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• Application of decision-tree on wellness tourism visitors~ health behaviour changes

  35-40

  Orsolya Savella

  Péter Dudás

  Views:

  140

  In the case of social science research, the link between observation and theory can cause difficulties for researchers. Direct observation and measurement are rarely possible. Because the processes are constantly changing, it is possible to observe the phenomena once. Some of the models of mathematical, statistical methods are made in uncertain circumstances, which take into account the more important factors, but also the probable variables can be expressed. The technique used to make such a model is the decision tree method, which is a graphical model used in decision making, in which several choices are available and their outputs are uncertain. The study illustrates the use of this model, focusing on the health behavior of individuals involved in health tourism travel.

• SEGMENTATION USING A DECISION TREE

  49-54

  Péter Dudás

  Views:

  137

  In the field of economics, the knowledge of high-level mathematical and statistical methods is necessary for a demanding analysis. Today the various items, indexes, and distributions are user-friendly analytical tools that have been built into computer programmes. In the case of uncertain decisions, decision trees are being applied in more and more areas. Using this method, decision rules can be created, so they can be used for segmentation as well. The study presents a
  classification suitable for such a grouping.