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  • Is the strategic thinking characteristic of SMEs in the North Hungarian Region? – experiences of a survey
    88-100
    Katalin Takacsne Gyorgy
    Istvan Takacs
    Views:
    155

    Regional differences can be observed in the economic importance of small and medium sized enterprises. The research covers the small and medium enterprises within the North Hungarian Region, based on a questionnaire carried out in the autumn of 2011. We examine the existence of a conscious strategic vision of the future and their innovative capability. The low economic activity, the low proportion of industrial enterprises, which is below the national average, and low professional skills are typical of the region. Those managers who have a conscious strategy reported above average profitability. We revealed a correlation between the depth of strategy knowledge and the existence of a formalized strategy, paying attention to the role of education and skills. The knowledge and the acceptance of innovational cooperation opportunities (innovational nets) are at a low-level in the region. Besides strategic thinking, one key element for strengthening the sector is continuous renewal, innovation, observing best practice, and imitating it.

    Journal of Economic Literature (JEL) classifications: D220

  • The Marketing Concept, Market Orientation and Marketing Competencies: How are they Adopted in Small and Medium-sized Firms?
    104-117
    Eniko Kontor
    Views:
    135

    The aim of this paper is to review the literature dealing with the marketing concept, its implementation, i.e., market orientation, marketing competencies and their effects on performance with special emphasis on small and medium-sized enterprises (SME). A large number of studies have shown that, on the one hand, the lack of a conceptual marketing approach is one of the most serious problems owner-managers face in business operations and, on the other hand, marketing is recognised as one of the most important business activities essential to the survival and growth of the enterprise. According to the literature,
    the adoption of the marketing concept/market orientation in SME-s is limited, due to limited resources in finance, time and marketing competencies.

    JEL classification: L26, M14, M31

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