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  • The impact of COVID-19 on the online shopping habits of the elderly - a study in two regions
    146-158
    Views:
    149

    COVID-19 significantly affected the lives of people, including the elderly, who tried to reduce their personal relationships, especially during quarantine periods. Their daily lives have changed, including their consumer behaviour. The basis of my research was the longitudinal research of the Gerontology Department of the Faculty of Health Sciences of the University of Debrecen. In the summer of 2021, I made an interview research covering two regions, in which I searched for answers for example the COVID-19 epidemic affected the lives of members of elderly organizations, how their habits changed, for example regarding the use of digital devices and consumption in general. Based on the results, it can be said that while in 2020 the members of the organizations kept in touch with each other mainly by telephone during the pandemic, in 2021 there were almost the same number of those who used traditional telephones and those who preferred online contact. Online communication and Internet use have probably become more widespread because older people have become more open to the online world. In the examined period, the willingness of the elderly to use digital devices increased and their opportunities broadened, for example through the (often forced) development of their competences. This is also true for online purchases. As in all age groups of domestic consumers, online consumption has also increased among the elderly. In their case, this is mainly influenced by their opportunities related to digitalization. The main advantage of digitalization for the elderly is that it is much easier for them to keep in touch with each other, including with family members who live far away, while one of the disadvantages is that not all elderly people can afford to have the appropriate competencies, technical conditions and internet access.

  • Health challenges of the elderly: a comparative study of the need for health social workers in Nigeria and Bangladesh
    11-14
    Views:
    70

    The established fact is that the population with the highest consumer of healthcare services is the elderly because of the increasing demand for adaptive health services accessible to the elderly. As the elderly continue to age, there is a decline in the health condition, developed societies have explored and employed several multidisciplinary approaches to the care of the elderly. The focus is on social work as a profession.

  • Carmen - How are we growing old in cyberspace?
    25-37
    Views:
    68

    Introduction: Cyberspace is a platform which determines us for many decades. Socialization takes place not only in school, workplace, or family, but also in social media which means that every age group is affected.
    Aim: The aim of the paper is to pop up questions in connection with growing old in cyberspace with the help of a work of art of Stromae.
    Methodology: The videoclip can be considered as a short content of the critical view of Twitter. In Hungary this platform hasn’t been so popular, however, it is a symbol of social media thus it can be interpreted to the tendencies that can be seen worldwide. The materials of the analysis are the pictorial representations of the videoclip, while the analytical tool is the theory and practice of social representations.
    Theoretical background: To analyze the work of art, theories in connection with socialization and social representation are used in order to have a deeper understanding of processes of consumer society while aging. Life events - birthdays, eating out and visiting cinema - are enhanced to see examples of possible individual failures and also the extension of these failures to society.
    Conclusion: The visual representation of pop music plays a socially responsible role that affects all age groups. Raising awareness about responsible use of social media should not only be limited to young people in the future but also extended to the elderly as vulnerable social groups of society.

  • The role of active ageing in the consumer protection
    65-77.
    Views:
    218

    Worldwide recognized the high prevalence of deceit aimed at elderly individuals (Boush,
    Friestad és Wright, 2009; Valant, 2015). Following the active middle-age, aging individuals
    perceive several physiological and psychological changes. Naturally, these changes do show
    individual differences. The aging generation members’ typical communication related and
    social features are to blame for these deceptions, unethical abuse of the vulnerability. Elderly
    individuals are more susceptible to persuasion than younger adults (Visser és Krosnick,
    1998).
    In the present study, we summarize features appeared in the literature which can establish
    older people’s vulnerability. Furthermore, we report an interview-based-study, in which the
    examinees shared their experiences on suspicious offers.

  • About the questions of consumer protection of elderly people: Kerekasztal beszámoló
    119-121.
    Views:
    110
    Round table discussion on elderly consumer protection issues.
  • Vulnerability of elderly consumers - their children's perception
    17-19
    Views:
    53

    The research goal was studying elderly individuals’ consumer vulnerability in an unusual way. This is a topical issue, as for example the high prevalence of grandparent scams and other older adult-focused criminal activities is well known in the literature (e.g., AARP Foundation, 2003; Boush & mtsai, 2009; Yip & Schweitzer, 2015; Valant, 2015). A broad spectrum of studies (e.g., Carpenter & Yoon, 2017; Lee & Geitsfied, 1999; Peters et al., 2007) focuses on the aging consumer’s features that can be blamed for their vulnerability, as for example changes in cognitive capacity, fast speech processing and openness for social contact. The novelty of the present study is two-folded. First, a psychological approach was followed focusing on the role of persuasion knowledge (Friestad & Wright; 1994) and self-efficacy (Bandura, 1994) in this context. Second, not the elderly population, but their children’s perception was investigated in a mixed-method study.