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• The role of dynamic relationship capabilities and loyalty in organisational relationships

  76-92

  Erzsebet Hetesi

  Marton Vilmanyi

  Views:

  259

  In this study we try to answer the question of how Hungarian organisations can be depicted in terms of relationship management in networked relationships, and how the nearly fouryear global economic crisis influences the perception of relationship capability and B2B loyalty in organisational relationships. First we review the theoretical background of dynamic relationship capabilities and B2B loyalty, then we show our empirical research results, and we try to identify the factors involved in relationship management and B2B loyalty. From our point of view relationship management has an effect on B2B loyalty, and we support the hypothesis that where relationship management is a conscious action, there are evolved procedures for this. These connected mechanisms have a positive impact on the evaluation of relationship quality and contribute to partners’ loyalty.

  Journal of Economic Literature (JEL) classification: M10, M14, M31, M39

• Empirical analysis of the relationship between the attitudes of domestic researchers and their economic results

  20-38

  Laszlo Szigethy

  Views:

  137

  The study analyses the attitudes towards intellectual property management and innovation attitudes of researchers in Hungarian public research organizations and the different types of economic results they achieve in an empirical way by pointing out the close relationships among them. During the analysis, a form of researcher typology will be developed based on clusters which were formed by the attitudes of researchers. The principal components
  were created from the attitude variables and served as dimensions. The research is primarily aimed at testing two hypotheses. On the one hand, these researcher clusters have significantly different economic characteristics and on the other hand, the cluster which has the most favourable attitudes in terms of the economic exploitation of research results has the greatest economic performance. In the course of the research the results basically confirmed both hypotheses.

  Journal of Economic Literature (JEL) classifications: O32, O34, D01

• Literature analysis of the language challenges and the responses thereto of European multinational companies

  101-119

  Edina Várnagy

  Views:

  159

  Language diversity is an inherent part of international business transactions,
  despite the dominance of English. The challenge for management, HRM, and
  employees in multinational companies is to find the right strategy. Multinational
  organizations can be categorized using the EPRG (ethnocentric, polycentric,
  regiocentric, geocentric) model, according to how they define their relationship
  with subsidiaries, and how they operate in foreign markets. Using this model,
  conclusions can also be drawn from their applied language strategy.

  JEL code: F23, Z13