Search
Search Results
-
Consumer ideologies and retailer preferences in Hungarian food retailing: Vásárlói ideológiák és üzletválasztási preferenciák a hazai élelmiszer-kiskereskedelemben
35-63Views:153This study relies on the results of a representative survey (N=619) of Hungarian consumers carried out in the summer of 2011. The survey was designed to identify the affectiveand normative attitudes that might influence buyers in the formation of their food and convenience retailer preferences in the context of domestic versus international providers. A strong and significant relationship was found between what was termed buyers’ economic nationalism and a preference for domestic stores, particularly as far as shoppers with a higher than average ability to associate retailers’ origins were concerned. In contrast, no
notable relationship was found between other consumer ideologies (such as nationalism, patriotism, cosmopolitanism or ‘straightforward’ consumer ethnocentrism) and preferences for domestic stores. The factor of economic nationalism, however, was proved to interact with the cognitive formation of store preferences, considerably improving the explanatory power of regression models built on perceived store attributes as independent variables.Journal of Economic Literature (JEL) classifications: M31, Z13, M39
-
Strategy and strategy formulation in Hungarian SME practice
19-32Views:198This study deals with the second phase of a two-year research program focused on modelling the lifcycle of small ventures operating in the Hungarian market. The results of the first phase were published in the March 2006 issue of Competitio. The goal of the second phase was to analyze the role of strategic thinking and strategy formulation at small ventures in different phases of ther lifecycles. The strategy making approaches as described by Henry Mintzberg and strategic positioning models of Micheal Porter were used to generate hypotheses. Strategy making practices and typical market maneuvers are described in detail. Key weaknesses and development problems are highlighted. Basic Business models built on srtategic behavior are recommended as a starting point for further research.
-
Trends and Tendencies in the Development of HR Departments in Hungarian State Universities
115-146Views:305In the last couple years it has been fully accepted that human resource management plays an increasing role in the success of organizations, and also in the development and sustainability of national and international competitiveness (Gordon- Whitchurch, 2007). In the developed industrial countries – mostly the Anglo-Saxon pioneers – public institutions (including higher education) abandoned the normative and bureaucratic-controlled Taylor system (Karoliny et al, 2003). Beginning in the 70’s representatives of the New Public Management model, based exclusively on the effectiveness of business solutions, gained more ground. The early 80’s brought the widespread implementation of reform programs. These efforts have created models and experience that were applicable in the converging countries of Europe – including Hungary. After reviewing the latest professional literature and analyzing practices of eleven Hungarian universities we will assess the conversion of Human Resource Management and consider possibilities for modernization.
Journal of Economic Literature (JEL) classifications: I21; H19; M52;M53;M54
-
Presentation of economic and socio-cultural impact analyses of the Opera festival of Miskolc
114-130Views:118The article presents research into the economic and socio-cultural impact of the Miskolc Opera festival. It explores how a cultural event – which was created thanks to conscious urban development – can operate in a city with an industrial past and a stagnant economic situation. After the methodology and desk research, the tourist facilities of the city are analyzed. In the following sections of the paper, the results of primary research are presented.
Journal of Economic Literature (JEL) classification: Z130