supposed that Y generation is more involved in wellness tourism and active recreation than the older X
  generation. The sample consisted of 275 persons. X (n= 60) and Y (n = 89) was questionned on the internet. X (n = 84) and Y (n = 42) was questionned in Barack Thermal Hotel & Spa****. We used own, non-valid questionnaires. Amongst generation X, there were 33 persons who primarily wanted relaxation and time off. 16 persons chose recreation, 9 had medical purposes and 2 persons wanted to have amusements. Amongst generation Y, there were 55 persons who
  primarily wanted relaxation and time off. 16 persons chose recreation, 1 had medical purposes and 17 persons wanted to have amusements. We did not find statistically significant differences between generation X and Y in the aspect of active recreation and wellness tourism. Further research required to differentiate experience seeking behaviour amongst generations.

• Back to the World of Work: On the Way to Public Employment in Jász-Nagykun-Szolnok County

  96-104

  Mária Bacsik

  Views:

  41

  In the autumn of 2008 the world economic crisis erupting in the United States of America dealt the economy and labour market of Hungary a hard blow. The economic crisis strengthened the adverse labour-market situation in the country’s more backward eastern areas, above all in Jász-Nagykun-Szolnok County. With the aim of reduction of the increasing unemployment the Hungarian Employment Policy applies a number of labour-market tools. Public employment is one of the most important labour market tools. In my research I examined the role of public employment in the reduction of unemployment. In my thesis I looked for the answer to the question if public employment is able to handle unemployment efficiently and to reduce long-term unemployment. In my thesis I examined two of the most important public work programmes – between the period of 2009 and 2011 – which employed the highest number of workers in comparison with earlier programmes. I prepared the comparative analysis of the two programmes based on my own aspect system highlighting the strong and the weak points of these programmes. My research is based on scientific literature, various studies in this field, scientific and international professional journals and Internet sources.