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The Marketing Concept, Market Orientation and Marketing Competencies: How are they Adopted in Small and Medium-sized Firms?
104-117Views:135The aim of this paper is to review the literature dealing with the marketing concept, its implementation, i.e., market orientation, marketing competencies and their effects on performance with special emphasis on small and medium-sized enterprises (SME). A large number of studies have shown that, on the one hand, the lack of a conceptual marketing approach is one of the most serious problems owner-managers face in business operations and, on the other hand, marketing is recognised as one of the most important business activities essential to the survival and growth of the enterprise. According to the literature,
the adoption of the marketing concept/market orientation in SME-s is limited, due to limited resources in finance, time and marketing competencies.JEL classification: L26, M14, M31
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Examination of the effect of financial transfers within the European Union
83-102Views:270It is a common view that financial transfers within the European Union have a significant effect on economic growth. Model simulations, sponsored by the European Commission, seem to confirm this supposition. The econometric analyses evaluating the actual impact of the funds, however, yields a dismal picture on the additional growth and convergence effects of financial transfers. This study's goal is to find the reason why the outcomes differ so much. First, we present the main types and the underlying logic of the evaluation methods of EU regional policy. This is followed by a review of the lessons learnt from the specific evaluation methodologies including case-studies, general equilibrium models, and regression analyses. Our conclusion is that the main objectives of the European regional policy prevailed only to a limited extent, which is mainly due to crowding out effects, rent-seeking, inefficient allocation and moral hazard.
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From mud-hut to microprocessors: The unified growth theory
29-50Views:127The Unified Growth Theory attempts to explain economic growth in the long run within a single framework. Accordingly, it is expected that a successful unified theory is capable of modeling the transition among different economic regimes. In this study, after identifying the main features of the three growth regimes (Mathusian, post-Malthusian and sustained economic growth), we review two typical unified growth theories. While the Hansen-Prescott model seeks to explain how the transition occurred, the Galor-Weil model focuses on the causes and interrelatedness of the observed phenomena.
JEL classification: N10, O41
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Adatbányászat üzleti szemmel (I. rész)
Views:109Organizations in the 21st century - whether they are profitoriented or not, in private ownership or state-owned - can increase their efficiency with an outstanding tool. This tool is data mining. This article first of all defines and presents data mining, and locates it in the process of 'Knowledge Discovery in Databases'. Following this we review the fields of employment of data mining and the basic methods employed. In particular we discuss the method of classification and the theoretical background of the main techniques, such as decision trees, neural networks and logistic regression models. The second part of this paper presents the real world application of this technology by way of an analysis of a real database.
Journal of Economic Literature (JEL) classification: C25, C44, C45, C49