This work aims to answer the questions of, what is the communication and mass media role in the process of settling down in a new landscape through analysis of the publications and communications in the medium newspapers, ranging the year from 1921 to 1989. The main newspaper this research focuses on is the "O Correio do Povo" which is the main local newspaper of the city of Jaraguá do Sul, also the "Jaraguá: Seminarios Nacionalistas" another newspaper that circulated for a few years in the city. Thus, the focus is on reporting and analyzing the newspaper advertisements and reports, to answer the questions of, what is the communication and mass media role in the process of settling down in a new landscape by the Hungarian immigrants in the South of Brazil. Based on archive research, focused on the role of the media in the process of immigration and colonization in Jaraguá do Sul. The timeline range covers the propaganda made for the arrival of Europeans to the south - before 1891 as presented in books -, going through the publications in the local newspapers from 1921 to 1989. Finally, a brief introduction was made about the nowadays publications, reinforcing the role of the newspaper in remembering, which generates questions about its new roles in society under a digital acceleration. The whole analysis brought up also the main values and needs of the community during the first decades, through the portrait of the current in the past, which the newspaper helped to compose. Such aspects will help in the reflection of future analyses on how it was reflected in the local architecture.