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The online marketing possibilities and judgment of the domestic food-sector
77-84Views:229The theme of my PhD research is the online marketing possibilities and judgment of the domestic food-sector. This article is based on the important bibliography of my research theme. I show the new categorization of the tools of marketing communication. I examine the recent years’ changes of the social approach and the interactivity. Based on the meeting of the Internet I separate our ages’ generations. Furthermore I examine the transformation of consumers into users in the digital environment. I prove the changes of the Internet’s penetration and the presence of enterprises in the Internet with statistic data. I touch the tendency of information searching in online environment. I present new methods to measure the online marketing activities’ return.
Finally, I define my objectives of research based on my own experience and bibliography overview over and above I draw up my concrete future’s research which I separate seconder and primer section.
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Periphery formation and economic-social conflict
87-90Views:125The timeliness, significance and importance of the study is sensitively shown by the fact that a large part of the Tisza region is slowly being moved to the periphery in the slowly modernising and changing economic and settlement spatial structure of the Great Plain. This situation is also deepened by the fact that the social and economic backlog increases in the majority of the region, as one third of the 33 most disadvantaged small regions in Hungary can be found here. This study basically contributes to the establishment of the development of the Tisza river’s spatial environment and the development of new solutions.
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Coherence and connection between the good pond culture practice and the environment conscious management
60-73Views:86According to the data indicating the decline and restructuring during the past decade, as well as the trend in the European Union member states, it can be expected that the role of traditional agriculture and fish production in direct rural employment decrease further. This also values those strategic directions for restructuring that will lead fishculture from quantity driven to quality production along with sustainable development (i.e. environmental conscious production) and multifunctional farming. This way the economic and social tensions caused by the concentration of the production and labour output can be mitigated.
It is laid in the 1257/1999 Act on rural Development that farmers that enrol the agri-environmental scheme should follow the “Good Agricultural Practice” on the whole managed area. In case of agri-environmental schemes this is a precondition for which no grants are given.
The adaptation of “Good Agricultural Practice” in fishproduction,where it is called: “Good Pond Culture Practice” is considered important on the basis of the above mentioned. This programme is undertaken in co-operation with the Research Institute for Aquaculture, Fisheries and Irrigation, University of Debrecen, Faculty of Agricultural Economics and Rural Development and the Association of Hungarian Fish Farmers and Product Council.
The European Commission proposed the formulation of the European Fisheries and Aquaculture Fund (EFAF) for the period 2007-20013, which will replace the Financial Instruments for Fisheries Guidance (FIFG), but it also consists of several new elements and will be working differently, too. According to the proposal the budget for the Fund will be nearly 5 billion EUR (4963 million EUR). The development level of aquaculture and fisheries and the social and economic significance in the given member state will be considered when distributing the Fund between the Member States.
According to the plan the Fund is organised along five priority axes, of which the most important for the Hungarian fisheries sector is No. II: Aquaculture and the processing and marketing of aquaculture and fisheries products. The main measure areas are the followings:
1. investment support for aquaculture;
2. support for aquatic-environmental schemes;
3. environmental- and animal health issues;
4. investments in processing and marketing
In case of accessing support under measure area No. 2 farms are obliged to meet the requirements of the scheme beyond the “good management practice” for 5 years, which is to be supervised by the approved body of the Member State. For this reason our work is considered to be substantial.
Approval of the application of “Good Pond Culture Practice” is based on two elements: first the prevailing environmental and nature conservation regulations, as well as the list of controllable conditions in the new agri-environmental agreements are to be met. “Good Pond Culture Practice” are to be conducted on the whole farm area. Its main elements are:
- nutrition management,
- feeding,
- pond maintenance,
- stocking,
- harvesting,
- animal welfare (storage and over-wintering). -
The role of mediation resources in the operation and development of knowledgeintensive small and medium enterprises
109-113Views:138Address social and economic processes of social capital system between universities and the business sector – because of their special and similar characteristics – major emphasis will be displayed. Knowledge-intensive companies would be hard to imagine functioning without established links with tertiary education institutions and universities can now functions would be unthinkable without displaying the corporate sector sectoral specificities of knowledge and strategies of the university.
Because of the development of knowledge-intensive business activities based on innovation-oriented economic development which are specific to innovative SMEs, funding sources and opportunities. In a typical operating environment of innovation, with sectoral, spatial and temporal factors are constantly changing. These factors are decisive elements in the innovation opportunities, and through this indirectly the success of these enterprises. The resources involved in mediating the markets perceive a high risk to price this innovation activities and their funding. Under the study to try to answer that by optimizing the functions of universities, how and in what form they may have a role in mitigating financial risks.
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Economic policy strategy of UNITAB
83-90Views:84Under the leadership of the International Association of Tobacco Producers – UNITAB – there is a struggle going on for stabilizing the situation of European tobacco growers. UNITAB unites the tobacco associations and tobacco growers of all EU countries.
Tobacco production ensures economic stability for more than 100 thousand small- and medium-sized farms in the rural areas of 10 EU countries. In addition, its social importance in the survival of rural communities is emphasized by the 400 thousand direct or related seasonal jobs.
Within the framework of the CAP reform, the European Union is gradually changing the regulations of production. This is based on the decoupling of subsidies, which will be implemented in two phases. Between 2006 and 2009. the decoupling will be 40% and then after 2010, 50% (the other 50% will be used for restructuring within the second pillar). The question is raised, how will the second 50% be restructured to the second pillar. Between regions and how it can be ensured that this support would go to tobacco production.
With its participation in the principles of the European Tobacco Charta, UNITAB targets for production under economically-balanced conditions, the production of products meeting the customer requirements, consideration of the working conditions (especially for seasonal workers) and adherence to the health regulations related to the consumption of the end product already in the production and environmental protection. They aim to ensure the survival of the sector via tobacco growing with sustainable development and high quality. To maintain the continuity, there is a need for the support of regional, national and EU authorities. Future of the sector is dependent upon adaptation of tobacco growers and upon meeting the social expectations.
According to UNITAB, efforts should be made to modify the decisions so that the majority of the funding could be used by the grower. The tobacco industry has been able to effectively fight for its survival. -
Nyelvi kompetencia-elvárások a multikulturális munkaerő piacon
11-14Views:132Proficiency in a foreign language, especially when combined with knowledge of and skills in another professional area, is highly desirable in the multicultural marketplace. Just as business and media have experienced global changes over the last few decades, so, too, has grown the acceptence of English around the world as the lingua franca for economic and scientific exchange. Second language speakers increasingly turn to English as a requirement of international communication. It is more than understandable that in many European companies, proficiency in English may even be a hiring criterion (Inman, 1983). The spread of English thus privileges certain groups of people and may harm others who have less opportunity to learn it.
One can rightly conclude that we are in an age when communicative language skills in English are an indispensible component of literacy. Many claim that this may well entail significant changes in the social and individual values of nations and people.
This paper investigates some of those underlying social and economic processes that have over the past few decades brought English language literacy into the focus of the attention of many researchers and educators. In the framework of the paper, certain issues of the conceptual impact that these changes have (or are presumed to have) on English language education are also discussed. -
The effects of education, culture, research and development in Hajdú-Bihar county
87-90Views:204The most important instrument of social advancement and economic development is the education system. The educational qualification of the population of Hajdú-Bihar county is continuously improving, however the census data of the year 2001 show that the educational qualification of the population of the county did not reach the national average. The educational qualification of the county’s population is higher at the county seat and in other cities and lower in small municipalities. The county’s ratio is strongly influenced by the data of the county seat Debrecen and that of Hajdúszoboszló sub region.
The unfavorable educational level of the region is related to the migration tendencies and the brain-draining trends of the past decades, as a consequence of which the population of the less developed eastern regions has moved either to the capital, or to the county seats, or larger cities of the region. The young are increasingly affected by the process.
The number of kindergartens in the county corresponds to the national average, therefore taking into consideration the regional demographic characteristics the aim should be the equalization of regional disproportions. The number of students per 1000 resident within the Northern Great Plain Region and in the county significantly exceeds the national average. The secondary school network of the county consists of 38 secondary grammar- and 51 secondary vocational schools.
The secondary schools of Debrecen have considerable impact on the county’s secondary education. The vocational training network of Hajdú-Bihar county is a large, in its conditions highly differentiated institutional network in which all types of secondary vocational institutions are present with secondary technical-, vocational-, accredited higher vocational-, specialized or preparatory vocational-, and special skill enhancement programmes. The majority of the secondary institutions have regional, rarely national enrollment.
Students who have the intention to continue their studies in higher education within the county can study in Debrecen or Hajdúböszörmény.
The integrated University of Debrecen has the highest student number within the country and it offers the widest range of academic programmes in Hungarian higher education. The University of Debrecen with the wide range of graduate and postgraduate educational programmes, unified academic qualification system, English language programmes is a European standard scientific centre of the Trans-Tisza Region. The county’s higher education takes exceeding share beyond its weight in the education of Natural Sciences (Biology, Physics, Chemistry, Earth Sciences, Mathematics), Health- and Social Sciences, Agricultural- and Environmental Sciences and Information Technology, which positively influences its educational structure. The county’s share in the education of Humanities (Hungarian Language, Foreign Languages, History, Archeology, Philosophy) is also significant.
6.3% of the country’s scientific researchers work in the county. In 2010 7.0% of the country’s R+D expenditure was spent here. 3/4 of the region’s research capacity is in Hajdú-Bihar county employed either by the University of Debrecen or by the research teams of the Hungarian Academy of Sciences.
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A study of the changes in management tasks
39-44Views:119Determining the scope of management is difficult owing to the terminological uncertainty, which can be experienced often. The terms of management theory are interpreted differently not only by the general public but also by the highly recognised specialists, researchers, and instructors of this special area. The reasons for this can be found in historical preliminaries, the different social environment, attitude and approach. The definitions and the content of the terms have been modified and developed in parallel with the social and economic changes (Berde, 2001). The consequences of the economic changes of the past decade have significantly affected the conditions for the operation of management, the management structures, the ranking and importance of management tasks. The differentiating of corporate sizes, the increase in the number of small and medium-sized enterprises, the simplification of the production structure, the decrease in management levels, the strengthening of proprietary positions, and the continuous changing of the market economic environment are all influences that also affect, determine and continuously modify the management tasks.
Everyone knows what a manager does. Still, it is not easy to determine what it does all day as his or her work is such a complex activity where the management tasks are present in a complex way, weaved into each other. Nevertheless, the separate management tasks appearing in the management activity can be defined well, can be separated from each other clearly, enabling us to study and analyse each management task separately.
Based upon the findings of a face-to-face questionnaire survey, this essay aims to present that, according to the managers, to what extent the judgement of management tasks has changed and to what extent the applied management tasks specialise based upon the extent of relation to the company. -
Analysis of the reasons for the crisis and insolvency of agricultural enterprises
49-54Views:72The huge insolvency of the enterprise organizations is very adverse for the national economy, the first social and economic task of each country, Hungary as well, should be the maintenance
of the efficient and viable organizations. The liquidation of the agricultural organizations has much more economic and social effects. As a result of my researches I declared that most of the
time the causes, which led to the liquidation of agricultural organizations, are independent from the organisation and are external. The common feature of external causes are that they are
not influenced by the organisations, so they cannot be avoided. So the adaptation to the external causes has huge importance in the battle of avoidance of insolvency. -
Surveys of residents’ attitudes to tourism development
220-227Views:135Tourism has an important role in the various development plans and strategies around the world. It has also become an important component of rural development programs, as rural communities experiencing serious economic downturns often consider tourism to be a possible way of development. The expected positive economic and social impacts may not occur and negative tendencies are reinforced if communities do not support or even oppose tourism development. For this reason, it is highly important for planners and decision-makers to understand how the public perceives the tourism industry.
In the international literature there is a growing number of studies about residents’ attitudes toward tourism development. In the present study I review the social and economic factors that influence the attitudes of residents and communities, as well as demonstrate the typologies that were created on the basis of the results. Finally, I summarize the theoretical models that are used to interpret the results of the investigations. -
Extras of the rural system of areas
271-273Views:120The essay describes the rural system of areas as a system unit of mutually necessitating natural, social, economic and human environments. A new rural developmental model has been developed to achieve the effects that strengthen this system. The taxonomically interpreted effects are achieved through guiding projects. The author presents the connections of biomass – bioenergy generation to covey the message in practice.
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Connection Between Leadership and Communication
248-255Views:77Discussing communicationis not an easy job as it is about one of the most important symptomps of life, which plays an important role in all social humanic processes. Ways and devices of communication, communicational system of society developed – while in constant connection – with daily activity, social relations, bodies and structure of society.
Communication takes a prominent part in all forms of management. By the help of this article I would like to demonstrate what importance communication has according to literarure and what relationship can be experienced between communication and management. Is D’Aprix statement reliable saying “communication is management or more properly drafted management is communication”?! -
Hungary’s employment policy from the point of view joining the European Union
189-197Views:75What is a place of work? Is it a commitment to work, or continuous pressure under work, or hunting for income? This article is a brief review about the main milestones of the employment history of the European Union and Hungary. In 1989, the Social Charta about the social principles of employee was issued. In 1997 the employment policy became the part of the acquis communautaire. Finally, in 1998, the European
Employment Strategy was developed, which contains the community employment guidelines. In the year of millennium, the new long term concept of the EU, the Lisbon Strategy was approved. In this document the EU was targeted as the most dynamic and competitive knowledge-based economy in the World till 2010. The Tens joint to the EU in 2004, and a bit later it became clear, that the EU is light-armed against some of the world economy challenges. As a consequence, many objectives of the Strategy could not be reached. Recently member states of the EU have to develop the national action plan for employment year by year. The hungarian plans were developed as well, but the wrong labour market’s parameters haven’t been changed since 2004. -
Labour productivity in the Hungarian agriculture
119-128Views:170This paper presents the situation of the agricultural labour employment and evaluates the agricultural labour productivity in Hungary. Since Hungary’s EU accession, the share of agricultural employment in the total employed population has been stabilized at around 5% in the country. Due to low wages, low profit and low prestige, agricultural jobs are not attractive. The gross and net labour productivity gap between Hungary and the EU have been significant since the EU accession. The agricultural labour productivity of the Hungarian regions also shows a different picture. The labour productivity influences the cost, profitability and competitiveness of products. The advantage of the cheap labour force in Hungary’s agriculture significantly decreased due to low labour productivity. There are several opportunities to increase the agricultural labour productivity such as the increase of labour force qualification, moving toward producing higher value added agri-food products, rejuvenation of population in agriculture and the improvement of the conditions of financing agriculture.
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Education and language teaching in the light of recent social and economic needs
23-29Views:80This paper attempts to describe several general educational potentials that are assumed to facilitate adequate pedagogical response to the recent economic and social paradigm shifts that have resulted in marked changes in the requirements for the labour force on the global job market.
The article describes the most powerful pedagogical trends of the 20th century, selectively concentrating on the assessment of their contribution to and share in the preparation of the inevitably forthcoming paradigm shift in education.
Topic related issues of language teaching in an academic setting are then discussed, focusing particularily on English for Specific Purposes, followed by a more thorough analysis of the major types of ESP syllabi. This analysis attempts to identify those properties that empower ESP teaching to give a more sophisticated answer (as compared to general language teaching) to issues raised by the appearance of new trends and needs in the
global job market.
The paper offers conclusions for consideration as to the responsibility of language teachers and strategy makers in higher education, acting in an intercultural environment. -
Implementation alterantives of the CIVAQUA complex water management program in the Debrecen region
71-73Views:166Hungary is one of the countries in Europe which has the largest amount of water supply because of its geographical conditions. Water comes from the surrounding mountains makes this water supply even more bigger. This precious water base needs to be treated responsibly and the most efficient way. The Civaqua program is a project with the above-mentioned conditions, made by the Local Government of Debrecen and the Water Directory of Trans-Tiszanian Region. This project deals with the exploitation of the East-Main Chanel’s water for social welfare, agricultural and inverimental protection purposes in Debrecen and its agglomeration. The aim of this paper is to give an overall insight into the investment plans of Civaqua program and it is also examines its positive direct and indirect effects on the region.
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Herbaria and foods in the development of microregional spaces
87-89Views:187This study aims to define the concept and significance of herbarium in space and time. It compares the basic ideas of traditional and modern paradigms paying special attention to medicine and nutrition. It examines the notion and role of functional foods in the light of paradigm changes, health preservation, and healing. Concerning the improvement of microregional areas, it evaluates the possible role of herbaria in creating social cohesion, community building, education, and economy improvement.
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A study of social and economic influences of universities in the Derecske-Létavértes subregion
153-157Views:119Businesses operating in the region – adopting to local conditions – mostly pursue agricultural activities. Their R+D activity is rather moderate and largely focuses on development, moreover, the range of innovative businesses is relatively significant, which businesses – before long – will become potential partners for institutions of higher education (especially for Debrecen University).
Social impacts of universities are notable on the person’s status in the labour market. Our study of the Derecske-Létavértes region shows that those with a university degree have an advantageous position in the labour market, compared to the sample of youth aged between 16 and 35. Knowledge obtained at college and other skills greatly help the young to find employment.
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Regional Development Differences in Hungary and the Northern-Great Plain Region
62-71Views:176The most important endeavour of European Union’s regional policy is to moderate disparities. An emphasised strategic objective of member states, based on the principle of solidarity, fairness and justice, is to develop regions and almost forty percent of the common budget is devoted to achieving this objective.
Hungary, as a full EU member state, will get a new chance for underdeveloped regions, especially for the Eastern-Hungarian as well as the North Hungarian and North Plain Region.
The differences in development among the regions are significantly influenced by the economic characteristics of the specific region, quality and quantity of human resources, accessability of the region and other factors influencing local quality of life beside natural conditions.
The new spatial structure was formed by change of regime, processes of the nineties, primarily the economic renewal based on foreign capital investments and the crisis phenomena in parallel with these. The economic, political and social consequences of the transformation significantly changed spatial structure and increased disparities. New disparities formed which were further aggravated as a consequence due to the formation of the eastern-western slope and local crisis zones. As a result of the outstanding development of the capital, the long term differentiation of regional development differences can also be detected when examining the regional distribution of Hungarian gross domestic product. The collapse of heavy industry and agricultural mass production based on the eastern markets primarily affected the north-east counties in the eastern part of the country.
Strengthening regional competitiveness is of key importance for the region, which requires the application of consistent development policy. The most important is economic development which, if it operates well, also infers the possibility of establishing welfare infrastructures. Drawing in external sources to ease the significant lack of capital is important for the processing industry and the development of supplier networks. Agricultural development also plays an important role in transforming economic structure, since the characteristics of the region, its traditions and long term competitive advantages are favourable, therefore it is going to represent a higher ratio within the economy than the EU average. The modernisation of the agricultural sector can be promoted by supporting market accession, quality agricultural production and stimulating producer-retailer cooperation. The development of transportation and informatics infrastructure as well as human resource development plays a significantly important role in the development of the region.
In conclusion, the implementation of such a consistent regional development policy is required in the future, based on the strengths of the region, that serves the most efficient utilisation of regional development funds through the implementation of regional policy principles and prevents the irreversible decay of the region while promoting rapid development. -
The study of attitudes, prejudices and stereotypes towards the blind and people of visually impaired
61-66Views:140Living with visual impairment is not only a state but it is also a social connection. This relationship has two directions: on one hand it means belonging to the community of the blind and visually impaired, and on the other hand it means the lack of belonging to the healthy population. To study their situation and to tackle the issue of their social and work-related integration is an essential goal for this particular disadvantaged group as well as for the society. In my research I have examined how intensive and of what scale the emloyers’ attitude, stereotypes and prejudices towards the blind and visually impaired are. The research was centred around the measure of attitude, which was carried out with the help of an Osgood semnatic difference scale.
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Addictions of youngsters living in the countryside: social and demographic background of alcohol consumption
81-84Views:140In the past 10–15 years, the consumption of illegal drugs has increased significantly both in Hungary and in our county. In parallel with the society’s getting more and more open, the fulfilment of personal freedom, and the spreading of globalisation and individual culture, the use of drugs has become more and more accessible and acceptable to the young.
Social problems are supposedly connected with the interviewees’ alcohol consumption. The EuroADAD questionnaire was used. The sample covered 190 interviewees. I have processed the data with the SPSS statistical program package.
The linear regression analysis was applied to examine the interrelations between the elements under study. Almost consume alcohol as well. Among the examined socio-demographic variables, youth alcohol consumption was most affected by the gender of the respondent, the dissatisfaction with living conditions, and the change of residence.
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Connections between the roma segregation processes and home circumstances in the outskirts of Hajdúböszörmény
57-61Views:106In order to analyze the social status of local gipsies – both inside the community and among themselves – we conducted an empirical research of 300 participants, in which we took the distinctive spatioand sociostructural features of Hajdúböszörmény into consideration. Furthermore, a second research was also carried out in which we questioned 25 prominent persons. Participants were selected in a way that the study may give a realistic picture of each of the segregated areas of the town (focusing on social, educational and realty issues), thus besides questioning professionals dealing with the concern of gipsies on a daily basis, we decided to involve representatives of the local government as well. The reports concerning the realty status of the segregated areas were supplemented with further material provided by the local government.
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The role of economic information technology in the use of functional foods and herbaria and the development of microregional spaces
83-86Views:137This study aims to define the concept and significance of herbarium in space and time. It compares the basic ideas of traditional and modern paradigms paying special attention to medicine and nutrition. It examines the notion and role of functional foods in the light of paradigm changes, health preservation, and healing. Concerning the improvement of microregional areas, it evaluates the possible role of herbaria in creating social cohesion, community building, education, and economy improvement.
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Regional restructuring, reindustrialization and development of the higher education
173-176Views:100The development of the new economy in Hungary involves a complexity of economic and social processes. The sectoral structures and territorial location of the industy and the higher education show significant inequalities. Capital city concentration, low level of research orientation and insufficient linkages with industries are the most important barriers of the development of higher education and reindustrialization. The regional and cohesion policies need strong relations between economic restructuring and higher education development. The paper focuses on demonstrating the regional differences in these fields in southern and eastern Hungarian regions.
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Possibilities of conceptualization and operacioanlizaton of the safety culture and safety climate in the international safety management researches
117-126Views:79In this paper the author summarized the definitions and operationalisations of the safety culture and safety climate concepts. He analyzed the Hungarian and international safety
management scientific literatures. He also analyzed the scientific definitions and summarised the common and different elements. The author emphasizes that the many different scientific safety culture researches had been created good possibilities to find the common surfaces. Based on the international safety culture operationalisation practices the author identified a composition of safety culture dimensions which could be a possible basis for the Hungarian safety culture researches. These dimensions are:
???? values (individual and organizational) from this result scale of values,
???? attitudes (individual and organizational),
???? motivations,
???? perceptions,
???? social status and estimation of the occupational safety and health,
???? position and estimation of the occupational safety and health communication,
???? position and estimation of the occupational safety and health tranings,
???? measuring of confidence, optimism, fatalism and anomic characteristics,
???? good practices and behavior,
???? influence and estimation of the work,
???? risk perception and safety level perception,
???? contentment.with occupational safety and health.