There is a big tradition of apple producing in Bácskertes (Vojvodina, Serbia), but this cannot be declared for the intensive production. I have chosen the economic investments of the intensive apple plantation as the topic of my thesis, because of the later profitability of our family business that deals with apple producing as well. The establishment of the intensive apple plantation is the most extensive investment among the fruit types the return of which depends on several factors. In my thesis I deal with the economies of a plantation planted with the help of investment support. I carried out the research with the help of the producers’ data and special literature. In addition to it I did some research about the customers’ needs in the nearest market. As regards profitability I examined the plantation in the following respects: the NPV (Net Present Value), IRR (Internal Rate of Return), DPB (Dynamic Payback Period), and PI (Profitable Index).