Demographic changes have made it particularly important in European societies with an ageing population to ensure that workers' health is as good as possible, so that they can continue to work reliably and to a high standard for as long as possible. However, for a number of reasons, workers are unable to meet this expectation, based on workplace health surveys and absenteeism rates. Health promotion at the workplace has therefore become a priority not only for employees but also for employers, with the aim of enabling people to remain active for as long as possible and to prevent the onset of chronic diseases. In the present study, we will discuss the interconnection between health promotion and healthy lifestyles, and the possible means of achieving this, primarily by describing the Hungarian situation in the context of health tourism.