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Experience seeking behaviour of generation X and Y in Hungarian health tourism
47-56Views:277In tourism there is an increasing demand for those medical and wellness supplies that offer enyojable experience. The appearance of television had huge influence on the formation of leisure time amongst X generation (born between 1965 and 1976). The aim of the present study was to compare generation X and Y according to experience seeking behaviour. We supposed that Y generation is more involved in wellness tourism and active recreation than the older X
generation. The sample consisted of 275 persons. X (n= 60) and Y (n = 89) was questionned on the internet. X (n = 84) and Y (n = 42) was questionned in Barack Thermal Hotel & Spa****. We used own, non-valid questionnaires. Amongst generation X, there were 33 persons who primarily wanted relaxation and time off. 16 persons chose recreation, 9 had medical purposes and 2 persons wanted to have amusements. Amongst generation Y, there were 55 persons who
primarily wanted relaxation and time off. 16 persons chose recreation, 1 had medical purposes and 17 persons wanted to have amusements. We did not find statistically significant differences between generation X and Y in the aspect of active recreation and wellness tourism. Further research required to differentiate experience seeking behaviour amongst generations. -
The experience motivations of Generation Z tourists
Views:81Experience motivations based on the hierarchy of needs receive different emphasis in different stages of the life cycle. The basis for the creation of experiences is variety, activity and connection, as travel motivations in addition to the need for relaxation and rest. From the perspective of tourism product development, it is increasingly difficult to form homogeneous demand groups and offer them segment-specific experiences. The examination of the tourism experience behavior of the recently entered generation Z, which is formulated as a research question, is an urgent problem. The analysis of the responses related to experience motivation from the medium-sized sample of the targeted generation provides an opportunity to identify and group the motivations and images from the experience behavior of the age group, and to determine segment specificity. Based on the value and intensity of the individual experience attitudes, four main segments can be distinguished in the surveyed generation Z sample: those who mainly seek calm, safe relaxation, those who mainly get to know each other, those who mainly seek relationships and those who mainly seek challenges. The results of the research contribute to a more precise definition of the experiential behavior of Generation Z tourists.
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Generation Y = self-confidence?
25-32Views:188It is assumed that certain personality traits, defined as key competencies by employers and providing competitive advantage on entering the labour market, may be developed in the process of teaching presentation techniques in the “Presentation and Writing Skills” college course. Our findings imply that these changes are not linked to the teacher’s personality or the language in which the subject is taught. As the term progresses, students are becoming increasingly creative, more and more self-reliant in problem-solving and confident in assessing both their own and their peers’ performance, which, in turn, raises their self- onfidence, supports assertiveness and gives energy exerting beneficial influence not just on further studies but on their future career, as well. Our paper briefly describes Generation ”Y”, our teaching methods and the results of our survey.
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Solution of Abstract Beauty Mathematical Theorems to the Foundation of Computer Science
124-131Views:139The theoretical computer science went through enormous development in the past decades. His results due to the widespread use of computers infl uence our daily work without the use of it we cannot imagine our life already today. But perhaps few people think that talented Hungarian mathemati cal generation worked in 20 and 30 years of 20. Century without whose acti vity these applications could not have come into exist. In our paper we present the results of Pál Erdős and along with a new generati on of mathemati cal chapter openers, which developed common theory through research and which become since the basis of computer science and informati on theory.
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Work value preferences among the members of talent management program
34-43Views:172Work values make individuals interested and guide their behavior permanently, so our investigation is particularly important. Employees choose a workplace where they in accordance with their values. The purpose of our research was to explore the work value of students participating in the Talent Management Program of the University of Debrecen. Among our sub-goals was the investigation of whether intrinsic or extrinsic values are preferred. We conducted our own investigation using a questionnaire method, the Super work value questionnaire. A t-test was used to examine the difference between the rankings of women and men. Among the respondents, social relations, self-realization, variety and safety represent the most value. Aesthetics and control are considered less important. We recommend creating a working environment for employers that is characterized by close human relationships and diversity, where employees can take advantage of the opportunities provided by their creativity.
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The Examination of the Factors Influencing the Tween Segment’s Consumer Behaviour and Attitude towards Advertisements
31-46Views:308The importance and the relevance of the topic based on consumption psychology and advertising psychology can be approached from several aspects. The actors of business life managed to achieve that young people have become one of the most important target markets. Namely nowadays children and youngsters have been the most preferred target market, they are the future (consumers). Apart from this we live in a consumer society where goods are characteristically not only the tools of need fulfilment, but important influencing factors at the same time that form the basis of the formation of social status differences. In our present paper we examine that in 2015 in the web age how members of generation Z approach the subject of advertisements, what type of attitudes they have, and how these formulate their consumer behaviour or what are the motivating factors influencing nowadays’ teens when a customer decision is made. Hence our aim is to examine the consumer and media usage behaviour, the influencing factors, the motives, brand priority and attitudes towards advertisements of the tween segment living in Jász-Nagykun-Szolnok County.
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Could be Restored the Presti ge of the Organic Socilal Institution? High school students’ opininons about marriage and family in Jász-Nagykun-Szolnok County
23-28Views:162The research examines the family and the marriage from young generati on’s perspective. On one hand, opinions of today’s young people before mate choice refl ect the status of nowadays family, habits; on the other hand they predict the behavior of the next generati on in relation with family founding.
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The status and challenges of the digitalization of rural areas in Hungary
33-44Views:78The aim of this study is to explore the economic and social impacts of digitalization in rural areas of Hungary, with particular attention to the role of infrastructural development, digital skills, opportunities for the younger generation, and the adaptability of rural enterprises. The research is based on secondary data analysis, drawing from national and international databases to examine the current state, challenges, and opportunities of rural digitalization. The findings reveal that, although infrastructural improvements—especially in broadband network coverage—have brought significant progress, the digital transition is still hindered by a lack of financial resources, insufficient digital competencies, and limited access to technological innovation. The study emphasizes that digitalization in rural areas is not merely a matter of technology but also a strategic tool for promoting social equity and territorial cohesion. Accordingly, the author proposes the implementation of complex, targeted, and community-oriented development policies to support inclusive rural digital transformation.