traditi ons in each region. In addition, nowadays the infl uence of the so called invasive species is also decisive. The eff orts to protect the farming environment and the range of products have renewed those needs that return to the past traditi ons. Some examples of animal races and species are living their renaissance: jersey and hoary catt... le, “coloured” pigs (black and white belted pigs, Cornwall, Berkshire) There are getti ng also importance some parti ally forgott en sheep, goat, Hungarian hen, Hungarian giant rabbit and other species. The process is widened with the products manufactured from the menti oned animal species and the marketi ng: rural tourism, events, meeti ngs and rural development. This way, the special quality regional artisan products will enhance the development of a region; will sati sfy the export necessities, and enrich the product scale with diff erent “regional tastes”.
World tendency is that the food production is concentrating (although the animal husbandry practices in family farms relatively high yet in Vojvodina). Meanwhile there is a demand for such food products that are not uniform, which are special, local specialties. In the case of such products the higher price level is also achievable. Agricultura...l producers with low educational level in Vojvodina that are sidelined from industrial production, which yet – by the way – knows the food processing technics from their ancestors, the primary food processing could be mean a good alternative to supplement their income, of course besides appropriate authority control. The relation between the agricultural product prices and the food prices is very loose nowadays; the agricultural product prices do not have significant effect on the product prices. Food vendors can make higher profit then food manufacturers or their primary commodity manufacturers (Buday-Santha, 2011). The producers could be used this market gap in order to create a more livable area for themselves. As Mrs. Szörényi (2011) stated, the economically sustainable rural area is feasible among others with increasing of income generation. However despite to that the Vojvodian rural area and the Serbian legislation do not recognize sufficiently the concept of primary food manufacture. Agricultural actors unexperienced in the field of food safety are found difficult to cope with this situation. As long as they want to sell their products in processed form (not dairy product), in that case they have to establish a food processing plant. In order to resolve this, the Hungarian primary food manufacture regulation could be a good example, which involves the relevant regulations related to control and taxes too.
The expression ‘fair trade’ may have many interpretations. In economics it means an ‘untraditional’ form of trade. It means a trade partnership, which is different from the usual interpretation of international trade. The real primary aim of fair trade is to ensure a predictable and sustainable, long-term development under more advantag...eous conditions for underprivileged producers and to introduce fair trade products into the trading systems of developed, ‘northern’ countries. Trade becomes ‘fair’ when it hinders the destruction and the exploitation of human and natural resources and in this interest it achieves the modificati on of standards and it does not intend to change the structure of traditional international trade. Fair trade refers to a special approach of commercial activity, which gives priority to the needs of producers with the help of a new producer – vendor agreement.