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• Outward direct investment versus technology licensing: an SME perspective

  55-70

  Andrea Szalavetz

  Views:

  129

  Based on the example of the evolution and internationalization of a Hungarian wastewater treatment company, this paper investigates various theoretical and strategic management issues. As for the
  theoretical part, Hungary’s outward direct investment performance is analyzed departing from the thesis that Hungary’s present seemingly favorable OFDI performance is just a statistical artifact. It is
  only organic development, based on local entrepreneurs’ capital export that can substantiate Hungary’s present OFDI position. The strategic management issues analyzed in the paper include the sequencing of internationalization; the pitfalls related to growth; modes of foreign market entry; and the choice between FDI-based internal exploitation of technological knowledge and external technology exploitation in the form of technology licensing.

  JEL codes: F23, L24, L26, O16, O33, Q57

• Business Intelligence from a Strategic Perspective

  49-70

  Gyorgy Bogel

  Attila Papp

  Views:

  432

  Business Intelligence is one of the fastest growing sectors of corporate informatics today. The study describes the history of the related approaches, models and applications, starting from the beginning of the last century. The most important growth engines are highlighted and the strategic role of business intelligence is explained in detail. Both the supply and the demand side of the BI market are analysed and key developments and trends are explained. Special attention is paid to explaining and modelling the intensive acquisition activity of the recent past, and to the potential consequences of the growing need for integration. New market and technology trends changing the application landscape are analysed at the end.

  Journal of Economic Literature (JEL) classification: M10, M15, M40

• Empirical analysis of the relationship between the attitudes of domestic researchers and their economic results

  20-38

  Laszlo Szigethy

  Views:

  118

  The study analyses the attitudes towards intellectual property management and innovation attitudes of researchers in Hungarian public research organizations and the different types of economic results they achieve in an empirical way by pointing out the close relationships among them. During the analysis, a form of researcher typology will be developed based on clusters which were formed by the attitudes of researchers. The principal components
  were created from the attitude variables and served as dimensions. The research is primarily aimed at testing two hypotheses. On the one hand, these researcher clusters have significantly different economic characteristics and on the other hand, the cluster which has the most favourable attitudes in terms of the economic exploitation of research results has the greatest economic performance. In the course of the research the results basically confirmed both hypotheses.

  Journal of Economic Literature (JEL) classifications: O32, O34, D01