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• Family Roles and the Factors Influencing Purchases in the Case of Detergents

  53-60

  Csaba Varga

  Norbert Stréling

  Anita Domján

  Éva Pólya

  Views:

  98

  In our paper we examined the detergent purchase decisions, consumer behaviour and the Hungarian adult female population’s related role. After reviewing the relevant literature we conducted a field research, the most important findings of which can be found in this article. Our paper focuses not only on the purchase decision roles within the family, but also on the examination of consumer behaviour related to detergent purchase also considering preferences, price sensitivity, and the attitude towards novel detergents. We also expand upon the effects of the external social environment exerted on families.

• Innovati on is a Key Factor in the Development of the Countryside

  102-109

  Boda Tímea

  Views:

  60

  One of the determining factors of the countryside’s competi ti veness are innovati ve enterprises. Through their development programmes they boost the use of the countryside’s own resources and reprogram the knowledge bases, which open new spaces for development by building on countryside traditi ons. The innovator is a key factor in this process. The innovator is capable of realising the need for change, is capable of renewal and holds the competencies that determine the success of his enterprise and thereby the competi ti veness of his environment and that of the countryside.

• The key to rural development, startup - a new and innovative environmental solutions business search engine

  135-142

  Attila Szakács

  Alexandra Gráner

  Kitti Jánosi

  Milán Kalmár

  Péter Sipos

  Views:

  129

  In the 21st century is a difficult task that just completed a tertiary education institution whether it can be college or university. The theoretical part of the school to learn their profession, but it is possible that the future work over the years to acquire the practice. Environmental and agricultural development specialists’ undoubtedly great expertise, which is great emphasis on research, and the resulting innovation that is present several areas. With the new technologies work more effective, energy efficient and become more conscious. By a recent graduate professionals startup business can achieve even greater success, not only in his country but also abroad supports not only the Hungarian economy by this, but also enhances the reputation of the country. Institution of higher education in the region Szolnok completed by 100 persons completed a quantitative research, which is very interesting information can be obtained.

• A HAZAI ELEKTROMOS AUTÓIPAR VIZSGÁLATA – FÓKUSZBAN A FOGYASZTÓI MAGATARTÁS

  Kevin Németh

  Péter Miklós Kőmíves

  Views:

  412

  Electric cars are becoming more and more popular in Hungary, and there is a growing trend in the European Union to consider new car sales. One of the main reasons for this is the Hungarian support system. In our study, the structure of the support systems for electric cars provided by the governments of the V4 region is presented in detail, and their effectiveness is presented as well. In the course of the research work, we performed secondary data analyzes and examined in detail the reasons for the popularity of electromobility.

• DIGITALIZATION IS AROUND THE CORNER: THE CHANGING COMPETENCE EXPECTATIONS OF CONTROLLERS – LITERATURE REVIEW

  69-74

  Petronella Doszpoly

  Views:

  407

  In the literature the way innovation shakes an industry or social subsystem shows up as ‘digital transformation’, or ‘disruptive technology’. Digital transformation impacts the whole company, especially finance and accounting. These function areas, on one hand, are following the changes brought about by digital transformation, while supporting decision-making process, and, on the other hand, new opportunities are opening up to make these areas more effective. These environmental changes demand an in-depth examination of the development of competency expectations and responsibilities of employees working these function areas. The aim of this paper is to determine how the revealed processes and tendencies affect the organizational and the individual level, and how the expectations of the future controller change.

• The Presentation of the Initial Support Subproject and the Emphasis on the Major Variances Compared to the Tenders Invited Previously for Young Farmers

  168-173

  Irén Rita Kőszegi

  Views:

  88

  In the new framework which came into force from 2014 the main directions of rural development are determined by the protection of the environment, the struggle against climate change and innovation. In addition, within the framework of EU programmes is a more careful attention is paid to young farmers. In the 2014-2020 programme the support of young farmers will also receive a prominent role.