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• Examination of measures taken to achieve social sustainability

  13-20

  Eszter Maklári

  Veronika Fenyves

  Views:

  163

  The concept of sustainability is associated with Lester Russell Brown, founder of the Worldwatch Institute and the Earth Policy Institute, who mentioned the concept of sustainability in his 1981 book Building a Sustainable Society, which deals with the realization of a sustainable society. The concept of sustainable development was first formulated in the UN's Brundtland Report, Our Common Future, in 1987. The report defined sustainable development as taking into account environmental, social, and economic pillars and their interactions. Today, financial experts and investors place great emphasis on environmental, social, and corporate governance aspects in addition to financial performance when evaluating companies. By preparing and publishing sustainability reports, companies help stakeholders make informed decisions. In order to improve sustainability indicators, the decision-making bodies of the European Union support the publication of such documents and the extension of the obligation to prepare them to as wide a range of companies as possible. In November 2022, the European Parliament adopted the Corporate Sustainability Reporting Directive (CSRD). Various standards have been developed over the years to improve the quality of sustainability reports and to make companies' sustainability efforts more comparable. The data points of the European Sustainability Reporting Standards (ESRS) describe the information and data that must be disclosed in relation to a company's environmental, social, and governance sustainability issues, provided that the topic in question is considered material according to the reporting company's double materiality analysis. The study presents the points belonging to the social pillar of the ESRS, supported by examples from companies' published sustainability reports.

• Analysing of the health awareness of soft drinks among young adults using an eye camera test

  Cintia Szilágyi

  András Fehér

  Alexa Berencsi

  Views:

  451

  The megatrend of striving for healthy nutrition is a constant and indisputable reality. In our pilot research, we investigated an essential but often overlooked area of nutrition for consumers, focusing on the well-known players in the hydration field: soft drinks. Our study involved a group of 30 high school graduates aged 18-19, who represent a real purchasing power in the food market, and therefore the understanding of the mechanisms behind their purchasing decisions is a key issue. Our primary research was structured along two main pillars, the first was to understand the internal unconscious influences, which we investigated using a fixed eye camera. The second pillar consisted of a questionnaire survey, in which we asked participants about their background, their individual preferences and questions about what they saw during the eye-camera study. Monitoring gaze tracking enabled us to examine what participants were focusing on when they looked at the front or information side of a beverage package. Our research also included an eye-camera analysis of promotional posts on social media platforms. We compared the data collected using the eye camera with the subjective health awareness of the participants and created groups. For each group, aggregated heat maps were created, which provide a visual representation of the distribution of gaze in each image.