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• The Role of Fair Trade Products in Hungarian Retail Trade

  136-148

  Ildikó Csapó

  Views:

  119

  The expression ‘fair trade’ may have many interpretations. In economics it means an ‘untraditional’ form of trade. It means a trade partnership, which is different from the usual interpretation of international trade. The real primary aim of fair trade is to ensure a predictable and sustainable, long-term development under more advantageous conditions for underprivileged producers and to introduce fair trade products into the trading systems of developed, ‘northern’ countries. Trade becomes ‘fair’ when it hinders the destruction and the exploitation of human and natural resources and in this interest it achieves the modificati on of standards and it does not intend to change the structure of traditional international trade. Fair trade refers to a special approach of commercial activity, which gives priority to the needs of producers with the help of a new producer – vendor agreement.

• DIGITALIZATION CHARACTERISTICS OF THE CONTROLLING AREA OF COMMERCIAL ENTERPRISES

  49-59

  Péter Bajnai

  Views:

  202

  One of today’s most important social and economic phenomena is the fourth industrial revolution, the effect of which is that digitalization can significantly transform business processes. The corporate controlling area cannot avoid transformation either, its methods and tools will change. Just as controlling itself, its changes can also differ between sectors, especially in the extremely diverse service sector. The aim of the research is to examine, on a domestic sample, whether there are differences in this respect between companies with a main commercial activity and the rest of the service sector. The data of the questionnaire research conducted with 46 controllers and managers were evaluated by means of cross-tabulations, averages and statistical tests. There are no differences in the digital development of the key performance indicators that form the basis of controller work, in the use of ERP systems, automation solutions and language algorithms. In the commercial group of the sample, the use of business intelligence tools providing advanced planning and analysis options is significantly more common. The two groups of the sample do not differ in terms of the factors encouraging the digitalization of the controlling area, but the companies with a commercial main activity differ in terms of the importance of the factors hindering the process: they are more averse to new technologies, more afraid of their usual positions, but perceive the financial aspects of the development to be less important.