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• The Impact of Green Marketing Strategies on Employees Green Performance: An HRM Perspective

  83-92

  Rama Mohammad Alzu’bi

  Enikő Kontor

  Views:

  156

  The rising concerns of the influence of human actions on the environment has resulted in a growing focus in the field of management science, particularly Human Resource Management (HRM). The right direction of going green must be directly linked with Environmental, Economic, and social performance Also, the field of Green Marketing has recently gained significant interest from researchers and practitioners in the realm of consumer behavior. Marketing and HR are fundamental departments in any organization, and their collaboration is essential for the success and resilience of a business, especially if the focus on sustainable development. This research aim to identify the impact of GM on employees’ green performance (GP). Also, to enhance research efforts, and improve the search process for other researchers seeking relevant paper and future research. The research problem has been formulated with the question: Can green marketing impact employees’ green performance by adapting, implementing, and promoting environmentally conscious behavior and corporate sustainability. This article provides a systematic Literature Review of existing research as a methodology. This research found that business can use GM strategies to impact the employees GP. Therefore, promoting and encouraging environmentally conscious practices in the workplace and incorporating a “sustainable culture” will help employees feel healthier, more motivated to finish their work, easily communicating their ideas about best green practices, and more satisfied with the company.

• Access in the Systematic Approach of Customer Service

  21-29

  Pál Vermes

  Views:

  93

  The term 'customer service" can illustrate the basic activity: customer service = service for the customer. The most important features in one of the definitions of customer service are to satisfy the customers, market orientation,  complexity, long term participation in the market and the double meaning (both activity and organization). To manage the relations and characteristic features of customer service into a system assist the effective operation and control of customer service : the customer service is a particular system (system part) to integrate and permanently coordinate the technological work to satisfy the customers. The dynamical interaction of the customer service and marketing is illustreted by the marketing - customer model (MV); which is suitable for the assessment of the effect of the customer service on the elements of the model.

• Catering in the Dining Cars of the Future

  87-92

  Mária Fodor

  Hajnalka Fekete

  Rita Csáki

  Brigitta Nagy

  Emese Nyilas Tünde

  Andrea Balogh

  Ágnes Bíró

  Bence Gellért

  Róbertné Bakos

  Views:

  60

  The examination of catering has become an importantissue for MÁV, the Hungarian Railways again. It plays an extremely outstanding role during longer trips, but it can also increase the comfort of passengers during shorter trips. Numerous good examples can be found worldwide, which can be adopted by Hungary. The present examination and research have started at the request of MÁV Zrt. Railway is the second most significant way of transport, aft er the airlines. However in order to be able to keep this position, railway has to widen its range of services, such as dining cars. We are trying to support the reform of dining cars considering all the relevant professional viewpoints.