Évf. 11 szám 2 (2012)
Tanulmányok

A dinamikus kapcsolati képességek és a lojalitás szerepe a szervezetközi kapcsolatokban

Megjelent december 17, 2012
Erzsébet Hetesi
Szegedi Tudományegyetem Gazdaságtudományi Kar
Márton Vilmányi
Szegedi Tudományegyetem, Gazdaságtudományi kar
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APA

Hetesi, E., & Vilmányi, M. (2012). A dinamikus kapcsolati képességek és a lojalitás szerepe a szervezetközi kapcsolatokban. Competitio, 11(2), 76–92. https://doi.org/10.21845/comp/2012/2/5

Jelen tanulmány arra keres választ, hogy a hazai szervezetek hogyan viszonyulnak a hálózati együttműködésekben a kapcsolatok menedzseléséhez, és a közel négy éve tartó világgazdasági válság milyen hatással van a szervezetek közötti interakciókban a kapcsolati minőség és a szervezeti lojalitás megítélésére. A tanulmányban a dinamikus kapcsolati képesség és a szervezetek közötti (B2B) lojalitás elméleti hátterének bemutatása után empirikus kutatási eredményeinket ismertetjük, ahol a kapcsolati menedzsment és a szervezeti lojalitás faktorait próbáljuk meg azonosítani. Megközelítésünkben a kapcsolati menedzsment hatással lehet a szervezeti lojalitásra. Meggyőződésünk, hogy ahol a kapcsolatok menedzselése tudatos tevékenység, ott annak léteznek kialakult mechanizmusai (cselekvéssorok), s ezek a tudatosan felépített mechanizmusok pozitív hatással vannak a kapcsolati minőség értékelésére, s hozzájárulnak a partneri lojalitáshoz.

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