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• The Design Respects of Engineers for Planning Agricultural Machines

  110-122

  Endre Béla Huff

  Views:

  28

  The present study acquaints the reader with the designer behaviour of product designer engineers, which is very useful for agro-technical, operati onal, and agro-marketi ng experts who strive for value-based purchases and is of novelty for industrial product developers and designers. The designer-engineer has an integrati ng personality. He gives a signifi cant added value to the product. He is responsible not only for the outer appearance of the product, but also for the harmony of functi on, form, and technical content. The purpose of the present study is to investi gate the following types of behaviour: industrial view, materialisti c view, systemic planning, eco-planning, ergonomic planning, bionic planning, communicati ve planning, marketi ng-centred planning, and formal planning.

• Product design with a marketing approach

  264-272

  Szimonetta Bugyi

  Dalma Darai

  Endre Béla Huff

  Szandra Simon

  Béla Vincze

  Views:

  94

  An engineer and creative artist of an industrial product – the designer – conveys significant added  value into his object. Not only with respect to its appearance but concerning its functionality, technical and even economic, sales promoting content as well. In our paper we are investigating the nature of this process. We try to show that the promotional approach is one of the dominant features of design. It aims to create a product that is capable of selling itself. As the examples of the classics, H. Ford and R. Loevy had proved a hundred years ago, it does not render advertising superfluous but forces it to the background. A special feature of designer products is that they do not only formulate our angle but can be sold at extra profit. The modern attitude of „use it and discard it” is being replaced by more concerned consumer behaviour. It is creating a new quality. Just consider the environments (of V. Panton), the designer hotels, the „dream car designs” and today’s trends in vehicle design.

• FACTORS AFFECTING THE STRATEGY FORMULATION PROCESS OF COMPANIES ECONOMIC GROWTH SOCIAL DEVELOPMENT SUSTAINABILITY AND COMPETITIVENESS

  39-48

  Éva Mester

  Róbert Tóth

  Imre Túróczi

  Views:

  206

  The study has thoroughly presented the classic and new trends of economic gr owth, and on this basis, it can be stated that this is a complex system, and its analysis is almost always relevant, mostly because of the rapidly changing global systems and networks of contacts. The economic growth is extremely important in the 21st cent ury as well, but with a new approach. Two very important factors appear: sustainability and social development. Albeit the economic growth and
  the social development are in the opposite directions, not serving the basic idea of sustainable development at all. In this study, we aimed at portraying the complexity of this system and the range of factors influencing it.